Bullet to the Head Opens With a Bullet to the Head
Bullet to the Head, which opened this past weekend, was taken out behind theaters and shot opened with about $4.5 million despite being in 2,400 theaters. The weekend of the Super Bowl tends to be tough in movie theaters, but this Sly Stallone movie was an impressive stinker. The movie is the worst opening in over 2,000 locations so far this year.
Bullet to the Head‘s audience was 60 percent male and 81 percent over the age of 25, and they awarded the movie a poor “B-” CinemaScore. The movie averaged $1,872 per theater. We’ll quickly see theaters cutting screens with such a poor showing.
The movie is based on a French graphic novel written by Matz with art by Colin Wilson. It was published in the U.S. by Dynamite. I had a feeling the movie would debut poorly as the hype from the comic publisher was none and buzz in generally in comic geekdom was non-existent.
There’s a chance the movie will do a little bit better next week as it’s targeted male audience heads to theaters post Super Bowl, but it’s not looking good. I’m pretty sure we can pronounce it D.O.A.
Discover more from Graphic Policy
Subscribe to get the latest posts sent to your email.
