Construct, customize and convert! In 2013 Hasbro introduces revolutionary new innovation to Transformers action figures with Construct- Bots.  Each Transformers Construct- Bots figure includes a robot frame and lots of armor, weapons and accessory parts to let kids build and customize their own Transformers robot action figure.  To enhance the Transformers play experience, each Construct- Bots figure can quickly convert from robot to vehicle and back without taking it apart! Build YOUR Bot!

In the fall of 2013 the Transformers brand will also introduce Beast Hunters themed Construct- Bots.

TRANSFORMERS CONSTRUCT-BOTS SCOUT Action Figure Assortment

(Approximate retail price: $9.99; Ages: 6 & up; Available: August 2013)

Build YOUR Bot! Each TRANSFORMERS CONSTRUCT- BOTS action figure includes a robot frame, armor, a weapon and accessory parts so you can construct, customize and convert your favorite TRANSFORMERS characters—each figure can convert from robot to vehicle and back without taking it apart! Plus, all the parts are interchangeable between all TRANSFORMERS CONSTRUCT- BOTS figures (each sold separately), so there’s almost no limit to what you can create! Choose from your favorite AUTOBOT or DECEPTICON characters. Eight figures in all to collect, including STARSCREAM and IRONHIDE. Each sold separately.

TRANSFORMERS CONSTRUCT-BOTS ELITE Action Figure Assortment

(Approximate retail price: $14.99; Ages: 6 & up; Available: August 2013)

Build YOUR Bot! Each TRANSFORMERS CONSTRUCT- BOTS ELITE action figure includes a robot frame and lots of armor, weapons and accessory parts (50-55 pieces!) so you can construct, customize and convert your favorite TRANSFORMERS characters—each figure can convert from robot to vehicle and back without taking it apart! Plus, all the parts are interchangeable between all TRANSFORMERS CONSTRUCT-BOTS figures (each sold separately), so there’s almost no limit to what you can create! You can also store your figure in the included re-sealable case! Choose from 10 characters like WHEELJACK and SOUNDWAVE, each sold separately!

TRANSFORMERS CONSTRUCT-BOTS Triple Changer Figure Assortment

(Approximate retail price: $24.99; Ages: 6 & up; Available: August 2013)

Build YOUR Bot – then convert between three different modes! Kids can customize BUMBLEBEE like never before – with a TRANSFORMERS CONSTRUCT-BOTS Triple Changer that can quickly convert from robot to race car to jet! Includes a robot frame and lots of armor, weapons and accessory parts so you can construct, customize and convert BUMBLEBEE or BLITZWING- plus mix-and match with parts from other TRANSFORMERS CONSTRUCT- BOTS figures (each sold separately), so there’s almost no limit to what you can create! Also includes dual-firing weapon launchers! You can also store your figure in the included re-sealable case! Each sold separately.

TRANSFORMERS CONSTRUCT-BOTS ULTIMATE Action Figure Set

(Approximate retail price: $34.99; Ages: 6 & up; Available: August 2013)

Build YOUR Bots for the ultimate battle between good and evil! Kids can customize OPTIMUS PRIME and MEGATRON like never before – the TRANSFORMERS CONSTRUCT- BOTS ULTIMATE Set comes with robot frames, armor, weapons and accessories to build two TRANSFORMERS figures that can quickly convert from robot to vehicle and back without taking it apart! Plus, mix-and match with parts from other TRANSFORMERS CONSTRUCT- BOTS figures (each sold separately), so there’s almost no limit to what you can create! Both OPTIMUS PRIME and MEGATRON also include projectile-firing launchers. You can also store your figured in the two re-sealable cases!