The move was telegraphed with their press releases when the deal between Netflix and Warner Bros. Discovery was announced, Paramount Skydance has launched a last-ditch effort to win out.

On Friday, a deal was announced where Netflix would purchase the Warner Bros. part of Warner Bros. Discovery for about $82.7 billion. Netflix would purchase the Warner Bros. film and television studios, HBO, and HBO Max. That leaves out Warner Bros. Discovery’s cable television properties which currently would be spun out into their own company.

Paramount is offering $30 a share, about $2.25 more per share than Netflix’s offer. That deal includes financing from Affinity Partners, the investment firm run by Jared Kushner, President Trump’s son-on-law as well as multiple Middle Eastern government-run investment funds, as well as the Ellison family.

Paramount’s argument is that they would be purchasing all of Warner Bros. Discovery, while Netflix would be just purchasing part of it. It also argues the deal is in the “best interest of the creative community, movie theaters, and consumers.” There is concern of Netflix, the top streaming platform purchasing HBO Max, the third largest, and merging the two.

But, if Paramount Skydance succeeding, it would have its own consumer/antitrust issues as they would consolidate television and have a greater market share than Walt Disney Co.

There’s further concerns that the Ellisons have imposed a more conservative bent over their recent purchases including the appointment of conservative management over CBS News.

The x-factor in the deal is how much President Trump’s government weighs in on the deal. There are concerns from the creative community as well as on behalf of consumers that the Netflix purchase would have a negative effect. Add in that Paramount Skydance, and its owners the Ellisons are close with the Trump administration. There is the possibility that “the fix is in” and the government could oppose Netflix’s plan to throw the deal to the Ellisons by default, especially if Trump’s son-in-law is part of it.