Marvel Leads as Comics’ Gains in January Stumbles in February

February 2019 was a rough month compared to January 2019 according to Diamond Comic Distributors who released the month’s sales data.

Comics, graphic novels, and toys were all down in February 2019 compared to January 2019. All were down double digits in both dollars and units. Compared to February 2018, February 2019 saw gains in toys but was down slightly for comics and graphic novels.

So far, 2019 is still up as far as dollars compared to 2018. Comics are up 4.82% in dollars but down 1.51% in units. Graphic novels are up 5.0% in dollars and down 2.56% in units. Comics and graphic novels are up 4.87% in dollars and down 1.59% in units. Toys are up 27.83% in dollars and also up 39.44% in units.

Marvel Comics was February’s top publisher, leading in dollar share with 40.20% (+0.96) and unit share with 44.48% (+3.19). DC was second, with a dollar share of 28.69% (-1.01) and unit share of 30.64% (-2.75). Image Comics was third, with a 9.49% dollar share (+1.93). and a 9.30% unit share (+1.53). Dark Horse Comics was fourth with a 3.25% dollar share (-0.70) and a 2.58% unit share (-0.39), followed by Dynamite Entertainment with a 2.58% dollar share (+0.45) and a 2.35% unit share (+0.52), then IDW Publishing with a 2.55% dollar share (-1.10) and a 2.20% unit share (-1.12), and BOOM! Studios with a 2.38% dollar share (+0.06) and a 2.26% unit share (+0.03).

DC had five titles in the top ten including the top selling issue with The Batman Who Laughs #3. Marvel Comics also had five titles among the top ten: Donny Cates and Ryan Stegman’s Venom #11 ranked #4. Among the premier publishers, Image Comics’ The Walking Dead #188 ranked #28, BOOM! Studios’ Buffy the Vampire Slayer #2 ranked #71, Dynamite Entertainment’s Red Sonja #1 ranked #98, Dark Horse Comics’ William Gibson’s Alien 3 #4 ranked #133, and IDW Publishing’s Sonic the Hedgehog #13 ranked #144.

Tom King and Mitch Gerads’ critically-acclaimed Mister Miracle from DC was February’s best-selling graphic novel. Marvel Comics had a strong month in February with seven titles among the top ten, led by Christos Gage and Clayton Crain’s Spider-Geddon at #2. Chelsea Cain and Kate Miemczyk’s Man-Eaters Volume 1 from Image Comics also made the top ten, ranked #7.

BBC Books’ Doctor Who: Scratchmen, an original novel by beloved Doctor Who actor Tom Baker based on his 1970s screenplay, was February’s best-selling book.

Based on the character from DC’s Dark Nights: Metal currently starring in his own mini-series, the POP! DC Comics: The Batman Who Laughs Vinyl Figure from Funko, a PREVIEWS exclusive, was the best-selling toy product of February. Diamond Select Toys’ Marvel Gallery: Squirrel Girl PVC Figure ranked #5. DC Collectibles had four products in the top ten, led by the DC Designer Series: Nightwing & Batman by Ryan Sook Statue at #6.

Based on the anime sensation, Shinobi 7’s My Hero Academia: The Card Game was February’s best-selling game product. Paizo Publishing had a strong month with four products in the top ten; the Pathfinder Pawns: Bestiary Box was their top product at #3. IDW Games had two products in the top ten, led by the Sonic the Hedgehog: Crash Course Board Game at #7.

