DC Gains Ground as Marvel Holds Steady in October

October helped bring about a better rebound for a year that has been mixed for the comic industry while toys continue growth. Marvel was the best selling publisher for the month holding relatively steady from the previous month while DC gained ground according to Diamond Comic Distributors.

Across the board, the industry saw big gains from the previous month. Comics, graphic novels and toys all saw increased sales and units compared to the previous month. Comics was up 22.22% in dollars and 16.49% in units and graphic novels increased 12.88% in dollars and 15.87% in units. The two combined saw an increase of 19.82% in dollars and 16.45% in units. Toys continue a banner year increase 24.94% in dollars and 51.89% in units compared to the previous month.

Comics saw gains compared to the same time last year. They increased by 21.05% in dollars and 9.95% in units. Graphic novels dipped a bit compared to the same time last year but overall, comics and graphic novels increased 14.09% in dollars and 8.68% in units. Toys also saw gains in both dollars and units.

Year to date, comics have gained ground increasing 4.19% in dollars compared to last year while units are down 1.81%. Graphic novels have improved by struggled down 4.16% in dollars and down 9.71% in units. Overall, comics and graphic novels are up 1.81% in dollars and down 2.4% in units. Toys have driven the sector up 21.81% in dollars and 22.21% in units.

Marvel Comics was October’s top publisher, leading in both dollar share, 39.51% (+0.70) and unit share, 45.20% (-0.31). DC placed second for the month with a 31.67% dollar share (+3.87) and a 32.02% unit share (+1.87). In third was Image Comics with a 7.59% dollar share (-3.42) and a 7.18% unit share (-1.14), followed by IDW Publishing, Dark Horse Comics, BOOM! Studios, and Dynamite Entertainment.

In total, Marvel Comics had eight comics in October’s top ten including the top-selling comic of the month, X-Men #1. Image Comics’ Spawn #301 ranked #2. DC’s The Joker: Year of the Villain #1 ranked #5.

Among the premier publishers, Dynamite Entertainment’s top book Vengeance of Vampirella #1 ranked #50, BOOM! Studios’ Something Is Killing the Children #2 ranked #96, IDW Publishing’s Teenage Mutant Ninja Turtles #99 ranked #101, and Dark Horse Comics’ Black Hammer/Justice League #4 ranked #151.

DC’s Doomsday Clock Part 1, collecting the first half of Geoff Johns and Gary Frank’s sequel to Watchmen, was October’s best-selling graphic novel and one of the two DC titles in the top ten. Image Comics had three titles in the top ten, with Kieron Gillen and Jamie McKelvie’s The Wicked + The Divine Volume 9 as their top book at #2. Marvel Comics had two titles in the top ten, led by Chip Zdarsky and Mark Bagley’s Spider-Man: Life Story at #3. Also in the top ten, Dark Horse Comics’ Critical Role Volume 1: Vox Machina Origins ranked #8.

UDON Entertainment’s Shigenori Soejima & P-Studio Art Unit Art Works, an art book featuring work from the artists behind Persona 5, was October’s best-selling book.

Funko’s POP! Marvel: Spider-Man: Into the Spider-Verse: Casual Miles Morales Vinyl Figure, a PREVIEWS Exclusive figure based on the award-winning animated film, was October’s best-selling toy product. Also in the top ten from Funko was the PREVIEWS Exclusive POP! DC Heroes: The Red Death Vinyl Figure at #2. Diamond Select Toys had three products in the top ten: the Marvel Select: Unleashed Hulk Action Figure at #6, the Marvel Milestones: Thor Ragnarök: Gladiator Hulk Statue at #8, and the Marvel Select: Carnage Action Figure at #10.

Paizo Publishing’s Pathfinder: Lost Dimensions Character Guide, a source book for Pathfinder Second Edtion, was the best-selling game product of October and one of the five Paizo products among the top ten.

