Diamond Comic Distributors, Inc. has announced the May the 4^th launch of Card Culture, a retailer program focused on non-sport, collectible trading cards from leading trading card companies.

The cornerstone of this new program is access to exclusive, licensed content for member stores. Thanks to a partnership with The Topps Company, Inc, Card Culture’s first release will be in conjunction with Star Wars: The Mandalorian Season 2. Member stores will have access to an exclusive, 11-card, limited edition Mandalorian promo set developed by Topps exclusively for Card Culture program members. Card #1 of this exclusive launch set will be available May the 4^th and collectors will be able to complete their set at a later date when subsequent cards are released.

Future releases for member stores will include exclusive content from Garbage Pail Kids and WWE. These releases are anticipated in the second half of 2021. Additional details regarding the program, including how to sign up, is being provided to current Diamond retailers.