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Warren Ellis Uses UV in New Comic



Warren Ellis (Transmetropolitan) and Matt Brooker (2000 AD) are taking thought bubbles to a whole new level in their one-shot SVK.  Using a special “torch” packaged with the book, readers will be able to see the character’s thoughts which are printed with UV ink.

Wired has a description of the comic:

Produced by east London consultancy BERG, the noir tale follows a detective who must retrieve a technology called SVK (Special Viewing Kit). When the sleuth discovers its telepathic functions, the reader learns how to brain-snoop too. “You use the torch to unlock another player of the story,” says Matt Jones, 38, a principal designer at BERG. “A bit like how life works,” adds Matt Webb, the firm’s 33-year-old CEO. “Everyone’s talked to a person at a party and then someone tells you something about them. Next time, you see them through that lens.”

BERG needed to get fancy to slash it’s production costs.  To do so they used alibaba.com to but the special torches in bulk, shopify.com for its ecommerce and shipwire.com for storage and packing.  Once again comic companies just need to think out of the box to make things work.

The hope to sell 3,000 copies of the book.

SVK

By Brett

Brett is a political consultant who resides in Arlington, VA. He grew up in Cleveland, OH and Buffalo, NY and attended the University at Buffalo, majoring in Political Science.
Since then Brett has made his mark on politics working in various positions such as a Legislative Staffer for the Erie County Legislature, Special Assistant for Senator John Kerry, as the Database Administrator for Forward Together PAC, Database Director for Chris Dodd for President, and Internet/Database Director for Virginians for Brian Moran, and Email Deliverability Czar for Salsa Labs and NGP VAN.
In 2007 Brett formed 5B Consulting providing his expertise on database solutions, new media and email strategy.
He's a long time geek, reading comics since he was a child and learning to spell his name on an Atari 800. When he's not working, he's reading comics, playing video games and relaxing with a nice cup of tea.
You can follow him on Twitter @bhschenker

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