TOP COMIC BOOK PUBLISHERS

PUBLISHERDOLLARSHAREUNITSHARE
MARVEL COMICS39.51%45.20%
DC31.67%32.02%
IMAGE COMICS7.59%7.18%
IDW PUBLISHING3.42%3.16%
DARK HORSE COMICS2.93%2.11%
BOOM! STUDIOS2.32%2.21%
DYNAMITE ENTERTAINMENT2.21%1.67%
VIZ MEDIA1.33%0.51%
ONI PRESS0.56%0.33%
TITAN COMICS0.48%0.42%
OTHER NON-TOP 107.98%5.19%

 COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
AUGUST 2019 VS. JULY 2019
COMICS22.22%16.49%
GRAPHIC NOVELS12.88%15.87%
TOTAL COMICS/GN19.82%16.45%
TOYS24.94%51.89%
AUGUST 2019 VS. AUGUST 2018
COMICS21.05%9.95%
GRAPHIC NOVELS-3.32%-7.10%
TOTAL COMICS/GN14.09%8.68%
TOYS15.44%1.80%
YEAR TO DATE 2019 VS. YEAR TO DATE 2018
COMICS4.19%-1.81%
GRAPHIC NOVELS-4.16%-9.71%
TOTAL COMICS/GN1.81%-2.40%
TOYS21.81%22.21%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTALSHIPPED
MARVEL COMICS110500160
DC COMICS107301138
IMAGE COMICS5012062
IDW PUBLISHING3916055
DARK HORSE COMICS2621047
BOOM! STUDIOS1815033
DYNAMITE159024
VIZ MEDIA LLC022022
ONI PRESS INC.39012
TITAN COMICS64212
OTHER NON-TOP 1014722930406
TOTAL52141733971

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1X-MEN #1$4.99AUG190845-MMAR
2SPAWN #301$4.99JUL190084-MIMA
3POWERS OF X #6$5.99AUG190879-MMAR
4HOUSE OF X #6$4.99AUG190870-MMAR
5THE JOKER: YEAR OF THE VILLAIN #1$4.99AUG190440DC
6AMAZING MARY JANE #1$3.99AUG190933-MMAR
7ABSOLUTE CARNAGE #4$4.99AUG190902-MMAR
8GHOST RIDER #1$4.99AUG190978-MMAR
9IMMORTAL HULK #25$5.99AUG191030-MMAR
10MARAUDERS #1$4.99AUG190863-MMAR

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1X-MEN #1$4.99AUG190845-MMAR
2SPAWN #301$4.99JUL190084-MIMA
3POWERS OF X #6$5.99AUG190879-MMAR
4THE JOKER: YEAR OF THE VILLAIN #1$4.99AUG190440DC
5HOUSE OF X #6$4.99AUG190870-MMAR
6THE JOKER/HARLEY: CRIMINAL SANITY #1 [*]$5.99AUG190443-MDC
7HARLEEN #2 (MR)$7.99AUG190524-MDC
8IMMORTAL HULK #25$5.99AUG191030-MMAR
9ABSOLUTE CARNAGE #4$4.99AUG190902-MMAR
10AMAZING MARY JANE #1$3.99AUG190933-MMAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1DOOMSDAY CLOCK PART 1 HC$24.99JUL190638DC
2THE WICKED & THE DIVINE VOL. 9 TP$17.99JUN190046IMA
3SPIDER-MAN: LIFE STORY TP$24.99JUL191106MAR
4THANOS: THE INFINITY ENDING HC$24.99JUN191038MAR
5ASCENDER VOLUME 1 TP (MR)$9.99AUG190065IMA
6DC SUPER HERO GIRLS AT METROPOLIS HIGH TP$9.99JUL190526DC
7THE WALKING DEAD COMPENDIUM VOL. 4 TP$59.99JUL190111IMA
8CRITICAL ROLE VOL. 1: VOX MACHINA ORIGINS TP$19.99JUN190303DAR
9MY HERO ACADEMIA VOLUME 1 GN$9.99AUG192431VIZ
10GIDEON FALLS VOL. 3: STATIONS OF THE CROSS TP$16.99AUG190124IMA

