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Updated – Avengers Shatter Records

$207.4 million is now the record.  That’s the amount The Avengers made it’s opening weekend after a solid, but not record breaking midnight launch of $18.7 million.  That beats $169.2 million set by Harry Potter and the Deathly Hallows—Part 2 last summer.  $80.5 million was earned on Friday (2nd best) which was followed by an estimated $69.7 million on Saturday, a box office record for a Saturday, and another estimated record $50.1 million on Sunday, which would break the record held by The Dark Knight of $43.6 million.

Overseas the movie earned an estimated $151.5 million this weekend, bringing its 12-day total outside North America to $441.5.  It’s worldwide earnings is now $641.8 million.

The movie looked to appeal to men and women, young and old going into it’s opening and the numbers prove it.  The movie was a 50/50 split between those older and younger that 25.  Men dominated making up 60% of the audience.  55% of the debut weekend crowd was composed of couples, with families making up 21% and teens a solid 21% as well.

The movie has a 94% rating on Rotten Tomatoes and has an A+ rating from audiences so expect it to have legs as word of mouth sends more people into the theaters to see what the hype was about.

Updated: The amount earned is actually $207.4 million instead of the initially reported estimated $200.3 million

By Brett

Brett is a political consultant who resides in Arlington, VA. He grew up in Cleveland, OH and Buffalo, NY and attended the University at Buffalo, majoring in Political Science.
Since then Brett has made his mark on politics working in various positions such as a Legislative Staffer for the Erie County Legislature, Special Assistant for Senator John Kerry, as the Database Administrator for Forward Together PAC, Database Director for Chris Dodd for President, and Internet/Database Director for Virginians for Brian Moran, and Email Deliverability Czar for Salsa Labs and NGP VAN.
In 2007 Brett formed 5B Consulting providing his expertise on database solutions, new media and email strategy.
He's a long time geek, reading comics since he was a child and learning to spell his name on an Atari 800. When he's not working, he's reading comics, playing video games and relaxing with a nice cup of tea.
You can follow him on Twitter @bhschenker