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When Reviews Aren’t in Your Favor, Astroturf!



While we can’t say exactly who is behind this or if this was completely coincidental, something a bit fishy went down in comments on our review of the less than stellar Legends: The Enchanted by Nick Percival.  On Tuesday night starting at 2:33 am (my time) two quick comments went up.  If you haven’t noticed the site isn’t all that comment heavy.  Both comments came from the same IP address and one based off of the email address is based in the UK much like the creator of the comic (the publisher is based in the United States).

We did our due diligence and the comments have the same IP address which connected to a Netherlands based company.  Both email addresses are valid and one is clearly UK based.  Only the two comment IP addresses are connected, they are not directly tied to the creator or company in any way.  These could be posts from an overzealous fan.

The first post made a joke over how I read the comic book (on an iPad, which wasn’t ideal for this color scheme) and then posted a more positive review.  We go with what we’re sent for review copies and do our best to take into account if it’s an ideal platform to read the item.  Some companies put watermarks in which obscures art, but in this case the dark colors on dark colors made it hard to determine what was going on and the choice of colors for lettering made it difficult to read.  I’m fine with people posting other reviews, but please identify yourself if you’re associated at all.

While we don’t have a smoking gun the whole thing is fishy.  We mulled over if we should even post on this and consulted a few other folks.  But this behavior is unacceptable and should not be encouraged by companies, creators, etc.  If you take part in this site and do not identify yourself on this website you will be called out.

Enchanted Astroturf

By Brett

Brett is a political consultant who resides in Arlington, VA. He grew up in Cleveland, OH and Buffalo, NY and attended the University at Buffalo, majoring in Political Science.
Since then Brett has made his mark on politics working in various positions such as a Legislative Staffer for the Erie County Legislature, Special Assistant for Senator John Kerry, as the Database Administrator for Forward Together PAC, Database Director for Chris Dodd for President, and Internet/Database Director for Virginians for Brian Moran, and Email Deliverability Czar for Salsa Labs and NGP VAN.
In 2007 Brett formed 5B Consulting providing his expertise on database solutions, new media and email strategy.
He's a long time geek, reading comics since he was a child and learning to spell his name on an Atari 800. When he's not working, he's reading comics, playing video games and relaxing with a nice cup of tea.
You can follow him on Twitter @bhschenker