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1THE WALKING DEAD COMPENDIUM VOL. 4 TP$59.99JUL190111IMA
2DOOMSDAY CLOCK PART 1 HC$24.99JUL190638DC
3JOHN BYRN’ES MARVEL CLASSICS ARTIFACT EDITION HC$75.00JUL190826IDW
4NAMOR SUB-MARINER BY BYRNE AND JAE LEE OMNIBUS HC$125.00APR190937-MMAR
5SPIDER-MAN: LIFE STORY TP$24.99JUL191106MAR
6THANOS: THE INFINITY ENDING HC$24.99JUN191038MAR
7BATMAN BY SNYDER & CAPULLO OMNIBUS VOL. 1 HC$125.00APR190526DC
8THE IMMORTAL HULK VOL. 1 HC$34.99APR190949MAR
9THE BOYS OMNIBUS VOLUME 1 TP (MR)$29.99DEC181256-MDE
10MARVEL MASTERWORKS: GHOST RIDER VOLUME 1 HC$75.00APR190942-MMAR

TOP 10 BOOKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1SHIGENORI SOEJIMA & P-STUDIO ART UNIT ART WORKS 2 TP$39.99AUG192423UDO
2SHIGENORI SOEJIMA ART WORKS TP$39.99AUG192422UDO
3DARKSTALKERS OFFICIAL COMPLETE WORKS HC$44.99AUG192425UDO
4DRAGON’S CROWN OFFICIAL ARTWORKS HC$49.99JUL192399UDO
5OVERLORD VOLUME 11 HC$20.00JUL192435YEN
6NO GAME NO LIFE VOLUME 9 SC$14.00MAY192173YEN
7DOCTOR WHO: TALES OF TERROR SC$11.99APR198763BBC
8FRANK CHO: BALLPOINT BEAUTIES HC (MR)$29.95MAY191709FLE
9BLOODBORNE OFFICIAL ARTWORKS SC$44.99MAR172148UDO
10HARRY POTTER POP UP BOOK: GUIDE TO HOGWARTS$75.00AUG182035INS

TOP 10 TOYS BY DOLLARS INVOICED

RANKDESCRIPTIONITEM CODEVENDOR
1POP! MARVEL: SPIDER-MAN INTO THE SPIDER-VERSE: CASUAL MILES MORALES VINYL FIGUREJAN199071FUN
2POP! DC HEROES: THE RED DEATH VINYL FIGUREJUN192566FUN
3OVERWATCH: D.VA FIGMAJUL188939GOO
4POP! DC HEROES: BATWOMAN VINYL FIGUREJAN199072FUN
5MASTERS OF THE UNIVERSE: FAKER 1/6-SCALE COLLECTIBLE FIGURENOV188738MON
6MARVEL SELECT: UNLEASHED HULK ACTION FIGUREAUG118205DST
7ONE-12 COLLECTIVE: MARVEL: CYCLOPS ACTION FIGUREJUL188503MEZ
8MARVEL MILESTONES: THOR RAGNAROK: GLADIATOR HULK STATUEMAY182309DST
9MARVEL: DOMINO BISHOUJO STATUEJAN199191KOT
10MARVEL SELECT: CARNAGE ACTION FIGURENOV142179DST

TOP 10 GAMES BY DOLLARS INVOICED

RANKDESCRIPTIONITEM CODEVENDOR
1PATHFINDER: LOST OMENS CHARACTER GUIDE HC (P2)AUG193363PAI
2MY HERO ACADEMIA CARD GAMEJUL183082S7
3CRITICAL ROLE: TAL’DOREI CAMPAIGN SETTING HCJUN173357GRE
4MUTANTS & MASTERMINDS RPG GAME: MASTERS GUIDE REVISED EDITION HCMAR198040GRE
5PATHFINDER CORE RULEBOOK HC (P2)MAY193227PAI
6TOME OF BEASTS HCJUN168476PAI
7POP! FUNKOVERSE STRATEGY GAME: DC COMICS 100 BASE SETJUN198702FUN
8POP! FUNKOVERSE STRATEGY GAME: HARRY POTTER 100 BASE SETJUN198705FUN
9PATHFINDER RPG: BESTIARY 6 POCKET EDITIONJUL193268PAI
10PATHFINDER RPG: VILLAIN CODEX POCKET EDITIONJUL193269PAI

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