The movie cost roughly $170 million to make and $100 million to market, but it looks like the film will have no problem making that amount back and more. The theory is the Avengers film is helping boost the follow up films with an “Avengers Effect” as Thor: The Dark World also saw a similar bump.
Breaking down how well Cap 2 did, it earned $37 million on Friday, 14% more than the Thor sequel and 44% more than the first Cap film. 40% of the film’s earnings came from 3-D screens.
When it comes to demographics, the film was 65% male, and 43% under the age of 25. Audiences enjoyed it giving it an “A” CinemaScore, which is usually an indication the film will have legs due to good worth of mouth and repeat viewings. The film also as a strong 89% rating on Rotten Tomatoes as of this posting.
It’ll be interesting to see if the film gives Marvel’s Agents of S.H.I.E.L.D. television series a boost in ther ratings as the show is directly tied into the movie. The next new episode airs this Tuesday.
