It’s Monday and that means another dive into Facebook‘s data. This week I thought I’d take a new look at Transformers who are gearing up for a major storyline in IDW Publishing‘s comics as well as tie-in toys from Hasbro.
The last time I looked at the Transformers was in 2013 and since then there’s been some massive changes in Facebook’s toolset that delivers a lot more data.I’ve broken down the data a few ways, but kept it focused on size of the universe and the gender of people who “like” the various terms. There’s a grand total stat where I looked at 128 different terms including character names, series, movies, toys, etc. Then, there’s a break down of specific terms. Finally, I have the gender break down of all of the characters.I think what’s interesting is that most of the percentages for women are in the 40% range, showing how genders like different things, but it’s all pretty consistent.Check out below for all of the various breakdowns.
It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past two weeks.
Overall, the pages continued to grow, this week gaining 293,619, or 0.60%. That’s a decrease from two weeks ago, partially due to a sharp decrease in the generic “comics” page.
There was some decent movement this past week towards the bottom of the list. Some pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week.
Marvel remained in the top spot. ComicBook.com has slowed its growth, and I haven’t seen as many ads for it on Facebook.
Comic Book Resources had a solid jump over the past two weeks, with digital platform Comicsfix getting a bump which matches their increased push.
With it being the first of the year, I thought I’d look at how the Facebook data we crunch has evolved over the past two years.
As a reminder, these stats are crunched by looking at terms that indicate likes and interest on Facebook. Terms used include words like “comics,” “graphic novels,” “manga,” and publishers like Marvel and DC. No comic series, creators or characters are used to figure this out.
As reported earlier today, people who “like” comics on Facebook has reached a record-setting 32 million.
In January, the population we looked at was just shy of 2 million individuals, but through expansion of terms used as well as how Facebook returns the data in late 2013, that population grew to 22 million. Over the past year, the population stayed at a steady 24-28 million, and now has ballooned due to Marvel consolidating some of their various pages into one. Milestones and changes are marked below.
Here’s the same data presented as a graph bar instead from month to month.
But how does the above work as percentages? Check out below for to see that data presented and check out that trend line. Our data has been showing for quite some time what the industry just came to accept as reality in 2014. Women are fans of comics, and they are legion!
Above looks at how the population stacked up, as well as the gender breakdown, but how about age? Here’s the same time period as far as age over the last two year.
Here’s another look at the same data.
And here’s that same data done as percentages.
And another look at the same data.
And that wraps up our look back at how the comic “fan” population has changed over the past two years. You can catch this type of report every Monday right here on Graphic Policy!
It’s Monday and that means another dive into Facebook‘s data. This week I thought I’d look into the future a bit, and see what the demographics are for people who like Daredevil, Jessica Jones, and Luke Cage, the characters who will headline the first two series of Marvel‘s slate of shows that’ll begin to stream on Netflix in 2015.
First up though is the look as to who “likes” Netflix in the United States. Netflix has a little over 40 million people who like their page of which 17.2 million are in the United States. Of that the majority are women, who account for 52.33% of the likes.
The first show that’ll premiere in 2015 is based on the character Daredevil. The page dedicated to the show has 37,477 while the character himself has 1,578,910 individuals who like him. Of that, a little over 79% are men while just under 19% are women.
I also decided to look at the various actors who are playing some of the characters. Lead actor Charlie Cox doesn’t have a Facebook presence, but Rosario Dawson and Vincent D’Onofrio both do. Dawson especially has a very large presence and fandom. 68.75% of Dawson’s 3.2 million likes are female, while Do’Onofrio is 65.45% male for his 220,000 likes.
When you add in the main actors with Facebook pages into the Daredevil character stats, you get 63.16% female, primarily due to Dawson’s following.
The second series that’ll launch is based on the character Jessica Jones who will be played by actress Krysten Ritter, and will feature Luke Cage who will be played by Mike Colter. Colter doesn’t have a Facebook presence, but the rest do.
Ritter has the most female friendly Facebook stats with 44.44% women, and Jessica Jones the character has 35.38%. Cage has just a little over 19% of his fans as such.
All together, when you combine Jones, Ritter, and Cage, 30.67% are female, under Netflix’s 52.33%.
