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Demo-Graphics: The Walking Dead

Posted on April 15, 2018 by Brett

Its been about 6 months since we last looked at The Walking Dead‘s demographics via Facebook’s data. With the season wrapping up and a new season of Fear the Walking Dead beginning, it felt like an appropriate time to see how things have changed for the show and best selling comic book series.

For this report, we’re looking at fans within the United States that enjoy The Walking Dead in comics, television, books, games, or even the characters. We’ll also compare the latest results to those of last report.

Facebook Population: Over 17 million fans in the US

In the six months since the last report the fandom population has decreased by 5 million individuals. That’s after the previous growth of 2 million and two reports ago saw a decrease of 4 million individuals. Spanish speakers account for 2.1 million fans, 12.35%. That’s a decrease of 1.2 million Spanish speakers and decrease in the percentage of the population.

Gender and Age

A year and a half ago women accounted for 55% and men 46% (with the result being over 100% due to rounding). In the previous report, women accounted for 59.09% with men accounting for 42.47%. Again, that was over 100% due to rounding.

For this latest report, women account for 53.53% and men 45.88%. When looking at age data, women account for 52.65% and men 46.89%. When it comes to relationships, it’s 52.97% female and 45.81% male. Women continue to be the majority.

Men return to being a majority, if just for a small amount. They become the majority in the 22-25 demographic and it’s a 50/50 split at 30-33.

Relationship Status

Things have dropped across the board with “single” and “unspecified” both seeing big drops as far as percentage.

Education

And of course with a smaller population, education has dipped too. Women are no longer the majority at every education level.

Gender Interest

Due to changes with Facebook policy, we’re unable to still provide this data.

Ethnicity

With a smaller population, it shouldn’t be surprising that the raw numbers have dropped. But, African Americans increased almost 3 percentage points and Asian Americans almost a half a percent. Hispanics dropped about 3.5 percentage points.

Specific Terms

But what about specific terms? Interesting enough, the majority of fans are in the United States for the comic series and Talking Dead. The latter makes sense. The rest vary in how many are in the US though most are in the 20-45% range. When it comes to gender, only those interested in video games are majority male.

And that wraps up this report! We’ll again look at these numbers when Fear the Walking Dead wraps up!

Demo-Graphics: The Walking Dead

Posted on October 23, 2017 by Brett

Its been about 10 months since we last looked at The Walking Dead‘s demographics via Facebook’s data. With the eighth season debut, it felt like an appropriate time to see how things have changed for the record setting show, and best selling comic book series.

Facebook Population: Over 22 million fans in the US

In the ten months since the last report the fandom population has grown by about 2 million individuals. The previous report saw a decrease of 4 million individuals so things have begun to recover to what they were, though not all the way there yet. Spanish speakers account for 3.3 million fans, 15.%. That’s a decrease of 200,000 Spanish speakers and decrease in the percentage of the population.

Gender and Age

A year ago women accounting for 55% and men 46% (with the result being over 100% due to rounding). Women have made the most gains now accounting for 59.09% with men accounting for 42.47%. Again, that’s over 100% due to rounding. When looking at the breakdown by age, women account for 57.9% and when looking at the data based on their “relationship status” they account for 58.5%. No matter how you cut it, women have seen greater growth over the months.

The graph below which shows age and gender has shifted since last year. Men no longer are a majority at any point where as before they became a majority from age 18 to 33.

Relationship Status

When it comes to their relationships, those listed as “single” saw the second highest gain with 800,000 individuals. Those listing “unspecified” saw the biggest gains with 1.8 million individuals. “In relationship” increased by 500,000, while “married” saw no change. Even with the slight gain in overall population men remained steady with “single,” “engaged,” and “civil union.” Men listing “married” decreased by 200,000. Women saw gains across the board except for “divorced” which saw a decrease of 2,000 individuals.

Education

Big changes when it comes to education. Women are now a majority in at every education level.

Gender Interest

Men and women interested in the same gender both increased as far as total. “Women interested in women” decreased as far as percentage. When it comes to men interested in “men and women,” that decreased both in total and percent though women interested in “men and women” saw gains in both.

Ethnicity

African Americans, Asian Americans, and Hispanics all saw gains compared to the last report, though those gains didn’t keep up with the overall population increase. Interestingly Hispanics listed as bilingual decreased by 600,000 while “English dominant” increased by 830,000 and “Spanish dominant” decreased by 490,000.

And that wraps up this report! We’ll again look at these numbers during the fall break and when this season wraps up!

