McFarlane Toys Launches a New Global Licensing Mission with Tanya J. Visano as Executive Vice President, Global Business Development and Licensing
McFarlane Toys has expanded its licensing program with the addition of Tanya Visano. Visano has over fifteen years of entertainment and licensing expertise, both domestically and internationally. She has held senior sales and licensing positions with global entertainment studios and iconic brands.
Visano’s new role will focus on strategically growing McFarlane Toys’ domestic and international business. Additionally, she will lead the delivery of high-value transfer between partners and be involved in implementing new approaches to sharpen and deepen McFarlane Toys’ analytical capabilities.
Visano will work closely with Licensing Director, Jen Cassidy, to continue its strategic growth of major properties and brands to its licensing portfolio. Cassidy’s cutting-edge trend recognition and unrivaled industry relationships lead to the recent acquisition of powerhouse brands DC Comics, Fortnite, and My Hero Academia. Cassidy will continue to lead the acquisition strategy in collaboration with Visano.