Archie, King Features, and Kate Spade Team Up for a Collection Inspired by Betty and Veronica
Archie Comics and Kate Spade New York announced plans today to launch a chic and colorful collaboration starring classic comic BFF’s – Betty Cooper and Veronica Lodge, in a deal licensed by King Features Syndicate, home to some of the world’s most popular entertainment characters and licensing agent for Archie Comics, the leading mass-market comic book publisher in the world and a vibrant media company whose iconic library includes characters such as Archie, Jughead, Sabrina the Teenage Witch, Katy Keene, and Josie and the Pussycats.
Inspired by the classic ’40s Archie comic book style, the beautifully optimistic and feminine collection includes a variety of handbags, tote bags, backpacks, keychains, pin badges, and small leather goods offerings consisting of wallets, pouches, and coin purses. Riverdale High’s best friend duo shines in this fun and flirty collaboration that showcases the characters’ differing personal styles; Betty’s classic preppy flair and Veronica’s sleek dark style are both fabulously reflected throughout the line.