TOP COMIC BOOK PUBLISHERS

PUBLISHERDOLLARSHAREUNITSHARE
MARVEL COMICS40.20%44.48%
DC28.69%30.64%
IMAGE COMICS9.49%9.30%
DARK HORSE COMICS3.25%2.58%
DYNAMITE ENTERTAINMENT2.58%2.35%
IDW PUBLISHING2.55%2.20%
BOOM! STUDIOS2.38%2.26%
VIZ MEDIA1.78%0.67%
ST. MARTINS PRESS0.60%0.16%
ONI PRESS INC.0.56%0.39%
OTHER NON-TOP 107.91%4.96%

 COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
FEBRUARY 2019 VS. JANUARY 2019
COMICS-21.31%-18.10%
GRAPHIC NOVELS-26.09%-25.43%
TOTAL COMICS/GN-22.71%-18.65%
TOYS-19.93%-35.10%
FEBRUARY 2019 VS. FEBRUARY 2018
COMICS-6.06%-8.47%
GRAPHIC NOVELS-3.16%-8.47%
TOTAL COMICS/GN-5.27%-8.47%
TOYS20.34%18.44%
YEAR-TO-DATE 2019 VS. YEAR-TO-DATE 2018
COMICS4.82%-1.51%
GRAPHIC NOVELS5.00%-2.56%
TOTAL COMICS/GN4.87%-1.59%
TOYS27.83%39.44%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTALSHIPPED
MARVEL COMICS86400126
DC5928188
IMAGE COMICS4719066
DARK HORSE COMICS2413037
IDW PUBLISHING2211033
BOOM! STUDIOS2110031
VIZ MEDIA027027
DYNAMITE ENTERTAINMENT201021
SEVEN SEAS ENTERTAINMENT021021
ONI PRESS4307
OTHER NON-TOP 1010613122259
TOTAL38930423716

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1THE BATMAN WHO LAUGHS #3$4.99DEC180539-MDC
2BATMAN #64$3.99DEC180510-MDC
3BATMAN #65$3.99DEC180515-MDC
4VENOM #11$3.99DEC180962-MMAR
5HEROES IN CRISIS #6$3.99DEC180521-MDC
6AMAZING SPIDER-MAN #15$3.99DEC180951-MMAR
7UNCANNY X-MEN #12$3.99DEC180906-MMAR
8THE FLASH #64$3.99DEC180512-MDC
9UNCANNY X-MEN #11$7.99DEC180896-MMAR
10AVENGERS: NO ROAD HOME #1$4.99DEC180831-MMAR

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1THE BATMAN WHO LAUGHS #3$4.99DEC180539-MDC
2UNCANNY X-MEN #11$7.99DEC180896-MMAR
3BATMAN #64$3.99DEC180510-MDC
4BATMAN #65$3.99DEC180515-MDC
5VENOM #11$3.99DEC180962-MMAR
6AMAZING SPIDER-MAN #16$4.99DEC180953-MMAR
7HEROES IN CRISIS #6$3.99DEC180521-MDC
8RETURN OF WOLVERINE #5$4.99NOV180950-MMAR
9AMAZING SPIDER-MAN #15$3.99DEC180951-MMAR
10UNCANNY X-MEN #12$3.99DEC180906-MMAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1MISTER MIRACLE TP (MR)$24.99OCT180598DC
2SPIDER-GEDDON TP$24.99NOV181026MAR
3INFINITY WARS TP$34.99NOV181024MAR
4IMMORTAL HULK VOLUME 2: GREEN DOOR TP$15.99NOV181036MAR
5MY HERO ACADEMIA VOLUME 17 GN$9.99DEC182240VIZ
6DEADPOOL: SECRET AGENT DEADPOOL TP$14.99NOV180967MAR
7MAN-EATERS VOLUME 1 TP$12.99DEC180123IMA
8INFINITY GAUNTLET: DELUXE EDITION TP$34.99AUG181075MAR
9CAPTAIN AMERICA VOL. 1: WINTER IN AMERICA TP$17.99NOV181022MAR
10AMAZING SPIDER-MAN BY NICK SPENCER VOL. 2 TP$15.99NOV181033MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1MISTER MIRACLE TP (MR)$24.99OCT180598DC
2HE MAN & THE MASTERS OF THE UNIVERSE OMNIBUS HC$150.00JUL180761DC
3CAPTAIN MARVEL/MS. MARVEL: A HERO IS BORN OMNIBUS HC$100.00AUG181069-MMAR
4VENOMNIBUS HC VOL 02$125.00AUG181071MAR
5INFINITY WARS TP$34.99NOV181024MAR
6INFINITY GAUNTLET: DELUXE EDITION TP$34.99AUG181075MAR
7SPIDER-GEDDON TP$24.99NOV181026MAR
8STAR WARS BY JASON AARON OMNIBUS HC$125.00SEP180997MAR
9MARVEL MASTERWORKS: LUKE CAGE POWER MAN VOL. 3$75.00AUG181073-MMAR
10WONDER WOMAN BY PHIL JIMINEZ OMNIBUS HC$75.00AUG180663DC

