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Spider-Woman #1 Rules as March 2020’s Sales Remain Constant with the Shut Down Looming

March 2020 was a strange month for comics as the shut down loomed and so much was unknown about the future of comics and businesses shifted due to the oncoming pandemic. Diamond Comic Distributors has released their data for the month which remains near constant from the previous month but a massive dip from the same point in the previous year.

Compared to February 2020, March 2020 was close to flat when it came to comics and graphic novels. Overall the two formats combined for a dip of 0.65% in dollars and 1.35% in units. Toys though saw a decrease of 15% in dollars but up 26.16% in units.

The slight shift from the previous month can be explained in the titles shipped between the two. In March 2020, 784 titles were shipped compared to 819 the previous month. A drop of 35 titles could explain the slight difference.

What’s unknown is the impact of the pandemic at this point in sales. Without sales by week or region, it’s difficult to say how shutdowns, limited storefronts, or the spread of disease caused sales to increase or decrease. With sales relatively flat from the previous month without a major issue, the impact of the pandemic would seem minimal at this point though it’s unknown and likely will remain unknown.

When you look at the initial number March 2020 is looking rough compared to a year ago. But, March 2019 saw the release of Detective Comics #1000 which sold over 500,000 copies. Without an issue to compete it was a certain that the dollars and units would drop. Comics and graphic novels were down 14.9% in dollars and 8.21% in units. Toys were down 6.43% in dollars but up 19.43% in units compared to the same point last year.

Marvel Comics was March’s top publisher with a 40.98% dollar share (-0.87) and a 46.76% unit share (-0.54). DC was second with a 27.34% dollar share (-1.66) and a 27.58% unit share (-2.58). Image Comics was third for the month, followed by IDW Publishing, BOOM! Studios, Dark Horse Comics, and Dynamite Entertainment.

Marvel Comics had seven titles among March’s top ten best-selling comics. DC had three titles in the top ten. Among the premier publishers, Jonathan Hickman and Mike Huddleston’s Decorum #1 was Image Comics’ best-selling book for March at #20, BOOM! Studios’ Mighty Morphin Power Rangers/Teenage Mutant Ninja Turtles #4 ranked #51, IDW Publishing’s Transformers vs. The Terminator #1 ranked #85, Dynamite Entertainment’s Red Sonja: Age of Chaos #3 ranked #92, and Michael Allred’s X-Ray Robot #1 was Dark Horse Comics top book for the month at #131.

Kieron Gillen and Dan Mora’s Once & Future Volume 1: The King Is Undead, a modern fantasy inspired by the Arthurian legend published by BOOM! Studios, was the best-selling graphic novel of March. Also from BOOM! Studios, Something Is Killing the Children Volume 1 ranked #2. Marvel Comics had five titles in the top ten: Al Ewing and Joe Bennett’s The Immortal Hulk Volume 6 ranked #3, followed by The History of the Marvel Universe Treasury Edition at #5, New Mutants Volume 1 at #6, Jason Aaron and Esad Ribic’s King Thor at #7, and Star Wars Volume 13: Rogues and Rebels at #9. DC had two titles in the top ten: Amy Wolfram and Agnes Garbowska’s DC Super Hero Girls: Powerless ranked #4 and Marieke Nijkamp and Manuel Preitano’s The Oracle Code ranked #8. Also in the top ten, Oni Press’ Rick and Morty vs. Dungeons & Dragons II: Painscape ranked #10.

Funko’s POP! Dragon Ball Z: Super Saiyan 2 Vegeta Vinyl Figure, a PREVIEWS Exclusive, was the best-selling toy of March. Also from Funko, the PREVIEWS Exclusive POP! Marvel: Spider-Man Into the Spider-Verse: Casual Miles Morales Vinyl Figure ranked #3. Diamond Select Toys had two products in the top ten: the Marvel Select: Spider-Man Figure, based on Sony’s best-selling Spider-Man PlayStation 4 video game, ranked #4, and the Disney Select Classic Figures ranked #6. Also in the top ten, DC Collectibles’ Batman vs. Harley Quinn Battle Statue (Second Edition) ranked #10.

Paizo Publishing’s Pathfinder: Gamemastery Guide, a sourcebook for the second edition of the Pathfinder role-playing game, was March’s best-selling game product and one of Paizo’s eight products among the month’s top ten. Dynamite Entertainment’s Elvira, Mistress of the Dark’s Spectral Switchboard, a Ouija board-style game starring the horror icon, ranked #6 for the month.

