Marvel and GLD Partner for a New Jewelry Line
GLD are partnering up with Marvel for a new line of jewelry based on Marvel’s iconic heroes.
The multi-year licensing agreement provides the GLD design team comprehensive access to a massive catalog of intellectual property from the comic entertainment company, including all the beloved characters brought to life on the big screen. The GLD x MARVEL collection will be an unprecedented opportunity to appeal to a massive, highly engaged global fan base across both brands. The pieces will respect the revered design elements of the iconic cast of characters for Marvel fans, while also appealing to GLD’s unique and fashion-forward signature design style.
Launching in May 2020 with a price point ranging between $79-$99, the GLD x MARVEL collection will include affordable, entry level pieces as well as offering designs in solid gold with precious stones.
GLD will tap their family of customers together with Marvel enthusiasts and put the power of selecting the characters to appear in its upcoming jewelry collections. Fans can vote for their favorite characters including Spider-Man, Iron Man, Thor, the Hulk, Captain America, Black Panther, Captain Marvel, Doctor Strange, Black Widow, Vision, Venom, Loki, Hydra, Gamora, Groot, and Thanos to be dropped in the initial collection.