After some demographic questions, the survey dives into the new 52 and purchasing habits of individuals including a person bought, how they bought (print or digital) and a bit if they bought any issues after the first.
There’s a lot of focus on digital comic books and how people are purchasing them as well as promotion of comic books. I can’t help but think all these surveys accomplish is how to talk to the current comic book fan universe, instead of how to expand the market. We’ll see though.