TOP 10 BOOKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1DOCTOR WHO: SCRATCHMAN HC$23.99DEC181681BBC
2ALAN MOORE: WRITING FOR COMICS GN (MR)$5.95STAR18707AVA
3FAST ENOUGH: BESSIE STRINGFIELD’S FIRST RIDE HC$17.99NOV181857LIO
4JIM HENSON’S LABYRINTH: A DISCOVERY ADVENTURE HC$14.99OCT181271BOO
5MARVEL SUPERHERO ADVENTURES: MIGHTY MARVELS SC$4.99DEC181953MAR
6COMICS JOURNAL #303$14.99NOV181771FAN
7WORLD OF READING: THIS IS CAPT MARVEL SC$4.99DEC181955MAR
8GRIMM FAIRY TALES ADULT COLORING BOOK VOLUME 1$12.99OCT151871ZEN
9BLOODBORNE OFFICIAL ARTWORKS SC$44.99MAR172148UDO
10MARVEL: POWERS OF A GIRL HC$16.99DEC181952MAR

TOP 10 TOYS BY DOLLARS INVOICED

RANKDESCRIPTIONITEM CODEVENDOR
1POP! DC HEROES: THE BATMAN WHO LAUGHS VINYL FIGUREJUN188595FUN
2ONE-12 COLLECTIVE: MARVEL: IRON MAN STEALTH ARMOR FIGUREJUN178877MEZ
3OVERWATCH: WIDOWMAKER FIGMAJAN188448GOO
4FINAL FANTASY VII ADVENT CHILDREN PLAY ARTS KAI: CLOUD STRIFE & FENRIR FIGUREMAY188937SQU
5MARVEL GALLERY: SQUIRREL GIRL COMIC PVC FIGUREAUG182582DIA
6DC DESIGNER SERIES: NIGHTWING & BATGIRL BY RYAN SOOK STATUEJUL180809DC
7OVERWATCH: JUNKRAT “CLASSIC SKIN” NENDOROIDMAY189432GOO
8DC ESSENTIALS: NIGHTWING FIGUREAUG180673DC
9DC ESSENTIALS: SHAZAM & BLACK ADAM ACTION FIGURE 2-PACKJUN180604DC
10DC ESSENTIALS: HARLEY QUINN FIGUREAUG180675DC

TOP 10 GAMES BY DOLLARS INVOICED

RANKDESCRIPTIONITEM CODEVENDOR
1MY HERO ACADEMIA CARD GAMEJUL183082SHI
2MARVEL HEROCLIX: EARTH X BOOSTER BRICKJUL188756NEC
3PATHFINDER PAWNS BESTIARY BOXFEB168541PAI
4TOME OF BEASTS HCJUN168476PAI
5WORLD OF LAZARUS: MODERN AGE RPG CAMPAIGN SETTING HCMAR182717GRE
6STARFINDER PAWNS: ALIEN ARCHIVE 2 PAWN BOXDEC183290PAI
7SONIC THE HEDGEHOG: CRASH COURSE BOARDGAMEMAY180772IDW
8INVADER ZIM: DOOMSDAY DICE GAMEAUG180835IDW
9MAGIC THE GATHERING TCG: RAVNICA ALLEGIANCE BOOSTER PACKSAUG183195WIZ
10STARFINDER ADVENTURE PATH: FIRE STARTERS PART 1DEC183289PAI