The company is Canadian focused with characters and creators representing the company. Baruchel is Canadian. The goal is to tell stories that Canadians can be proud of and the rest of the world can enjoy.
Baruchel co-wrote the Free Comic Book Day edition of Captain Canuck: Year One with Chapterhouse Editor-In-Chief and series writer Kalman Andrasofszky. The comic is first of a three-part series illustrated by Marcus To, featuring a cover by David Finch.
The company also recently announced a partnership with Diamond Books to be distributed throughout North America and Europe.