General DC

Etch A Sketch Gets Political

The folks that make Etch A Sketch have decided to play off the recent comments from the Romney campaign and subsequent use by his opponents and entry of the classic toy into the political debate with a new marketing push.  In a new campaign called Shake It Up America, they released the follow statement.

We stand firmly behind our proclamation that “We have a left knob and a right knob for each political part.”  And “…when both work together, we can do loop de loops.”  We’re especially seriosu about the loop de loops part.  We call on you to shake it up, America!  Exercise your freedom of self-expression by voting on Election Day, and drawing on your Etch A Sketch every day.  Our politcal neutrality is unflappable.  And our stance on self-expression is unshakable.

Etch A Sketch for political Metaphor 2012

The new advertising campaign launched on Facebook and Twitter using the tools that are now powering the political process.  The ads feature visuals and catchy slogans such as “Etch A Sketch® is a lot like politics, there’s a lot of gray area,” “Politically we lean right down the middle, which way did you lean?” and “We have a left knob and a right knob for each political party (But remember, when both work together, we can do loop de loops).”

The ads also drive consumers to a revamped Etch A Sketch® “Shake It Up, America” website where consumers are encouraged to exercise their freedom of expression, register to vote or purchase product. Soon to come, consumers will also have the ability to select a blue Etch A Sketch®, which represents the Democratic party or red Etch A Sketch® that represents the Republican party, and cast their vote in an informal presidential poll.