Marvel Cracks 50% Unit Share While Sales and Dollars Tumble in April

April was a rough month for the comic industry as Marvel found success with the War of the Realms and Symbiote Spider-Man in April according to information provided by Diamond Comic Distributors.

Compared to March, comic and graphic novel dollars were down double digits though comic unit sales did increase. Overall, comics and graphic novels were down 13.26% in dollas and 2.22% in units compared to March 2019.

Compared to April 2018, comics and graphic novels were down as well with graphic novels tumbling 25.37% in dollars and 31.39% in units. Toys were up 15.41% in dollars and 18.74% in units compared to a year ago.

Year to date, things are mixed with comics up 1.83% in dollars and down 5.35% in units. Graphic novels are down 3.18% in dollars and 6.11% in units. The two combined are up 0.41% in dollars and down 5.40% in units. Toys are up 19.14% in dollars and 27.48% in units.

Marvel Comics was April’s top publisher with a dollar share of 45.50% (+11.04) and a unit share of 50.70% (+9.76). DC Comics placed second with a 24.73% dollar (-11.47) share and a 25.89% unit share (-8.11). In third was Image Comics with a 7.93% dollar share (-1.7) and a 7.60% unit share (1.76). IDW Publishing ranked fourth with a 3.26% dollar share (+0.07) and 2.76% unit share (-0.43), followed by Dark Horse Comics with a 2.89% dollar share (-0.37) and a 1.92% unit share (-0.53), then BOOM! Studios with a 2.46% dollar share (+0.27) and a 2.75% unit share (+0.62), and Dynamite Entertainment with a 1.71% dollar share (+0.47) and a 1.53% unit share (+0.45).

Marvel Comics had six of the month’s top ten best-selling comic books. DC Comics had four titles in the top ten. Among the premier publishers, Image Comics’ The Walking Dead #190 ranked #31, BOOM! Studios’ Buffy the Vampire Slayer #4 ranked #78, IDW Publishing’s Marvel Action: Black Panther #1 ranked #115, Dynamite Entertainment’s Red Sonja #3 ranked #136, and Dark Horse Comics’ Neil Gaiman’s American Gods: The Moment of the Storm #1 ranked #150.

Mark Millar and Olivier Coipel’s The Magic Order Volume 1 from Image Comics was the best-selling graphic novel of April. Also in the top ten from Image Comics was Gideon Falls Volume 2: Original Sins at #3 andUnnatural Volume 2 at #9. Marvel Comics had three titles in the top ten: Venom by Donny Cates Volume 2 at #2, Star Wars Volume 10: Escape at #6, and Jessica Jones: Purple Daughter at #10. Dark Horse Comics had two titles in the top ten, Gerard Way and Gabriel Bá’s The Umbrella Academy Volume 1: The Apocalypse Suite at #4 and The Umbrella Academy Volume 2: Dallas at #8, thanks to the new Umbrella Academy television series on Netflix. DC Comics also had two titles in the top ten: Catwoman Volume 1: Copycats at #5 and Batman: Detective Comics Volume 9: Deface the Face at #7.

No Game No Life Volume 8, a light novel from Yen Press, was April’s best-selling book. Graphix’s Share Your Smile: Raina’s Guide to Telling Your Own Story, a how-to book on writing and drawing from best-selling graphic novelist Raina Telgemeier, ranked #2. Marvel Comics’ The Road to Avengers: Endgame — The Art of the Cinematic Universe ranked #7. Dark Horse Comics’ Hellboy: The Art of the Motion Picture ranked #9.

Based on Blizzard Entertainment’s best-selling video game, the Overwatch: Torbjörn “Classic Skin” Nendoroid was the best-selling toy of April. Funko’s POP! DC Heroes: John Constantine Vinyl Figure, a PREVIEWS exclusive figure of the hard-boiled mage released for Free Comic Book Day, ranked #2 for the month. DC Collectibles had three products in the top ten: the Batman Black & White: White Knight Batman Statue by Sean Murphy ranked #3, the DC Bombshells: Batwoman “Away Uniform” Statue ranked #8, and the DC Designer Series: Green Lantern by Ivan Reis Statue ranked #10. Diamond Select Toys also had three products in the top ten: theMarvel Gallery: Symbiote Spider-Man Statue, a PREVIEWS exclusive statue released for Free Comic Book Day, ranked #4; the Aliens Colonial marines: Armored Personnel Carrier 1/18-Scale Vehicle ranked #4; and the John Wick 2 Gallery PVC Figure ranked #9.

