Today is the release of part two of my study, using Facebook likes, to see what the impact pre and post opening of a movie is.This past weekend saw the opening of two films of interest to comic fans. Snowpiercer is based on the graphic novel of the same name, and was in limited release, while Transformers dominated the box office with Transformers: Age of Extinction.
The study looks at the various terms in Facebook in the United States. Compared to last week Snowpiercer saw growth mostly in the United States, and particularly among women who increased four points.
Transformers: Age of Extinction opened number one at the box office and according to reports with 64% of the audience as men. The term for the movie is 61.29% male, the same as last week, and Transformers is around 58%. Pretty close to what came out opening weekend, and keeping up the record of the two statistics being pretty close for what we’ve looked at. The biggest change for the stats in general is a gain of about 1 million people for Age of Extinction, most of which were outside the United States.
Below is the statistics from the previous week, and this week’s statistics as well.
