Tag Archives: comicspro

Bad Idea Expands its Idea of Stores to 50 on Launch

Bad Idea seems to have a very good idea going for them. Announced at ComicsPRO, the upstart comic publisher is expanding its first wave of participating retailers from the initial 20 to 50 stores. It begins with ENIAC #1 from Matt Kindt and Doug Braithwaite in May 2020.

Bad Idea has also announced at ComicsPRO that they’ll be opening registration to every participating ComicsPRO memberwho will be able to enroll on-site to become a Bad Idea Destination Store beginning today during the company’s conference roundtable sessions. Additionally, all participating Bad Idea Destination Store retailer accounts will also be offered a 60% discount and free shipping on all orders.

In order to qualify for participation, each Bad Idea Destination Store must agree to a stringent set of rules and criteria that include:

  • prominent in-store placement for Bad Idea comics
  • some truly galling and gauche promotional displays
  • and strictly enforced “limit one per customer,” street date, pre-order, pricing, and minimum/maximum order and allocation policies for all Bad Idea releases.

Failure to comply with the spirit and/or letter of the rules will result in removal from the program and a well-deserved shaming from your friends, family members, and professional colleagues.

In the event that Bad Idea’s list of approved wave one applicants exceeds 50 stores, retailers may be assigned to the next available wave of admissions. Bad Idea will be working overtime to service each and every one of its trusted retail partners and regularly admitting new stores to the program on a rolling basis. 

That means that each time a new retailer comes on board as a Bad Idea Destination Store anywhere in the world, they’ll be able to access every prior BAD IDEA release in very limited quantities, so, that way the store can start at the beginning.

Non-ComicPRO retailers who wish to participate can continue to email Bad Idea’s customer service team at hello@badideacorp.com

Bad Idea will be kicking things off on May 6th, 2020 with the historic debut of ENIAC #1 –  the monumental, 40-page first issue of Bad Idea’s prestige-format premiere from New York Times best-selling writer Matt Kindt, artistic powerhouse Doug Braithwaite, colorist Diego Rodriguez, and Harvey Award-nominated cover artist Lewis LaRosa.

Eniac #1

Mad Cave Studios Announces a New Retailer Program including Returnables

Mad Cave Champions

At ComicsPRO, Mad Cave Studios announced a new retailer program that includes discounts and returnable comics. “​Mad Cave Champions​” is a new rewards initiative to provide retailers exclusive offers on all Mad Cave comics. The program offers benefits to any store that becomes a part of the program. Some of those benefits include:

  • 50% off​ any order when they visit ​www.madcavestudios.com​ online store.
  • Exclusive Bi-monthly deals.
  • Each store will also be receiving a ​ “Mad Care Package”​ which will include an assortment of Mad Cave Products as a small token of appreciation for joining.
  • Free​ Shipping on Orders of $50 or more.
  • Champion stores will also receive Exclusive First Looks for each new series.
  • Most importantly, ​ the first two issues of every new Mad Cave series​, beginning with ​Stargaze​r in May, will be returnable within 60 days of release.

BOOM! Studios Announces COMICSPRO 2020 Exclusives and Special Guests

BOOM! Studios has announced their presence at the ComicsPRO Annual Meeting from February 20-22, 2020 at the Hilton Portland Downtown, in Portland, OR. The publisher, home to award-winning imprints BOOM! Studios, BOOM! Box, KaBOOM!, and Archaia, is proud to return to the 14th ComicsPRO Annual Meeting as a Premier sponsor with special guest, Ryan Parrott, writer of hit series including Mighty Morphin Power Rangers, Mighty Morphin Power Rangers/Teenage Mutant Ninja Turtles, and co-writer of Saban’s Go Go Power Rangers.