Demo-Graphics: The Walking Dead

Posted on December 12, 2016 by Brett

Its been about 8 months since we last looked at The Walking Dead‘s demographics via Facebook’s data. With the seventh season’s mid-season break, it felt like an appropriate time to see how things have changed for the record setting show, and best selling comic book series.

Facebook Population: Over 20 million fans in the US

That’s a decrease of 4 million individuals from 8 months ago. Spanish speakers account for 3.5 million fans, 17.5%. That’s a decrease of 500,000 Spanish speakers but an increase as far as percentage of the population.

Gender and Age

A year ago women accounting for 54.17% and men 45.83%. Women continue to gain now accounting for 55% while men are 46%. The reason it’s over 100% is that when numbers are this large they’re often rounded in some way.

The graph below is similar to last year but a big difference is that women under 17 are a much greater percentage of their age group.

Relationship Status

Compared to last year, those that are “single” saw a pretty big drop, but there was also a loss of those “married,” though that gained as far as percentage.

Education

There’s some slight shifts as far as education. Higher education when it comes to graduate degrees and in college are both dominated by women.

Gender Interest

Men and women interested in the same gender both increased as far as percentages but those interested in men and women saw a decrease.

Ethnicity

African Americans saw a large increase compared to last report. Asian Americans also saw a slight increase. Hispanics saw big decrease primarily due to a decrease in English dominant and Spanish dominant.

Generation

And finally, as expected, overall stats dropped. Baby Boomers and Generation X both increased as far as percentage.

And that wraps up this report. Come back on the 15th where we’ll have a new demographics breakdown of individuals in Europe.

Demo-Graphics: The Walking Dead vs. Fear the Walking Dead

Posted on April 18, 2016 by Brett

Over the past two weeks I’ve been exploring the demographics of those who “like” The Walking Dead and Fear the Walking Dead on Facebook. While there’s much that’s similar between the two, they each have their own fandom. For these types of reports, I look at those who like terms associated with each show.

The Walking Dead has over 24 million fans in the United States, and Fear the Walking Dead‘s 1.4 million fans is a subset. In other words, those who like Fear the Walking Dead also like The Walking Dead.

Lets dive in to see where they are similar and where they differ.

Gender and Age

When it comes to gender, both shows enjoy a majority made up of women when it comes to their gender split with The Walking Dead having a bit of an edge in that department. The Walking Dead has 54.17% female fans while Fear the Walking Dead is 52.86%.

The Walking Dead Gender

Fear the Walking Dead Gender

What’s also interesting between the two is that each show has women as the majority of fans age 17 and under, then men take over as the majority from age 18 to age 33, then it’s women again.

Relationship Status

Here we start to see some bigger differences between the two. Fear the Walking Dead fans have a higher percentage that are “married,” “in relationship,” “domestic partnership,” and “engaged.” With the show being geared around families, more so than Walking Dead, you have to wonder if that plays into it at all?

Fear the Walking Dead Relationship Stats

Gender Interest

This one I find a bit interesting. Fear the Walking Dead has a higher percentage of folks interested in the same sex, though there’s a smaller interest of people interested in both sexes.

Fear the Walking Dead Gender Interest

The Walking Dead Gender Interest

Ethnicity

This one I’m a bit surprised about. Fear the Walking Dead has a higher percentage of African American fans, but fewer Hispanic fans (not something I’d have expected). The one exception is there is a higher percentage of Hispanics who are English-dominant for Fear the Walking Dead fans.

The Walking Dead Ethnicity

Fear the Walking Dead Ethnicity

While the differences are huge, there are some subtle ones. It’ll be interesting to see as Fear the Walking Dead‘s fandom grows to see if the differences between the demographics of the two shows expands too.

Demo-Graphics: Fear The Walking Dead

Posted on April 11, 2016 by Brett

Last week we looked at the demographics for The Walking Dead‘ finding that the popular show has about 24 million likes in the United States on Facebook and women account for 54.17% of those likes. This week we’re looking at Fear the Walking Dead, the sister show whose second season debuted this past Sunday.

For this report, we’re looking at fans within the United States that enjoy Fear The Walking Dead just on television, due to the lack of other terms.

Facebook Population: Over 1.4 million fans in the US

Spanish speakers account for 170,000 fans, 12.14%.

Gender and Age

Much like The Walking Dead, women are the majority of the likes for Fear the Walking Dead. Women account for 52.86% with 740,000 individuals and men are 49.29% with 690,000 individuals. The total is over 100% due to how Facebook rounds the data.

Below is women and men as they age. We see the usual split as they grow older, but where that happens is a bit different than The Walking Dead. Women are still the majority of those under the age of 17.

