Tag Archives: facebook

Demo-Graphics: Transformers

It’s Monday and that means another dive into Facebook‘s data. This week I thought I’d take a new look at Transformers who are gearing up for a major storyline in IDW Publishing‘s comics as well as tie-in toys from Hasbro.

The last time I looked at the Transformers was in 2013 and since then there’s been some massive changes in Facebook’s toolset that delivers a lot more data.I’ve broken down the data a few ways, but kept it focused on size of the universe and the gender of people who “like” the various terms. There’s a grand total stat where I looked at 128 different terms including character names, series, movies, toys, etc. Then, there’s a break down of specific terms. Finally, I have the gender break down of all of the characters.I think what’s interesting is that most of the percentages for women are in the 40% range, showing how genders like different things, but it’s all pretty consistent.Check out below for all of the various breakdowns.transformers facebook 1.19.15

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past two weeks.

Overall, the pages continued to grow, this week gaining 293,619, or 0.60%. That’s a decrease from two weeks ago, partially due to a sharp decrease in the generic “comics” page.

There was some decent movement this past week towards the bottom of the list. Some pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week.

facebook overall 1.5.15Marvel remained in the top spot. ComicBook.com has slowed its growth, and I haven’t seen as many ads for it on Facebook.

facebook new likes 1.5.15Comic Book Resources had a solid jump over the past two weeks, with digital platform Comicsfix getting a bump which matches their increased push.

facebook percentage 1.5.15

 

 

 

 

 

Demo-Graphics: Comic Demographic Data Over the Years 2013-2014

With it being the first of the year, I thought I’d look at how the Facebook data we crunch has evolved over the past two years.

As a reminder, these stats are crunched by looking at terms that indicate likes and interest on Facebook. Terms used include words like “comics,” “graphic novels,” “manga,” and publishers like Marvel and DC. No comic series, creators or characters are used to figure this out.

As reported earlier today, people who “like” comics on Facebook has reached a record-setting 32 million.

In January, the population we looked at was just shy of 2 million individuals, but through expansion of terms used as well as how Facebook returns the data in late 2013, that population grew to 22 million. Over the past year, the population stayed at a steady 24-28 million, and now has ballooned due to Marvel consolidating some of their various pages into one. Milestones and changes are marked below.

population 2013-2014Here’s the same data presented as a graph bar instead from month to month.

population bar graphc 2013-2014But how does the above work as percentages? Check out below for to see that data presented and check out that trend line. Our data has been showing for quite some time what the industry just came to accept as reality in 2014. Women are fans of comics, and they are legion!

population trend line 2013-2014Above looks at how the population stacked up, as well as the gender breakdown, but how about age? Here’s the same time period as far as age over the last two year.

age 2013-2014Here’s another look at the same data.

age bar graph 2013-2014And here’s that same data done as percentages.

age percentages 2013-2014And another look at the same data.

age percentages bar graph 2013-2014And that wraps up our look back at how the comic “fan” population has changed over the past two years. You can catch this type of report every Monday right here on Graphic Policy!

Demo-Graphics: Comic Fandom on Facebook. New Year’s Edition!

It’s the first of the month, and first of the year, and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 32,000,000 in the United States

The total population increased by 4 million. This is likely due to the massive jump in Marvel’s page due to their consolidating various pages into one. The Spanish-speaking population last month was 15%, and this month is 14.38%.

Gender and Age

Last month women accounted for 47.14% and men were 53.57%. Even with the population increase, the results this month as far as percent the results are close to last month. Women now account for 48.13% and men account for 50.63%.

comics gender 12.31.14We’ll next look at how the percentage of women and men break down through age.

comics gender and age 12.31.14Compared to last month, the gains were generally across ages. Percentage wise, those 33 and under dipped, while over increased. Also of note, women age 17 and under are the majority.

comics gender and age raw 12.31.14Relationship Status

Compared to last month, the results are almost exactly the same. Even with the vast increase, percentages haven’t shifted all that much.

comics relationship status 12.31.14And for those that like pie charts.

comics relationship status pie chart 12.31.14Education

Generally, these stats are similar to last month’s.

comics education 12.31.14Gender Interest

Compared to last month these stats are very similar.

comics gender interest 12.31.14Ethnicity

It’s the second month we’ve had data on ethnicity. Facebook compiles the data based on “behavior that aligns with people of that race.” It’s unknown the specifics of what that entails.