Hasbro’s Dungeons & Dragons: Stranger Things Edition, a version of the classic tabletop role-playing game inspired by the events of the hit Netflix series Stranger Things, was the best-selling game product of April.

TOP COMIC BOOK PUBLISHERS

PUBLISHERDOLLARSHAREUNITSHARE
MARVEL COMICS45.50%50.70%
DC COMICS25.73%25.89%
IMAGE COMICS7.93%7.60%
IDW PUBLISHING3.26%2.76%
DARK HORSE COMICS2.89%1.92%
BOOM! STUDIOS2.46%2.75%
DYNAMITE ENTERTAINMENT1.71%1.53%
VIZ MEDIA1.07%0.40%
VALIANT ENTERTAINMENT0.76%0.91%
AFTERSHOCK COMICS0.70%0.71%
OTHER NON-TOP 107.99%4.83%

 COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
APRIL 2019 VS. MARCH 2019
COMICS-11.12%0.07%
GRAPHIC NOVELS-19.02%-27.69%
TOTAL COMICS/GN-13.26%-2.22%
TOYS-11.38%-8.24%
APRIL 2019 VS. APRIL 2018
COMICS-14.67%-13.92%
GRAPHIC NOVELS-25.37%-31.39%
TOTAL COMICS/GN-17.65%-15.24%
TOYS15.41%18.74%
YEAR TO DATE 2019 VS. YEAR TO DATE 2018
COMICS1.83%-5.35%
GRAPHIC NOVELS-3.18%-6.11%
TOTAL COMICS/GN0.41%-5.40%
TOYS19.14%27.48%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTALSHIPPED
MARVEL COMICS106370143
DC COMICS5232185
IMAGE COMICS4713060
IDW PUBLISHING329041
BOOM! STUDIOS2011031
DARK HORSE COMICS197026
YEN PRESS024024
DYNAMITE164020
AFTERSHOCK COMICS114015
VALIANT ENTERTAINMENT LLC91010
OTHER10113318252
TOTAL41327519707

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1WAR OF THE REALMS #1$5.99JAN190870-MMAR
2SYMBIOTE SPIDER-MAN #1$4.99FEB190822-MMAR
3THE BATMAN WHO LAUGHS #4$4.99FEB190484-MDC
4THE IMMORTAL HULK #16$3.99FEB190849-MMAR
5BATMAN #69$3.99FEB190480-MDC
6BATMAN #68$3.99FEB190478-MDC
7THANOS #1$4.99FEB190810-MMAR
8HEROES IN CRISIS #8$3.99FEB190462-MDC
9WEB OF VENOM: CULT OF CARNAGE #1$4.99FEB190858-MMAR
10AMAZING SPIDER-MAN #20$3.99FEB190837-MMAR

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1WAR OF THE REALMS #1$5.99JAN190870-MMAR
2SYMBIOTE SPIDER-MAN #1$4.99FEB190822-MMAR
3THE BATMAN WHO LAUGHS #4$4.99FEB190484-MDC
4DETECTIVE COMICS #1000$9.99JAN190542-MDC
5WEB OF VENOM: CULT OF CARNAGE #1$4.99FEB190858-MMAR
6THANOS #1$4.99FEB190810-MMAR
7THE IMMORTAL HULK #16$3.99FEB190849-MMAR
8BATMAN #69$3.99FEB190480-MDC
9BATMAN #68$3.99FEB190478-MDC
10WAR OF THE REALMS #2$4.99FEB190759-MMAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1THE MAGIC ORDER VOLUME 1 TP (MR)$19.99FEB190095-MIMA
2VENOM BY DONNY CATES VOLUME 2 TP$17.99JAN191101MAR
3GIDEON FALLS VOLUME 2: ORIGINAL SINS TP (MR)$16.99FEB190077IMA
4THE UMBRELLA ACADEMY VOL. 1: APOCALYPSE SUITE TP$17.99SEP108136DAR
5CATWOMAN VOLUME 1: COPYCATS TP$16.99JAN190665DC
6STAR WARS VOLUME 10: ESCAPE TP$17.99JAN191095MAR
7BATMAN: DETECTIVE COMICS VOL. 9: DEFACE THE FACE TP$16.99JAN190661DC
8THE UMBRELLA ACADEMY VOL. 2: DALLAS TP$17.99DEC098005DAR
9UNNATURAL VOLUME 2 TP (MR)$16.99FEB190120IMA
10JESSICA JONES: PURPLE DAUGHTER TP$19.99JAN191027MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1INFINITY WAR OMNIBUS HC$125.00OCT181002MAR
2THE DEATH & RETURN OF SUPERMAN OMNIBUS HC$150.00SEP180566DC
3THE MAGIC ORDER VOLUME 1 TP (MR)$19.99FEB190095-MIMA
4INFINITY BY STARLIN & HICKMAN OMNIBUS HC$125.00OCT181005MAR
5AVENGERS: EARTH’S MIGHTIEST BOX SET SLIPCASE$500.00OCT181006MAR
6MARVEL MASTERWORKS: AVENGERS VOL. 19 HC$75.00OCT181009-MMAR
7VENOM BY DONNY CATES VOLUME 2 TP$17.99JAN191101MAR
8PAPER GIRLS DELUXE EDITION VOLUME 2 HC$34.99NOV180079IMA
9GIDEON FALLS VOLUME 2: ORIGINAL SINS TP (MR)$16.99FEB190077IMA
10BATMAN/SUPERMAN SILVER AGE OMNIBUS VOL. 2 HC$99.99SEP180539DC