Below is the raw data for Fear the Walking Dead fans.

Relationship Status

Some of the populations are just too small to get an accurate number. For those the spaces are blank. Compared to The Walking Dead more individuals are “in a relationship” and “married.”

Education

Women are a majority in many of the education break downs which is rather interesting.

Gender Interest

Generally men interesting in men and women interested in women are higher than fans of The Walking Dead with the former having a much larger jump.

Ethnicity

Though the show has a pretty diverse cast these stats are not what I expected compared to The Walking Dead. African Americans are a higher percentage, but all of the rest are lower with some variation in the Hispanic demographic.

Generation

This data is what I’d expect with the show being more popular with those in the Generation X demographic. Millennials is about the same.

And that wraps up the latest look at the demographics of those who like Fear the Walking Dead. Next week we’ll compare the show with The Walking Dead!

Demo-Graphics: The Walking Dead

Posted on April 4, 2016 by Brett

Its been about a year since we last looked at The Walking Dead‘s demographics via Facebook’s data. With the sixth season wrapped up, it felt like an appropriate time to see how things have changed for the record setting show, and best selling comic book series.

Facebook Population: Over 24 million fans in the US

That’s an increase of about 2 million fans since last year. Spanish speakers account for 4 million fans, 16.67%. That’s an increase of 1 million Spanish speakers.

Gender and Age

A year ago, men and women were generally evenly split with women accounting for 51.82% and men for 50.91% (yes it’s more than 100%, but the system most likely rounds up for large numbers). A year later and women have surged with the 2 million increase almost entirely in that demographic. Women account for 13 million likes while men account for 11 million. That’s 54.17% women and 45.83% men.
Below is the trend line which looks at the age and gender of the individuals together. I think what’s interesting is this data is comparable to last year where women are a majority under the age of 17, then men are a majority for a bit, then women become the majority much earlier than comic book likes of the general Facebook population.

Below is the raw data for The Walking Dead fans.

Relationship Status

Compared to last year, the relationship status is almost the same. The only major shit is more individuals are “unspecified” and that mostly comes from “in a relationship” and “engaged.”

Education

Like relationships, education has remained relatively the same as last year.
Gender Interest

With more women the amount of women interesting in men has seen the most shift, but what’s also interesting is while there’s fewer men interested in men and women interested in women, there are more men and women interested in men and women.
Ethnicity

The last report was the first to track ethnicity and since then African Americans and Asian Americans have both increased slightly while Hispanics, particularly bilingual and Spanish dominant, have increased greatly.

Generation

And finally, compared to last year’s report, Baby Boomers and Generation X have both decreased in population size while Millennials make up almost 2/3 the population increasing in both raw numbers and as a percent.

And that wraps up the latest look at the demographics of those who like The Walking Dead on Facebook. Next week, Fear the Walking Dead!

Demo-Graphics: Comic Demographic Data Over the Years 2013-2014

Posted on January 1, 2015 by Brett

With it being the first of the year, I thought I’d look at how the Facebook data we crunch has evolved over the past two years.

As a reminder, these stats are crunched by looking at terms that indicate likes and interest on Facebook. Terms used include words like “comics,” “graphic novels,” “manga,” and publishers like Marvel and DC. No comic series, creators or characters are used to figure this out.

As reported earlier today, people who “like” comics on Facebook has reached a record-setting 32 million.

In January, the population we looked at was just shy of 2 million individuals, but through expansion of terms used as well as how Facebook returns the data in late 2013, that population grew to 22 million. Over the past year, the population stayed at a steady 24-28 million, and now has ballooned due to Marvel consolidating some of their various pages into one. Milestones and changes are marked below.

Here’s the same data presented as a graph bar instead from month to month.

But how does the above work as percentages? Check out below for to see that data presented and check out that trend line. Our data has been showing for quite some time what the industry just came to accept as reality in 2014. Women are fans of comics, and they are legion!

Above looks at how the population stacked up, as well as the gender breakdown, but how about age? Here’s the same time period as far as age over the last two year.

Here’s another look at the same data.

And here’s that same data done as percentages.

And another look at the same data.

And that wraps up our look back at how the comic “fan” population has changed over the past two years. You can catch this type of report every Monday right here on Graphic Policy!

Black (Comic) History Month: Demo-Graphics, African Americans & Comic Publishers

Posted on February 9, 2015 by Brett

For Black History Month we’ve been taking a look at characters, series, and creators, but I thought it also might be nice to also look at some of the demographic data that exists. The first thing I wanted to see was if African-American comic fans varied as to what publisher they liked.