We’ll stay on top of this and revisit the stats as we get closer to the show’s premieres.
It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past two weeks.
Overall, the pages continued to grow, this week gaining 338,406, or 0.70%. That’s a sharp decrease from two weeks ago when Marvel likely consolidated fanpages.
There was some decent movement this past week towards the bottom of the list. Some pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week.
Marvel remained in the top spot, most likely due to page consolidation. ComicBook.com has slowed its growth, and I haven’t seen as many ads for it on Facebook.
Valiant showed some impressive growth, followed by the digital comic service Comicsfix far behind.
It’s Monday and that means another dive into Facebook‘s data. This week the second release of a multi-part study where I gather throughout the television season. This data breakdown concerns television shows based on comic books that are currently on the air and have debuted. There’ll be a couple more looks including the spring launch, and then when the seasons are complete.
When we did our initial report in late October, Arrow had the strongest female following, while its sister show on The CW, The Flash had the least. I also included the percent of the individuals in the coveted 18-49 demographic. The Flash was the best when it came to the 18-49 demographic, while Arrow was the worst.
Below are the raw stats and data from Facebook of those who like each show in the United States.
Flash forward almost two months and here’s where things stand now.
In total likes for their pages, Agents of S.H.I.E.D. is the only show to have lost likes in the past two months. Constantine gained over a million likes, while The Flash earned about 1.9 million likes, over doubling its count.
When it comes to fans in the United States, Agents of S.H.I.E.L.D. and Gotham both lost fans.
For gender, Agents of S.H.I.E.L.D. and Gotham both lost male likes, while Agents of S.H.I.E.L.D., Arrow, Gotham, lost female likes. The Walking Dead now has the highest percentage of female likes while The Flash continues to have the least.
In the coveted 18-49 demographic, The Flash continues to be the best, while Arrow is still the worst.
It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past two weeks.
Overall, the pages continued to grow, this week gaining 8,037,330, or 16.68%. This is primarily due to Marvel, who most likely consolidated some pages into one main page. The generic comic book page though took a hit, shedding almost 1 million likes.
There was some decent movement this past week towards the bottom of the list. Some pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week. There is also one new page noted.
Marvel remained in the top spot, most likely due to page consolidation.
Marvel was not shockingly in the top spot, but one of the generic comic pages also saw solid growth to me it into second, followed by published Comixtribe, then the Hero Initiative and the top five was rounded out by ComicBlitz.
It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past two weeks.
Overall, the pages continued to grow, this week gaining 664,586 which is 1.65%. That’s over twice the previous growth, mainly driven by Marvel.
There was some decent movement this past week towards the bottom of the list. Some pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week. There is also one new page noted.
Marvel took the top spot in total new likes with a massive gain over the last two weeks.
Valiant moved into the top spot, with Comixtribe in second, Marvel in third, Comicsfix in fourth, and the Hero Initiative in fifth. That’s a big shake-up when it comes to percentages.
It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past two weeks.
Overall, the pages continued to grow, this week gaining 300,157 which is 0.78%. That’s about a half percent lower than the last time we ran these numbers, but that week involved some adjustments to page totals.
There was some decent movement this past week towards the bottom of the list. Some pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week. There is also one new page noted.
ComicBook.com continues to purchase likes and remains in the top spot, followed by Marvel, DC, IGN, and the generic Manga page.
The top spots are interesting this week with the wiki like page for The Hero Initiative taking the top spot, and Valiant had massive growth in the second spot.
It’s Monday which means a new Marketing Monday and checking out how the various Facebook fanpages have grown or shrunk over the past week.
Overall, the pages continued to grow, this week gaining 428,868, 1.12%. That’s double the previous week. This week though there was some adjustments as better data has come forward. In those cases, the pages have been marked as being adjusted.
There was some decent movement this past week towards the bottom of the list. Some pages hopped multiple spots. Arrows are present to indicate if a page has increased in ranking from the previous week. There is also one new page noted.
The generic Comic Books page has moved into the top spot due to being adjusted. Otherwise the top five is what you’d expect with ComicBook.com still buying likes.
The top four spots are all due to adjustments this week. Other than that, ComicBook.com is the top page not due to that, and again, they’re purchasing their likes.