TOP COMIC BOOK PUBLISHERS

PUBLISHERDOLLARSHAREUNITSHARE
MARVEL COMICS40.98%46.76%
DC COMICS27.34%27.58%
IMAGE COMICS6.40%6.17%
IDW PUBLISHING4.51%3.87%
BOOM! STUDIOS3.25%3.21%
DARK HORSE COMICS2.97%1.94%
DYNAMITE ENTERTAINMENT2.38%2.05%
VIZ MEDIA1.61%0.59%
ONI PRESS0.80%0.60%
VALIANT ENTERTAINMENT0.67%0.75%
OTHER NON-TOP 109.11%6.47%

 COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
MARCH 2020 VS. FEBRUARY 2020
COMICS-1.54%-0.21%
GRAPHIC NOVELS1.76%-15.12%
TOTAL COMICS/GN-0.65%-1.35%
TOYS-15.00%26.16%
MARCH 2020 VS. MARCH 2019
COMICS-15.59%-6.56%
GRAPHIC NOVELS-13.05%-26.54%
TOTAL COMICS/GN-14.90%-8.21%
TOYS-6.43%19.43%
YEAR-TO-DATE 2020 VS. YEAR-TO-DATE 2019
COMICS-5.51%-4.48%
GRAPHIC NOVELS-1.51%-5.43%
TOTAL COMICS/GN-4.39%-4.55%
TOYS-0.02%-6.56%
FIRST QUARTER 2020 VS. FOURTH QUARTER 2019
COMICS-15.59%-6.56%
GRAPHIC NOVELS-13.05%-26.54%
TOTAL COMICS/GN-14.90%-8.21%
TOYS-6.43%19.43%


NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTALSHIPPED
MARVEL COMICS99380137
DC COMICS83240107
IDW PUBLISHING3616052
IMAGE COMICS3911050
DARK HORSE COMICS1925044
BOOM! STUDIOS229031
DYNAMITE211022
ONI PRESS INC.65011
VIZ MEDIA LLC010010
VALIANT ENTERTAINMENT LLC6208
OTHER NON-TOP 1014015616312
TOTAL47129716784

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1SPIDER-WOMAN #1$4.99JAN200803-MMARVEL COMICS
2THE FLASH #750$7.99DEC190400-MDC COMICS
3THOR #4$3.99JAN200930-MMARVEL COMICS
4X-MEN #8$3.99JAN200843-MMARVEL COMICS
5WOLVERINE #2$3.99JAN200832-MMARVEL COMICS
6STRANGE ACADEMY #1$4.99JAN200795-MMARVEL COMICS
7BATMAN #90$3.99JAN200509-MDC COMICS
8X-MEN #9$3.99JAN200845-MMARVEL COMICS
9THE IMMORTAL HULK #33$5.99JAN200899-MMARVEL COMICS
10BATMAN #91$3.99JAN200511DC COMICS

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1SPIDER-WOMAN #1$4.99JAN200803-MMARVEL COMICS
2THE FLASH #750$7.99DEC190400-MDC COMICS
3ROBIN 80TH-ANNIVERSARY 100-PAGE SUPER SPECTACULAR #1$9.99JAN200496-MDC COMICS
4THE IMMORTAL HULK #33$5.99JAN200899-MMARVEL COMICS
5STRANGE ACADEMY #1$4.99JAN200795-MMARVEL COMICS
6STRANGE ADVENTURES #1 [*]$4.99JAN200506-MDC COMICS
7X-MEN #8$3.99JAN200843-MMARVEL COMICS
8WOLVERINE #2$3.99JAN200832-MMARVEL COMICS
9HELLIONS #1$4.99JAN200820-MMARVEL COMICS
10X-MEN #9$3.99JAN200845-MMARVEL COMICS

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1ONCE & FUTURE VOL. 1: THE KING IS UNDEAD TP$16.99DEC191235BOOM! STUDIOS
2SOMETHING IS KILLING CHILDREN VOL. 1 TP$14.99DEC191236BOOM! STUDIOS
3THE IMMORTAL HULK VOL. 6 TP$15.99DEC190988MARVEL COMICS
4DC SUPER HERO GIRLS: POWERLESS TP$9.99NOV190498DC COMICS
5HISTORY OF THE MARVEL UNIVERSE
TREASURY EDITION TP
$29.99NOV190960-MMARVEL COMICS
6NEW MUTANTS BY HICKMAN VOL. 1 TP$15.99FEB201054MARVEL COMICS
7KING THOR TP$15.99DEC190986MARVEL COMICS
8THE ORACLE CODE TP$16.99NOV190499DC COMICS
9STAR WARS VOL. 13: ROGUES AND REBELS TP$17.99DEC190989MARVEL COMICS
10RICK AND MORTY VS. DUNGEONS & DRAGONS II: PAINSCAPE TP$19.99NOV191821ONI PRESS