For this demographic report I again dove into Facebook using the data provided as per usual. In February, African-Americans accounted for 3.4 million of the 32 million “comic fans,” making them 10.63% of the population. In general on Facebook, African-Americans make up 11.24% of the Facebook population.

I decided to look at not just publishers, but “comics” and “manga” as well to see what the percentage of African-Americans like them as well as how it breaks down as far as men and women.

In general for all of the terms below African-Americans account for 10.83% of that population. Marvel, DC Comics, Dark Horse, Dynamite, and in general comics underperform that percentage. Image, IDW, BOOM!, Oni, and Manga outperform. BOOM! and Oni especially do well having the top two percentages.

When it comes to percentage, men and women are the closest for Image, Comics and Manga. The biggest difference between men and women is Dark Horse.

This is just the first report! I’ve got two more Mondays to dive even deeper into the information.

Demo-Graphics: The State of “Gamers” 2015

Posted on July 27, 2015 by Brett

It’s Monday and we’re looking at the latest Facebook Fandom breakdown. It’s been a year since I did a report about “gamers” in the lead up to Gen Con. So, welcome to the second annual State of Gamers.

This data is gained through mining Facebook and includes over 175 different terms from a variety of games, publishers, and more. The terms I used are varied, and many, from the name of games to the name of publishers and terms like collectible card game. For this I did my best to stay away from generic terms for genres (like Fantasy) and terms that specifically mentioned video games. I also avoided games like Monopoly or Scategories, I wanted to focus on the games you’d find at Gen Con.

We’ll compare this report to last year’s, but much has changed since then. Unlike the previous year, the technology platform to get the data has remained mostly unchanged, and the terms used also remain relatively the same (some have gone away, some are new).

Facebook Population: Over 31,000,000 in the United States

The amount of individuals who like these terms has increased from the previous year by 7 million.

Spanish speakers account for now 3.9 million fans, 12.58% in the United States. That’s an increase of 1.3 million since last year.

Gender and Age

In 2014 Men dominated as the majority with 55% compared to women at 44.17%. A year later and things have changed. Men now account for just 51.61% and women are 48.39%.

We’ll next look at how the percentage of women and men break down through age.

Compared to last year, the graph above is very similar though the gap between men and women is less. What I do find interesting is that women really start to gain in population in the 26-29 segment, and the majority at 38-41. It would seem that women may come into board games later in life.

Relationship Status

The real shift from last year is that a greater percentage are married or unspecified compared to last year.

And for those that like pie charts.

Education

The education stats haven’t shifted much since last year, even with the surge of new folks.

Gender Interest

Those interested in the same gender has decreased percentage wise since last year, but the population has increased.

Ethnicity

This is a new data that wasn’t available last year. Below the data is presented without comparison due to that. I can say that the data is interesting compared to the general United States population. Both the African American and Asian American population are a smaller percentage compared to the general US population, but the Hispanic population is much greater.

Generation

Below are the stats of groups based off of their generation, another new statistic.

And that wraps up our look at who the gamers are in the United States!

We’ll be returning with a new demographic break down of comic book fans this Saturday August 1!

Demo-Graphics: Comics on TV. Mid-Season Report!

Posted on December 22, 2014 by Brett

It’s Monday and that means another dive into Facebook‘s data. This week the second release of a multi-part study where I gather throughout the television season. This data breakdown concerns television shows based on comic books that are currently on the air and have debuted. There’ll be a couple more looks including the spring launch, and then when the seasons are complete.

When we did our initial report in late October, Arrow had the strongest female following, while its sister show on The CW, The Flash had the least. I also included the percent of the individuals in the coveted 18-49 demographic. The Flash was the best when it came to the 18-49 demographic, while Arrow was the worst.

Below are the raw stats and data from Facebook of those who like each show in the United States.

Flash forward almost two months and here’s where things stand now.

In total likes for their pages, Agents of S.H.I.E.D. is the only show to have lost likes in the past two months. Constantine gained over a million likes, while The Flash earned about 1.9 million likes, over doubling its count.

When it comes to fans in the United States, Agents of S.H.I.E.L.D. and Gotham both lost fans.

For gender, Agents of S.H.I.E.L.D. and Gotham both lost male likes, while Agents of S.H.I.E.L.D., Arrow, Gotham, lost female likes. The Walking Dead now has the highest percentage of female likes while The Flash continues to have the least.

In the coveted 18-49 demographic, The Flash continues to be the best, while Arrow is still the worst.

Check out below for the full stats.

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