Alliance Entertainment has announced the official launch of Alliance Authentic, a new premium platform built to create authentic, certified, investment-grade vinyl collectibles and a trusted marketplace where collectors can buy, sell, and trade them globally.

Designed for the growing global market for collectibles, Alliance Authentic has introduced The Ultimate Vinyl Collectible – uncirculated vinyl records that are authenticated at the source, released as limited collectible editions, permanently encapsulated, digitally verified, and individually numbered. Each collectible allows fans and collectors to own a piece of vinyl history, preserved exactly as it existed at the moment of release.

This initial release:

• Every Alliance Authentic collectible is purchased directly from music labels and authorized distributors.
• Each record is certified uncirculated, never handled, played, or sold prior to encapsulation.
• Each Alliance Authentic release is produced as a defined, limited collectible edition, with every individual vinyl permanently numbered at the time of encapsulation.
• Once an edition is released, it is never reproduced.
• Each Alliance Authentic collectible is sonically sealed in an acrylic case, creating a permanent seal designed to preserve condition and presentation over the long term.
• Alliance Authentic has also developed premium presentation packaging.
• Every Alliance Authentic collectible includes an embedded digital NFC chip powered by Endstate. Using blockchain infrastructure built on Base, each collectible’s authenticity and ownership history is recorded in a tamper-resistant database tied directly to the physical item.

While this announcement focuses on vinyl records, you can easily see this service expanded to other collectibles. It’s an interesting addition to that market, especially when there’s some consolidation within it.