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1X-MEN: CHILDREN OF ATOM HC BOX SET$500.00SEP190974MARVEL COMICS
2UNCANNY X-FORCE BY REMENDER OMNIBUS HC$100.00SEP190971MARVEL COMICS
3WONDER WOMAN: THE GOLDEN AGE OMNIBUS VOLUME 4 HC$150.00MAR190609DC COMICS
4HISTORY OF THE MARVEL UNIVERSE
TREASURY EDITION TP
$29.99NOV190960-MMARVEL COMICS
5BATMAN: WHITE KNIGHT DELUXE EDITION HC$49.99NOV190529DC COMICS
6ONCE & FUTURE VOL. 1: THE KING IS UNDEAD TP$16.99DEC191235BOOM! STUDIOS
7MARVEL MASTERWORKS: DAZZLER VOL. 1 HC$75.00SEP190975-MMARVEL COMICS
8POWER PACK CLASSIC OMNIBUS VOL. 1 HC$125.00SEP190972-MMARVEL COMICS
9THE WICKED & THE DIVINE VOLUME 4 HC (MR)$64.99OCT190161IMAGE COMICS
10SOMETHING IS KILLING CHILDREN VOL. 1 TP$14.99DEC191236BOOM! STUDIOS

TOP 10 TOYS BY DOLLARS INVOICED

RANKDESCRIPTIONITEM CODEVENDOR
1POP! DRAGON BALL Z: SUPER SAIYAN 2 VEGETA FIGUREJAN199073FUNKO
2PERSONA 5: FUTABA SAKURA FIGMAMAR198472GOOD SMILE COMPANY
3POP! MARVEL: SPIDER-MAN INTO THE SPIDER-VERSE: CASUAL MILES MORALES VINYL FIGUREJAN199071FUNKO
4MARVEL SELECT: SPIDER-MAN (PS4 VIDEO GAME) FIGUREAUG192734DIAMOND SELECT TOYS
5IRON GIANT DIECAST 1/12-SCALE ACTION FIGUREJAN1883131000 TOYS INC.
6DISNEY SELECT CLASSIC FIGURESAUG192721DIAMOND SELECT TOYS
7IRON GIANT (BATTLE MODE) DIECAST 1/12-SCALE FIGUREJUN1990521000 TOYS INC.
8OVERWATCH: PHARAH FIGMANOV188215GOOD SMILE COMPANY
9TRANSFORMERS GENERATIONS: GHOSTBUSTERS ECTOTRON FIGURESEP198051HASBRO TOY GROUP
10BATMAN VS. HARLEY QUINN BATTLE STATUE (SECOND EDITION)AUG190702DC COLLECTIBLES

TOP 10 GAMES BY DOLLARS INVOICED

RANKDESCRIPTIONITEM CODEVENDOR
1PATHFINDER GAMEMASTERY GUIDE HC (P2)NOV192998PAIZO PUBLISHING
2PATHFINDER: LOST OMENS: GODS & MAGIC HC (P2)NOV193000PAIZO PUBLISHING
3PATHFINDER GAMEMASTERY GUIDE SPECIAL EDITION HC (P2)NOV192999PAIZO PUBLISHING
4PATHFINDER CORE RULEBOOK HC (P2)MAY193227PAIZO PUBLISHING
5STARFINDER RPG CORE RULEBOOK HCJUN173371PAIZO PUBLISHING
6ELVIRA: MISTRESS OF DARK SPECTRAL SWITCHBOARDJUN191229DYNAMITE ENTERTAINMENT
7TOME OF BEASTS POCKET EDITIONAPR198095PAIZO PUBLISHING
8PATHFINDER ADVENTURE PATH: THE EXTINCTION CURSE VOLUME 1 (P2)NOV193001PAIZO PUBLISHING
9CREATURE CODEX HCJUL183073PAIZO PUBLISHING
10WIZARDS & SPELLS: A YOUNG ADVENTURER’S GUIDE HCJAN201997TEN SPEED PRESS
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