TOP 10 BOOKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1NO GAME NO LIFE VOLUME 8 LIGHT NOVEL SC$14.00DEC182289YEN
2SHARE YOUR SMILE: RAINA’S GUIDE TO TELLING YOUR OWN STORY HC$12.99FEB191785SCH
3BLOODBORNE OFFICIAL ARTWORKS SC$44.99MAR172148UDO
4THE SHADOW DOUBLE NOVEL VOLUME 140 SC$14.95JAN192066SAN
5MARVEL ENCYCLOPEDIA HC (NEW EDITION)$40.00JAN191813DK
6SAMURAI PIZZA CATS OFFICIAL FAN BOOK SC$39.99NOV182128UDO
7THE ROAD TO MARVEL’SS AVENGERS: ENDGAME: THE ART OF THE CINEMATIC UNIV HC SLIPCASE$50.00JAN191086MAR
8FAMILY TRAITS HC$29.99DEC182218UDO
9HELLBOY: THE ART OF THE MOTION PICTURE HC$39.99JAN190452DAR
10FLCL ARCHIVES TP$39.99DEC182217UDO

TOP 10 TOYS BY DOLLARS INVOICED

RANKDESCRIPTIONITEM CODEVENDOR
1OVERWATCH: TORBJRN NENDOROIDSEP188531GOO
2POP! DC HEROES: JOHN CONSTANTINE FCBD 2019 VINYL FIGURENOV180015FUN
3BATMAN BLACK & WHITE: WHITE KNIGHT STATUE BY SEAN MURPHYSEP180641DC
4MARVEL GALLERY: SYMBIOTE SPIDER-MAN FCBD 2019 PVC STATUEAUG188000DST
5ALIENS COLONIAL MARINES: ARMORED PERSONNEL CARRIER 1/18-SCALE VEHICLEAPR182281DST
6HELLRAISER 3: HELL ON EARTH: PINHEAD BISHOUJO STATUEJUL189121KOT
7SPIDER-MAN LEGENDS 6-INCH ACTION FIGURESNOV188096HAS
8DC COMICS BOMBSHELLS: BATWOMAN “AWAY UNIFORM” STATUESEP180642DC
9JOHN WICK 2 GALLERY PVC FIGUREJUN182313DST
10DC DESIGNER SERIES: GREEN LANTERN BY IVAN REIS STATUESEP180631DC

TOP 10 GAMES BY DOLLARS INVOICED

RANKDESCRIPTIONITEM CODEVENDOR
1DUNGEONS & DRAGONS: STRANGER THINGS EDITIONJAN198565HAS
2DC HEROCLIX REBIRTH BOOSTER BRICKNOV182895NEC
3MY HERO ACADEMIA CARD GAMEJUL183082SHI
4STARFINDER RPG: CORE RULEBOOK HCJUN173371PAI
5PATHFINDER PAWNS: BESTIARY BOXFEB168541PAI
6PATHFINDER RPG: CORE RULEBOOKJUN091729PAI
7STARFINDER ADVENTURE PATH: DAWN OF FLAME PART 2JAN193202PAI
8CREATURE CODEX HCJUL183073PAI
9CRITICAL ROLE: TAL’DOREI CAMPAIGN SETTING HCJUN173357GRE
10STARFINDER RPG: CRITICAL FUMBLE DECKJAN193205PAI
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