Tag Archives: hockey

The Pittsburgh Penguin Guardian Has Been Revealed!

Posted on by

Official Press ReleaseThe PenguinOfficial Site – www.guardianproject30.com
Facebook – www.facebook.com/theguardianproject
Twitter – www.twitter.com/NHLGuardians
YouTube – www.youtube.com/TheGuardianProject30

About The Guardian Project
Spawned from the mind of comic book legend Stan Lee, the Guardian Project tells the unique story of a boy who has the ability to transform his imaginary best friends into superheroes.  Mike Mason is the leader of the 30 Guardians, the greatest team of superheroes ever assembled (represented by each NHL team).

About Stan Lee
Stan Lee, Founder, Chairman and Chief Creative Officer of POW! Entertainment, LLC Stan Lee’s famous co-creations include Spider-Man®, The Incredible Hulk®, X-Men®, The Fantastic Four® and Iron Man® among many others. Lee, known to millions as the man whose Super Heroes propelled Marvel® Comics to its preeminent position in the comic book industry, first became publisher of Marvel® Comics in 1972 and is presently the Chairman Emeritus of Marvel® Enterprises, Inc.

First NHL Guardian to Be Revealed at Today’s Winter Classic

Posted on by

Bookmark and Share

The first result from the NHL’s Guardian 30-on-30 voting matchup – the Penguin vs. the Capital – is set to be revealed today at the Winter Classic!  In addition, each day leading up to the NHL All-Star Game on 1/30, we will be selecting lucky voters for a chance to win a Limited Edition Guardian Project Graphic Novel.  Entering is simple – just remember to vote in the app daily for a chance to win.

Vote on Facebook today!

‘Guardian 30 Match-Up’ Launched To Unveil Each Highly Anticipated Superhero From The Guardian Project

Posted on by

Official Press Release

‘GUARDIAN 30 MATCH-UP’ LAUNCHED TO UNVEIL EACH HIGHLY ANTICIPATED SUPERHERO FROM THE GUARDIAN PROJECT

SOCIAL MEDIA CAMPAIGN TO IGNITE THE NATIONAL HOCKEY LEAGUE’S MILLIONS OF FANS IN ULTIMATE FACE-OFF

LOS ANGELES, CA (December 21, 2010) – Guardian Media Entertainment – the partnership created between the National Hockey League (NHL), SLG Entertainment, LLC and Stan Lee (Chairman, POW! Entertainment, LLC) – today announced the launch of the GUARDIAN 30 MATCH-UP (www.guardianproject30.com).

With the highly anticipated unveiling of the 30 individual Guardians within the Guardian Project, the Guardian 30 Match-Up is a Facebook application that will enable fans to determine the order in which each team’s Guardian will be unveiled. Voting at www.guardianproject30.com will continue throughout January, with fans determining which team will win each match-up. The winners will be revealed daily, beginning with a face-off between the “Penguin” vs. the “Capital” to celebrate the 2011 Bridgestone

NHL Winter Classic® match-up on Saturday, Jan.1, 2011.  The last winner will be unveiled on Sunday, Jan. 30, when all thirty Guardians will come to life during a special presentation within the 2011 NHL® All-Star Game presented by Discover in Raleigh, N.C. 4 p.m. ET live broadcast on VERSUS in the U.S. and on CBC and RDS in Canada.

Created and developed by Stan Lee, Tony Chargin, EVP of GME Creative Affairs, and Jake Shapiro, each Guardian has been derived from its corresponding hockey team, complete with special powers representative of each team and city.  Every day for the first 30 days in January, the winning Guardians will be revealed at 8pm ET with an exclusive image designed by legendary comic book artist Neal Adams along with their bio.

With an initial plan to reach an all-family audience and narrower target demo of tween boys, GME hopes to bring a new audience to the NHL, while engaging the existing, established hockey fan base through a compelling tale of good vs. evil.

“Guardian 30 Match-Up is the latest strategic marketing tactic for reaching our core youth demographic of Guardian Project fans and building excitement around the unveiling of Guardians throughout January,” explained Brian Jennings, EVP, Marketing for the National Hockey League, L.P. ”Introducing the Guardians to fans through Facebook, a proven social media platform for engaging NHL fans, is an ideal way to set the stage for the exciting unveiling we have planned during the All-Star Game.”

“Our entire business model is focused on creating content for the ways in which entertainment is consumed today,” added Adam Baratta, GME Chief Creative Officer.