Retailers who attend the ComicsPRO Annual Meeting will receive exclusive Mighty Morphin Power Rangers/Teenage Mutant Ninja Turtles #1, #2 and Alienated #1 variant covers for free that will only be available at this conference. The retailer-exclusive merchandise available from BOOM! Studios’ includes:

  • Mighty Morphin Power Rangers/Teenage Mutant Ninja Turtles #1 ComicsPRO 2020 Exclusive Variant Cover featuring art by George Caltsoudas
  • Mighty Morphin Power Rangers/Teenage Mutant Ninja Turtles #2 ComicsPRO 2020 Exclusive Variant Cover featuring art by George Caltsoudas
  • Alienated #1 ComicsPRO 2020 Exclusive Variant Cover featuring art by Özgür Yildirim

ComicsPRO retailers will have the chance to hear BOOM! Studios President, Publishing & Marketing, Filip Sablik speak on Thursday, February 20th, at the Graphic Novels, Perennials, and Curation panel, full details below.  

Thursday, February 20
Graphic Novels, Perennials, and Curation
(2:45 PM – 3:25 PM, Grand Ballroom II)  
What makes a graphic novel a perennial seller? What do publishers look for in choosing projects? Can comics be perennial sellers? What type of graphic novels sell differently in the book market … in the Direct Market …. online? These and other questions will be answered.

BOOM! Studios President, Publishing & Marketing, Filip Sablik will unveil the publisher’s vision for 2020 at a presentation on Thursday, February 20th at 10:30am. Throughout the weekend, attendees will also have an opportunity to speak directly with Sablik and Morgan Perry, Retail Sales Coordinator, about exciting new and upcoming titles from acclaimed imprints BOOM! Studios, BOOM! Box, KaBOOM!, and Archaia at roundtable discussions on Friday, February 21st, and Saturday, February 22nd. The publisher will also bring along limited edition advance galleys of upcoming projects and other promotional items to share at the roundtables. 

BOOM! Studios will host a special event on Friday, February 21st and invites all attending ComicsPRO retailers to join them for free food and drinks. The BOOM! Studios Happy Hour will take place 7:00-9:00pm on Friday, 2/21, at Shift Drinks, located at 1200 SW Morrison St. in Portland, OR.

Alienated #1 ComicsPRO 2020 Exclusive Variant Cover featuring art by Özgür Yildirim
Mighty Morphin Power Rangers/Teenage Mutant Ninja Turtles #1 ComicsPRO 2020 Exclusive Variant Cover featuring art by George Caltsoudas

Mighty Morphin Power Rangers/Teenage Mutant Ninja Turtles #2 ComicsPRO 2020 Exclusive Variant Cover featuring art by George Caltsoudas

Around the Tubes

DC Primal 100-Page Comic Giant

The weekend is almost here! Who’s spending it watching Spider-Man: Into the Spider-Verse on repeat? Sound off in the comments! While you wait for the work day to end and the weekend to begin, here’s some comic news and reviews from around the web.

Newsarama – IDW CEO Steps Down After ‘Challenging’ 7 Months On the Job – So much drama for this company.

The Beat – Bob Wayne: Comics need diversity and retailers need to nurture change – Yes it does and yes they do.

The Beat – Retailer Brian Hibbs has a 10-point plan for the comics industry – Thoughts on this?

ComicBook – New ‘Walking Dead’ Spinoff Being Developed by AMC – Not too surprising.

Deadline – ‘Jesusfreak’ Preview: Graphic Novel Depicts Christ As A Stone-Cold Killer – This looks cool!

The Beat – A Year of Free Comics: November Garcia on Growing up Catholic in the Philippines in the 80’s – Free comics people!


CBR – Buffy the Vampire Slayer #2
Comics Bulletin –
DC Primal Age 100-Page Giant

Around the Tubes

Spider-Man: Into the Spider-Verse

It was new comic book day yesterday! What’d everyone get? What’d you like? What’d you dislike? Sound off in the comments below! While you think about that, here’s some comic news and reviews from around the web in our morning roundup.

CBR – Spider-Man: Into the Spider-Verse Gets Limited Theatrical Re-Release – It’s still in theaters… so weird.

Comicbook – ‘Suicide Squad 2’: Will Smith Exits James Gunn’s DC Comics Movie – This is not too surprising.

ICv2 – New Board Members, Officers Elected at ComicsPRO – Congrats to all!