African Americans account for 3.4 million, about 10.63% of the comic fandom, while all Hispanics account for 7.4 million, around 23.13%.

I’ve presented the data in raw form for this first report, but will do graphs as this data progresses.

comics ethnicity 12.31.14And that wraps up this month’s report. Later today we’ll explore this data as its evolved over the year.

Demo-Graphics: Marvel’s Netflix

It’s Monday and that means another dive into Facebook‘s data. This week I thought I’d look into the future a bit, and see what the demographics are for people who like Daredevil, Jessica Jones, and Luke Cage, the characters who will headline the first two series of Marvel‘s slate of shows that’ll begin to stream on Netflix in 2015.

First up though is the look as to who “likes” Netflix in the United States. Netflix has a little over 40 million people who like their page of which 17.2 million are in the United States. Of that the majority are women, who account for 52.33% of the likes.

netflix gender 12.29.14The first show that’ll premiere in 2015 is based on the character Daredevil. The page dedicated to the show has 37,477 while the character himself has 1,578,910 individuals who like him. Of that, a little over 79% are men while just under 19% are women.

I also decided to look at the various actors who are playing some of the characters. Lead actor Charlie Cox doesn’t have a Facebook presence, but Rosario Dawson and Vincent D’Onofrio both do. Dawson especially has a very large presence and fandom. 68.75% of Dawson’s 3.2 million likes are female, while Do’Onofrio is 65.45% male for his 220,000 likes.

When you add in the main actors with Facebook pages into the Daredevil character stats, you get 63.16% female, primarily due to Dawson’s following.

Dardevil Netflix 12.29.14The second series that’ll launch is based on the character Jessica Jones who will be played by actress Krysten Ritter, and will feature Luke Cage who will be played by Mike Colter. Colter doesn’t have a Facebook presence, but the rest do.

Ritter has the most female friendly Facebook stats with 44.44% women, and Jessica Jones the character has 35.38%. Cage has just a little over 19% of his fans as such.

All together, when you combine Jones, Ritter, and Cage, 30.67% are female, under Netflix’s 52.33%.

Jessica Jones Luke Cage Netflix 12.29.14We’ll stay on top of this and revisit the stats as we get closer to the show’s premieres.

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past two weeks.

Overall, the pages continued to grow, this week gaining 338,406, or 0.70%. That’s a sharp decrease from two weeks ago when Marvel likely consolidated fanpages.

There was some decent movement this past week towards the bottom of the list. Some pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week.

facebook overall 12.22.14Marvel remained in the top spot, most likely due to page consolidation. ComicBook.com has slowed its growth, and I haven’t seen as many ads for it on Facebook.

facebook new likes 12.22.14Valiant showed some impressive growth, followed by the digital comic service Comicsfix far behind.

facebook percentage 12.22.14

 

 

 

 

Demo-Graphics: Comics on TV. Mid-Season Report!

It’s Monday and that means another dive into Facebook‘s data. This week the second release of a multi-part study where I gather throughout the television season. This data breakdown concerns television shows based on comic books that are currently on the air and have debuted. There’ll be a couple more looks including the spring launch, and then when the seasons are complete.

When we did our initial report in late October, Arrow had the strongest female following, while its sister show on The CW, The Flash had the least. I also included the percent of the individuals in the coveted 18-49 demographic. The Flash was the best when it came to the 18-49 demographic, while Arrow was the worst.