“Social media is a very important medium for reaching and engaging our core demographic which is why this was such an organic initiative for the launch of the Guardian Project brand.”

Fans will be able to vote for their favorite teams and learn about the Guardians at www.guardianproject30.com and by going to the “GP Vote Now tab of http://www.facebook.com/NHL.

In addition to heavy social media outreach, Guardian Media Entertainment (GME) will drive awareness and exposure for the Guardian 30 Match-Up through the airing of promos in NHL arenas, on the NHL Network™, on VERSUS and on NHL.com, etc.

About Guardian Media Entertainment, LLC.

GME will serve as the company responsible for the creation, development and exploitation of The Guardian Project.  The executive team includes Howard Baldwin, Chairman, Mark Terry, Chief Operating Officer; Adam Baratta, Chief Creative Officer; Tony Chargin, Executive Vice President of Creative Affairs; Aldo LaPietra, Executive Vice President, Production & Business Development; and Jennifer Sprague, Senior Vice President, Marketing & Communications.

About the NHL:

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, ASN and NHL Network™) and radio (NHL Radio™, Sirius XM Radio and XM Canada). Through the NHL Foundation, the League’s charitable arm, the NHL raises money and awareness for Hockey Fights Cancer™ and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.

About Stan Lee

Stan Lee, Founder, Chairman and Chief Creative Officer of POW! Entertainment, LLC Stan Lee’s famous co-creations include Spider-Man®, The Incredible Hulk®, X-Men®, The Fantastic Four® and Iron Man® among many others. Lee, known to millions as the man whose Super Heroes propelled Marvel® Comics to its preeminent position in the comic book industry, first became publisher of Marvel® Comics in 1972 and is presently the Chairman Emeritus of Marvel® Enterprises, Inc.

About SLG Entertainment, LLC

Formed in 2008, SLG Entertainment, LLC is a company whose vision is to merge the worlds of entertainment and sports by creating, developing and exploiting original superhero content derived from the intellectual property owned or controlled by professional and amateur sports organizations.  It’s owners include, Stan Lee and POW! Entertainment, award-winning producer Adam Baratta, Aldo LaPietra, Mark Terry, co-creators Tony Chargin and Jake Shapiro, and Academy Award nominated producer and former owner of the Pittsburgh Penguins, Howard Baldwin.

About POW! Entertainment, LLC

POW! (Purveyors of Wonder) Entertainment, LLC, an advanced media and entertainment company, was founded by world famous comic book and motion picture icon Stan Lee, together with award winning producer Gill Champion and intellectual property specialist Arthur Lieberman, Esq. POW! Entertainment’s principals have extensive backgrounds in the entertainment industry encompassing the creation, production and licensing of original intellectual properties including some of the most successful entertainment franchises of all time. POW! Entertainment, capitalizing on this combined expertise specializes in franchises for the entertainment industry, including animation and live-action feature films, plus television, DVDs, video games, merchandising, and related ancillary markets all of which contribute to global expansion.

NHL, the NHL Shield and the NHL Winter Classic word mark are registered trademarks and NHL Network is a trademark of the National Hockey League.  All Rights Reserved.

National Hockey League and Stan Lee = Guardian Media Entertainment

Posted on by

Official Press Release

NATIONAL HOCKEY LEAGUE AND SLG ENTERTAINMENT, LLC LED BY STAN LEE (CHAIRMAN, POW! ENTERTAINMENT) PARTNER TO FORM GUARDIAN MEDIA ENTERTAINMENT

THE GUARDIAN PROJECT SCHEDULED TO LAUNCH JANUARY 2011

LOS ANGELES, CA (October 7, 2010) – The National Hockey League (NHL) and SLG Entertainment, LLC, led by Stan Lee (Chairman, POW! Entertainment, LLC), today announced their unprecedented partnership to form Guardian Media Entertainment, LLC (GME). This partnership creates the platform from which to launch Stan Lee’s vision for his latest superhero franchise, The Guardian Project, which will encompass the creation of 30 Guardians (one to represent each NHL® team) as a new series of superheroes, with a creative concept that organically and authentically incorporates various NHL elements but is not set in the world of hockey.

“I’ve always believed that every great plan starts with a great story,” says Mr. Lee. “In the creation of GME and its unique and unprecedented relationship with the NHL, I truly believe we have the perfect combination from which to launch 30 new superheroes and excite young fans around the globe.”