The Comichron – He-Man, Incredible Hulk #181 Facsimile lead mid-February reorders – Now, this is a bit unexpected.

ComicsPro 2019: DC is Expanding their 100-Page Walmart Line Into Comic Shops (Update)

DC Logo

This year’s ComicsPro seems to have been filled with positive news and not the doom and gloom as expected. Yesterday, we brought you the news of the non-story over DC cutting their line of comics by 10-15%. It’s a non-story since it already happened and nobody really noticed anything strange. Buried in that though was some of the shifts that DC is focusing on, like their YA lines, and expansion of what’s working.

In talking to comic shop owners, DC’s Dan DiDio explained their 100-page comic program at Walmart, which mixed new and old material for $5, is a success. DC is looking to have the comics available to the direct market later this year after they add more material to the titles.

As DiDio said, these comics are standalone stories which are entry points into the DC Comics line, something everyone has been asking for.

One complaint from comic fans is that not every area has Walmarts forcing fans to pay higher prices from scalpers. This will resolve that by making them available to comic shops and thus their customers.

DC has already expanded the concept into Target with their DC Primal one-shot which was at a higher price point and all original stories.

Update: Dan DiDio is slamming the hyperbolic misinformation (again).

Successful and continuing. For those fans of the DC Giants at Walmart, have to clear up some misinformation making the rounds. Just want to let you know these books are doing well, so well that we are looking to expand the number of original pages in each book and include distribution to the direct market. Look for these and new titles later this year. The promise is to keep it one of the best values and reading experiences in the market. Best, DD

ComicsPro 2019: DC’s Demise is Greatly Exaggerated and Just Wrong

If you read some blog reports coming out of ComicsPro, DC Comics is slashing their line with one clickbait site claiming “RIP DC” and another falsely claiming DC would cut their line to just 20 titles! We’re not linking to them because we don’t support clickbait. Instead of spin and lies, we talked to individuals at ComicsPro about what was said to bring the straight honest truth.

In his presentation for DC, Dan DiDio addressed the rumors that they’d be cutting their line. Multiple attendees felt DiDio did so to address the ridiculous rumor their line would be cut to 22 titles. Instead he estimated it’d be about 10-15% of the line. With between 50-60 comics released a month and 30-50 graphic novels, that comes out to 5-9 fewer comics a month and 3 and 8 fewer graphic novels. So maybe 20 fewer graphic novel and comics total, not 20 comics totally published. As usual, comic rumors have turned into a horrible game of telephone so sites can claim first!

The titles being cut? The lower selling comics. They’ll be replaced with new titles which will hopefully sell more. In other words, business as usual. In the end, DC will be producing around the same amount of product they usually do.

From those we talked to, it was also emphasized this cut wasn’t presented as due to struggling or necessary but instead as a way to shift talent and resources to growing categories, something retailers have asked for. An example would be DC’s upcoming young readers lines DC Ink and DC Zoom. Young readers continue to be an explosive category which has seen increased sales. It also helps build the next generation of readers and fans. It’s a move that’s well received by our sources.

There’s hundreds of comics released every week and impossible for retailers to support them all from every company. The goal it seems isn’t fewer comics but to focus on quality and talent and not spread resources too thin.

In fact, DC said they’d be attempting to expand their successful program with Walmart providing the same material to the direct market once more original material was included. Again, an expansion of what’s working.

But, what was interesting and the biggest concern was the break in trust at ComicsPro. An article, with false exaggerated claims, was posted by a clickbait site while DiDio was still talking. As said by multiple attendees ComicsPro is closed so that publishers and retailers can be honest and exchange ideas and concerns. The article was posted without “context” and before DiDio was done talking, angering retailers in the room towards those that broke the trust of the event. As emphasized to me, the ComicsPro meeting is “extremely important for the health of the industry” and the spin and outright incorrect information erodes that trust.

Yes, cuts to the line were mentioned by DC in their presentation but other publishers mentioned the same thing without the hyperbolic coverage (if coverage at all). As an example, BOOM! Studios in their presentation said they’d continue to cut their line, exactly as they did the year before. 15% to be exact. But, where’s the stories about the sky falling for them? They don’t exist because it doesn’t get clicks.