Below are the raw stats and data from Facebook of those who like each show in the United States.

Facebook comic tv showsFlash forward almost two months and here’s where things stand now.

In total likes for their pages, Agents of S.H.I.E.D. is the only show to have lost likes in the past two months. Constantine gained over a million likes, while The Flash earned about 1.9 million likes, over doubling its count.

When it comes to fans in the United States, Agents of S.H.I.E.L.D. and Gotham both lost fans.

For gender, Agents of S.H.I.E.L.D. and Gotham both lost male likes, while Agents of S.H.I.E.L.D., Arrow, Gotham, lost female likes. The Walking Dead now has the highest percentage of female likes while The Flash continues to have the least.

In the coveted 18-49 demographic, The Flash continues to be the best, while Arrow is still the worst.

Check out below for the full stats.

facebook comics tv 12.22.14

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past two weeks.

Overall, the pages continued to grow, this week gaining 8,037,330, or 16.68%. This is primarily due to Marvel, who most likely consolidated some pages into one main page. The generic comic book page though took a hit, shedding almost 1 million likes.

There was some decent movement this past week towards the bottom of the list. Some pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week. There is also one new page noted.

facebook overall 12.8.14Marvel remained in the top spot, most likely due to page consolidation.

facebook new likes 12.8.14Marvel was not shockingly in the top spot, but one of the generic comic pages also saw solid growth to me it into second, followed by published Comixtribe, then the Hero Initiative and the top five was rounded out by ComicBlitz.

facebook percentage 12.8.14

 

 

 

Comic-Graphics: Weekly Facebook Page Stats

It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past two weeks.

Overall, the pages continued to grow, this week gaining 664,586 which is 1.65%. That’s over twice the previous growth, mainly driven by Marvel.

There was some decent movement this past week towards the bottom of the list. Some pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week. There is also one new page noted.

Facebook Overall 12.1.14Marvel took the top spot in total new likes with a massive gain over the last two weeks.

Facebook New Likes 12.1.14Valiant moved into the top spot, with Comixtribe in second, Marvel in third, Comicsfix in fourth, and the Hero Initiative in fifth. That’s a big shake-up when it comes to percentages.

Facebook Percentage 12.1.14

 

 

Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 28,000,000 in the United States

The total population increaseed by 2 million, returning back to 28 million. It’s unknown where the 2 million-ish people came from. The Spanish-speaking population last month was 14.62%, and this month is 15%.

Gender and Age

Last month women accounted for 46.15% and men were 53.85%. Even with the population increase, the results this month as far as percent the results are close to last month. Women now account for 47.14% and men account for 53.57%.

facebook gender 12.1.14

We’ll next look at how the percentage of women and men break down through age.

facebook gender age 12.1.14Compared to last month, the big difference is the inclusion of those age 38 and over and women 33 and under.

facebook gender age raw 12.1.14

Relationship Status

Compared to last month, the results are almost exactly the same.

facebook relationship 12.1.14

And for those that like pie charts.

facebook relationship pie chart 12.1.14

Education

Compared to last month, the big difference is the amount of people who have indicated they have an Associate’s Degree, as if this was just discovered.

facebook education 12.1.14

Gender Interest

Compared to last month these stats are almost exactly the same when it comes to percentage.

facebook gender interest 12.1.14Ethnicity

For the first time, we now have data on ethnicity. Facebook compiles the data based on “behavior that aligns with people of that race.” It’s unknown the specifics of what that entails.

African Americans account for 2.6 million, about 9.29% of the comic fandom, while all Hispanics account for 6.6 million, around 23.57%. It’s been a few months since I’ve been tracking Hispanics, but African American is a brand new statistic, so expect adjustment over the next few months as Facebook gets better at their algorithm.

I’ve presented the data in raw form for this first report, but will do graphs for future months.

facebook ethnicity 12.1.14And that wraps up this month’s report.

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