2020 has forced businesses to innovate and think outside the box. With conventions on hold, publishers and studios have had to switch up their marketing plans leading to some to make their own destiny with virtual events. DC and Warner Bros. did just that with DC FanDome, a worldwide event that saw its first part take place on August 22. The event featured comics, video games, film, television, and more, celebrating how DC’s iconic characters have spread beyond the printed page.
DC and Warner Bros. have released some interesting stats regarding their first virtual celebration indicating they see it as a success and something to cheer about. You don’t release these types of stats unless you do:
- The epic DC FanDome: Hall of Heroes event generated a massive 22 million global views across 220 countries and territories in a mere 24 hours, dominating YouTube and Twitter trends.
- 150 million views of trailer content launched from the event.
- The eagerly awaited event — and its fan-favorite films, TV series, games, and comics — were top trending topics in 82 markets on YouTube and 53 markets on Twitter.
The event created massive buzz and showed you can do big reveals with a splash virtually. Wonder Woman 1984 released a new trailer, we got our first looks at The Suicide Squad and The Batman, two new video games were announced, Milestone was given a return date, and so much more generated chatter that has lasted for days.
With this success, the question is out there, do studios need big conventions going forward?
With DC FanDome’s success, one has to wonder exactly that. While they haven’t released metrics, that I’ve seen, Comic-Con@Home’s, San Diego Comic-Con’s virtual event, videos generated a few million views at most for far more videos. However, that event lacked major announcements such as those that were held for DC’s own event.
DC FanDome represents a shift in marketing for comic publishers, movie and television studios, and game publishers. It’s an even that many will go back and point to as a shift in the industry.
All eyes are now upon the second part of DC FanDome which features to different experiences, one for adults and one for kids.
DC FanDome: Explore the Multiverse, a 24-hour, on-demand experience accessed via DCFanDome.com, will be unleashed on Saturday, September 12, at 10:00 am PDT, with nearly 100 hours of content available for fans to watch on-demand, on their own schedule,
for 24 hours.
DC Kids FanDome also launches on Saturday, September 12, at 10:00 am PDT, with its own kid-friendly companion site at DCKidsFanDome.com, accessible on-demand for 24 hours.