Created and developed by Stan Lee and Tony Chargin, EVP of GME Creative Affairs, and Jake Shapiro, each Guardian has been derived from its corresponding hockey team, complete with special powers representative of each team and city. These 30 Guardians will be unveiled together in a special presentation during the 2011 NHL All-Star Game on January 30 in Raleigh, NC.

“To be in business with Stan Lee and to be able to bring his latest superheroes to our fans is incredibly exciting to all of us at the NHL,” explained Brian Jennings, EVP, Marketing for National Hockey League, L.P. “We are in constant pursuit of new ways to engage our fans and to introduce new fans to hockey, and the business of GME does exactly that.”

Gill Champion, Stan’s producing partner and President and COO of POW! Entertainment said, “This is a wonderful opportunity to expand Stan Lee’s POW! Entertainment brand into the sports arena.”

With an initial plan to reach tween boys, GME hopes to bring a new audience to the NHL, while engaging the existing, established hockey fan base through a compelling tale of good vs. evil.

“The NHL not only brings enormous brand equity to the partnership, but also their built-in audience of more than 70 million fans worldwide and their marketing and distribution channels,” commented Mark Terry, Chief Operating Officer of Guardian Media Entertainment. “To have the machine of the NHL, Stan Lee as an equity partner and the combined vision of all is the ultimate power play,” added Adam Baratta, GME Chief Creative Officer.

The most cutting-edge, motion-capture technology is being utilized to bring the project to life by Vicon House of Moves (IRONMAN 2). A special teaser package will be unveiled during the October 8, 2010 panel presentation of The Guardian Project at New York’s Comic Con (4:45-5:45 pm in room 1A08 of the Jacob K. Javits Convention Center).

The near-term rollout plan for the Guardian Project will include an online presence, mobile applications, publishing, gaming, in-arena, broadcast, merchandise, promotional and sponsorship activities.

For more information on Guardian Media Entertainment and The Guardian Project, log on to http://www.guardianproject30.com.

NHL and the NHL Shield are registered trademarks of the National Hockey League. All Rights Reserved.

About Stan Lee
Stan Lee, Founder, Chairman and Chief Creative Officer of POW! Entertainment, LLC Stan Lee’s famous co-creations include Spider-Man®, The Incredible Hulk®, X-Men®, The Fantastic Four® and Iron Man® among many others. Lee, known to millions as the man whose Super Heroes propelled Marvel® Comics to its preeminent position in the comic book industry, first became publisher of Marvel® Comics in 1972 and is presently the Chairman Emeritus of Marvel® Enterprises, Inc.

About SLG Entertainment, LLC
Formed in 2008, SLG Entertainment, LLC is a company whose vision is to merge the worlds of entertainment and sports by creating, developing and exploiting original superhero content derived from the intellectual property owned or controlled by professional and amateur sports organizations. It’s owners include, Stan Lee and POW! Entertainment, award-winning producer Adam Baratta, Aldo LaPietra, Mark Terry, co-creators Tony Chargin and Jake Shapiro, and Academy Award nominated producer and former owner of the Pittsburgh Penguins, Howard Baldwin.

About POW! Entertainment, LLC
POW! (Purveyors of Wonder) Entertainment, LLC, an advanced media and entertainment company, was founded by world famous comic book and motion picture icon Stan Lee, together with award winning producer Gill Champion and intellectual property specialist Arthur Lieberman, Esq. POW! Entertainment’s principals have extensive backgrounds in the entertainment industry encompassing the creation, production and licensing of original intellectual properties including some of the most successful entertainment
franchises of all time. POW! Entertainment, capitalizing on this combined expertise specializes in franchises for the entertainment industry, including animation and live-action feature films, plus television, DVDs, video games, merchandising, and related ancillary markets all of which contribute to global expansion.

About The National Hockey League
The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other major professional sport. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, ESPN America, ASN and NHL Network™) and radio (NHL Radio™, Sirius XM Satellite Radio and XM Canada). Through the NHL Foundation, the League’s charitable arm, the NHL raises money and awareness for Hockey Fights Cancer™ and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.

About Guardian Media Entertainment, LLC.
GME will serve as the company responsible for the creation, development and exploitation of The Guardian Project. The executive team includes Howard Baldwin, Chairman, Mark Terry, Chief Operating Officer; Adam Baratta, Chief Creative Officer; Tony Chargin, Executive Vice President of Creative Affairs; Aldo LaPietra, Executive Vice President, Production & Business Development; and Jennifer Sprague, Senior Vice President, Marketing & Communications.

Guardian Project 01

Recent Entries »