Bad Idea seems to have a very good idea going for them. Announced at ComicsPRO, the upstart comic publisher is expanding its first wave of participating retailers from the initial 20 to 50 stores. It begins with ENIAC #1 from Matt Kindt and Doug Braithwaite in May 2020.
Bad Idea has also announced at ComicsPRO that they’ll be opening registration to every participating ComicsPRO member, who will be able to enroll on-site to become a Bad Idea Destination Store beginning today during the company’s conference roundtable sessions. Additionally, all participating Bad Idea Destination Store retailer accounts will also be offered a 60% discount and free shipping on all orders.
In order to qualify for participation, each Bad Idea Destination Store must agree to a stringent set of rules and criteria that include:
- prominent in-store placement for Bad Idea comics
- some truly galling and gauche promotional displays
- and strictly enforced “limit one per customer,” street date, pre-order, pricing, and minimum/maximum order and allocation policies for all Bad Idea releases.
Failure to comply with the spirit and/or letter of the rules will result in removal from the program and a well-deserved shaming from your friends, family members, and professional colleagues.
In the event that Bad Idea’s list of approved wave one applicants exceeds 50 stores, retailers may be assigned to the next available wave of admissions. Bad Idea will be working overtime to service each and every one of its trusted retail partners and regularly admitting new stores to the program on a rolling basis.
That means that each time a new retailer comes on board as a Bad Idea Destination Store anywhere in the world, they’ll be able to access every prior BAD IDEA release in very limited quantities, so, that way the store can start at the beginning.
Non-ComicPRO retailers who wish to participate can continue to email Bad Idea’s customer service team at firstname.lastname@example.org.
Bad Idea will be kicking things off on May 6th, 2020 with the historic debut of ENIAC #1 – the monumental, 40-page first issue of Bad Idea’s prestige-format premiere from New York Times best-selling writer Matt Kindt, artistic powerhouse Doug Braithwaite, colorist Diego Rodriguez, and Harvey Award-nominated cover artist Lewis LaRosa.