After introducing their product line to a test market of newsstands back in July, Alterna Comics has expanded distribution to include nearly half of all Barnes & Noble stores, all Books-A-Million stores, and they have secured a deal for their all ages (Adam Wreck, Amazing Age, Lilith Dark) titles to be distributed into the top 200 Toys”R”Us stores over the holiday season.
The company has been shaking up their business and distribution model. Earlier this year they launched a new line of newsprint comics with a cover price of $1 to $2 which has resulted in multiple printings. They also recently launched television ads to air in the New England region.
In the announcement Peter Simeti (the publisher and founder of the eleven-year-old company) had this to say:
I’m thrilled for the creators at Alterna, obviously. They’ll be able to get their comics in more stores, in front of more people. That’s a great thing for comics in general. Comic shops are obviously still the best place to find comic books, but expanded distribution in today’s market is an absolute necessity. Comics should be everywhere and as a publisher, my entire job revolves around getting our comics in as many places as possible. I’m happy to report that we’ve been receiving dozens of messages from readers that are finding our titles on newsstands and then going to comic shops to add them to pull lists or pick up other titles that might have been sold out. This is exactly what we wanted to happen.
Alterna has also expanded newsstand distribution to western Canada and to Germany. Between comic shops and newsstands, Alterna is reporting that over 1000 stores are currently carrying their comics.