So how do you obtain one of these incredibly ordinary and quite common rocks? You send us a First Customer Pin.

To recap, BAD IDEA sends every BAD IDEA Destination Store a First Customer Pin tied to select releases. The first customer to purchase the issue the pin is tied to on the day of release is awarded a First Customer Pin. Every so often, we’ll announce an opportunity – could be an item, an experience, a live event or some such accoutrement – that is avaliable exclusively via the expenditure of First Customer Pins. These opportunities will be limited, avaliable for very short periods of time and exclusively for those BAD IDEA-sters who possess a First Customer Pin. (aren’t you glad you camped outside your store all night now?)

If you choose to procure one of the incredible opportunities you must forfeit your First Customer Pin. The first redemption opportunity was two brand-new BAD IDEA comics – WEREWOLF and RETIREMENT PLAN. At that time, we warned you that we would do everything in our power to make you regret spending your pins on those comics and not waiting for a future even more incredible-er opportunity! But…we never said the very next redemption opportunity would be that incredible thing that would make you regret trading for comics. I suppose, if you didn’t redeem the exclusive comics and held onto your pins you might even kinda regret THAT having done that right about now. Well, enough about tomorrow’s First Customer Pin opportunities, let’s focus on what’s avaliable today.

Today, we’re announcing that the second BAD IDEA First Customer Pin opportunity is:

ONE ALL-NATURAL, PIN-EXCLUSIVE, POSSIBLY BAD IDEA BRANDED ROCK.
Redemption Instructions:
If you have a First Customer Pin, you may redeem one rock (also probably mucho ridicule) from BAD IDEA. To redeem your rock, simply send us your First Customer Pin, a check or money order (made out to Cincinnati Kid LLC) for $9.99 to cover shipping and handling ($29.99 each if you are international) and the following information:

• Full Name
• Full Address (this is where we will send your rock)
• E-mail address
• Phone number

to this address:

Bad Idea
5455 S Fort Apache Rd
Suite 108-154
Las Vegas, NV 89148-6416

All redemptions must be postmarked by or before November 30th. That’s one month.

Please allow up to 6-12 weeks to receive your rock.

Again, checks and money orders need be made payable to “Cincinnati Kid LLC”. Any made in error will be rejected. Sender may or may not be notified of the error prior to the redemption deadline.

Be vigilant when providing your contact details. We will not be chasing redemptees if there are errors or omissions. Make sure to provide your full address including your street address, your apartment, suite, unit, building, floor etc., your city, state, zip and country.

Remember that obtaining your First Customer Pin exclusive rock with your First Customer Pin will mean forfeiting the pin and potentially missing out on all the upcoming First Customer Pin opportunities. Unless, of course, you manage secure new ones!

If you have yet to secure a First Customer Pin, both REFUSE x LAST RESORTS and ODINN’S EYE #1 will release First Customer Pins in conjunction with the comics. Both are in stores December 1st. Good luck.

Lastly, you may be thinking, why? Why are you doing this BAD IDEA? Simple. We’re training you. Training the BAD IDEA faithful to ignore what’s at the end of the rainbow. To enjoy the journey. Don’t worry about what you’re pre-ordering or what you’re redeeming for. Just pre-order. Just redeem. Blindly. Always.