Spotify, Warner Bros., and DC Partner for New Podcasts
In a collaborative and innovative effort, Spotify, Warner Bros., and DC have announced a new multi-year deal to produce and distribute an original slate of narrative scripted podcasts, marking the first pact of its kind between the companies. Spotify is committed to an annual slate of new dramatic and comedic podcasts that Warner Bros. will develop and produce.
Under terms of the deal, Spotify will have a first look at original scripted narrative DC podcasts, including new shows based on the vast universe of premier, iconic DC characters. The initial slate of projects under the partnership will also tap into Warner Bros.’ broader collection of timeless titles for additional series. In addition to producing narratives based on existing characters and established franchises from across Warner Bros. and DC, the companies will also collaborate to create new programming from original intellectual property.
On the Warner Bros. side, the partnership will be managed through a cross-divisional effort led by Peter Girardi and Robert Steele, who will co-develop and produce the programming in collaboration with Spotify, which will be responsible for the marketing, advertising, and distribution of the shows exclusively on its platform. Girardi — Executive Vice President of Blue Ribbon Content and of Alternative Programming at Warner Bros. Animation — will serve as the creative lead, and Steele — Senior Vice President, Business Strategy and Operations, Warner Bros. Digital Networks — will spearhead strategic business aspects of the partnership for the Studio.