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Comics Demo-Graphics Marketing

Comic Book Fans on Facebook – June 27, 2011



As what seems to happen every so often the statistics that Facebook returns in this reporting takes a dip.  It’s unknown why, but it usually falls to a similar amount each time.  We took last week off to give a DC comics specific breakdown, but we’re back to the normal look at comic books in general.

Total Estimated United States Comic Book Fan Facebook Population = over 1,661,700.  This is quite a dip from the last report we did two weeks ago.

Men vs. Women

No matter what raw numbers returned, there’s usually a consistent percentage of about 66% for guys and 32% for women.

Facebook Gender 6.27.11Age

Another pretty consistent stat no matter what.  The percentages stay fairly the same with some shifts here and there, but overall it’s pretty stable.

Relationship Status

It’s crazy that no matter what the general universe size is the percentages stay pretty consistent.  You can see more of that below.

Gender Interest

This one now has the corrected percentages.  There was a mistake with earlier percentages in that they were based off of a constant number instead of changing based on the number of responses.  Below and going forward, the percentages will be accurate.

By Brett

Brett is a political consultant who resides in Arlington, VA. He grew up in Cleveland, OH and Buffalo, NY and attended the University at Buffalo, majoring in Political Science.
Since then Brett has made his mark on politics working in various positions such as a Legislative Staffer for the Erie County Legislature, Special Assistant for Senator John Kerry, as the Database Administrator for Forward Together PAC, Database Director for Chris Dodd for President, and Internet/Database Director for Virginians for Brian Moran, and Email Deliverability Czar for Salsa Labs and NGP VAN.
In 2007 Brett formed 5B Consulting providing his expertise on database solutions, new media and email strategy.
He's a long time geek, reading comics since he was a child and learning to spell his name on an Atari 800. When he's not working, he's reading comics, playing video games and relaxing with a nice cup of tea.
You can follow him on Twitter @bhschenker