It’s Toy Fair Everywhere as The Toy Association Announces a Virtual Toy Market this Summer
The Toy Association has unveiled plans for Toy Fair Everywhere, a new series of virtual market weeks to help toy businesses connect with their customers, suppliers, and the global play community during these uncertain times when in-person meetings and events may not be possible.
Toy Fair Everywhere leverages the Association’s state-of-the-art technology platform and partners like Balluun, which had been unutilized, to swiftly respond to seller and buyer needs.
The event will take place over three weeks and the goal is to help meet some of the needs of the toy community. It’s not a replacement to the Toy Fairs in New York and Dallas but as a supplement.
Beginning July 13 through 19, The Toy Association will roll out the first of three virtual seven-day market weeks for 2020, connecting toy manufacturers to the global audience of toy buyers, media, and other key stakeholders ahead of the critical fourth-quarter selling season. Two additional Toy Fair Everywhere market weeks are planned for August 17 to 23 and September 14 to 20.
Just as if walking a show floor, virtual market week attendees will be able to explore a calendar of daily events, browse exhibitors by category, and book appointments for virtual demos and chats. Further replicating the in-person Toy Fair experiences online, Toy Fair Everywhere will also feature relevant and timely educational sessions and other engaging special events, both live and pre-recorded, that highlight the resiliency, drive, and passion of the global toy community.