The story coming out of ComicsPro isn’t that the industry is crumbling. The tone, especially after Diamond’s report of explosive gains in January, is rather positive. Instead, the story seems to be that we should expect not just better comics but better and more responsible reporting as well.

Update: It’s such non-news the cut already happened and no one really noticed beyond every month comics are cancelled.

ComicsPro 2019: AfterShock Partners with Comic Retailers as “Agents of Change”


As a Premier Sponsor of the 13th Annual ComicsPRO MeetingAfterShock Comics unveiled a robust and fully-funded program of relevant, tangible and targeted support for retailer efforts to meet the challenges of what most consider to be an uncertain time in the comic retail channel, commonly known as the direct market.

While “reports of the direct market’s death are greatly exaggerated,” the publisher realized there are deep reasons for concerns over the influence a few publishers can have on retailers.

AfterShock’s recently launched “Read Dangerously” campaign will see the rallying cry extend beyond the publisher’s back covers via fresh creative executions that showcase new and established titles throughout 2019. Paid online advertising on comics news and genre-specific enthusiast sites, along with targeted print advertising, are part of the plan. AfterShock’s will expand their paid sponsorships of half a dozen other authoritative and professionally produced podcasts – and will include shoutouts to specific stores whose ordering activity warrants such support.

In fact, store customization, ranging from dedicated AfterShock sections to targeted messaging, is a key component of AfterShock’s strategic plan. Geo-targeted Facebook advertising, store IDs and links featured as part of “on sale” social media postings, customized digital assets furnished directly to retail partners, and paid, store-specific print advertising in local weekly and daily newspapers have been announced.

While the majority of the planned marketing activity will be in full swing by the beginning of the second quarter, March will see the launch of a dramatically enhanced website, debut of a new “Rumblings from AfterShock” consumer newsletter and the institution of a “Shock Clock” SMS program that invites fans to opt-in to receive weekly reminders of AfterShock titles hitting stores that week – something that AfterShock will make store-specific with increased orders.

All of this activity is in addition to the publisher’s ongoing first issue returnability program, 1:10 incentive cover initiative and publicity campaigns.

But perhaps the most significant new initiative announced as part of AfterShock’s ongoing commitment to the direct market is the dramatic expansion of the publisher’s long established and highly visible “store visit” program. Since the program began almost two years ago, members of AfterShock’s editorial and marketing teams – most notably Publisher Joe Pruett and newly appointed Director, Retailer Relations Lisa Y. Wu – have visited close to 300 stores across North America with the aim of gaining a deeper understanding of the ongoing challenges navigated by our retail partners on a daily basis, as well as promoting opportunities available through support of AfterShock titles.  

These efforts will be multiplied by a factor of 30, as recruitment begins for members of a new AfterShock Army – highly trained and knowledgeable comics enthusiasts and service-oriented representatives each based in one of 15 territories into which AfterShock has divided North America. Designed to enable AfterShock to visit and keep in touch with more stores in more places and more frequently, the program will be spearhead by Ms. Wu. Recruitment ads will begin appearing online, in social media and in AfterShock titles.

AfterShock is set to surpass the 100 title mark over the next 24 months.

Representing AfterShock at the ComicsPro Meeting are Pruett, Rotterdam and AfterShock CEO Jon Kramer.

Around the Tubes

As lots of folks were on their way and preparing for ComicsPro, it was a pretty quiet day yesterday as far as comic news. Check out some of what stood out as you get ready for the weekend.

The Beat – ComicsPRO: Nancy Spears is heading up DC’s sales and more – Some changes but not the earth shattering news some expected.

CBR – Captain Marvel Advance Ticket Sales Surpass Wonder Woman & Aquaman – This is a good sign and not really surprising at all.

ComicBook – ‘The Walking Dead’s Michael Cudlitz Shuts Down James Woods Over Sexist “All-Chick Zombie Series” Remark – Go Cudlitz!

Captain Marvel movie poster
« Older Entries Recent Entries »