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Diamond Announces December’s Top Selling Products as 2018 Sees Losses

It’s all about Batman as the character took five of the top ten comics for December as announced by Diamond Comic Distributors.

In total, DC Entertainment had seven titles in the top ten. Marvel Comics had three titles in the top ten. Among the premier publishers, Robert Kirkman’s The Walking Dead #186 was Image Comics‘ top book in December at #18; BOOM! Studios‘ Firefly #2, based on Joss Whedon’s television series, was their best-selling comic at #60; Marvel Action: Avengers #1 was IDW Publishing‘s top book at #86; Dark Horse Comics‘ Hellboy Winter Special 2018 ranked #112; and Dynamite Entertainment’s John Wick #4 was their top book at #145.

December 2018 Dollars Share

Despite having seven of the top ten titles, Marvel was the top publisher in both dollars and units for the month.

Marvel Comics was the top publisher in December, with a 38.57% dollar share (-2.23) and 44.09% unit share (+0.34). DC Entertainment was second, with a 31.51% dollar share (+4.77) and a 30.75% unit share (+1.24). In third was Image Comics at 8.73% in dollars (+0.16) and 9.06% in units (+0.56), followed by IDW Publishing at 4.10% in dollars (+0.48) and 3.55% in units (+0.16), BOOM! Studios with 2.98% in dollars (+0.03) and 2.38% in units (+0.11), Dark Horse Comics with 2.82% in dollars (-0.52) and 2.37% in units (+0.21), and Dynamite Entertainment with 2.11% in dollars (+0.13) and 2.10% in units (+0.01).

December 2018 Unit Share

Compared to the previous month, comics, graphic novels, and toys were down across the board. Toys saw a drop of 58.05% in dollars and 53.99% in units while graphic novels were down over 17% in both dollars and units and comics were down a little over 3.5% in both. Compared to the same month in the previous year, comics were up over 9% in dollars though down slightly in units while graphic novels saw a sharp decline in both dollars and units. Toys too saw a massive drop.

Year to year, comics saw a dollars increase of 2.04% in 2018 compared to 2017 but were down 5.67% in units sold. Less is being sold for more. Graphic novels were down in both dollars and units. Toys too saw a decrease in dollars and units. Overall, comics and graphic novels were down in both dollars and units compared to 2017, 1.08% in dollars and 5.98% in units.

Brian K. Vaughan and Cliff Chiang’s Paper Girls Volume 5 from Image Comics was December’s best-selling graphic novel. DC Entertainment had three titles in the top ten, led by Batman Volume 8: Cold Days at #2. Dark Horse Comics’ Avatar: The Last Airbender: Imbalance Part 1 ranked #3. BOOM! Studios was also in the top ten;Saban’s Power Rangers: Soul Dragon, an original graphic novel, ranked #4. Marvel Comics also had three titles in the top ten; Star Wars Volume 9: Hope Dies was their top charting book for the month at #5.

Inspired by the long-running BBC series, BBC Books’ Doctor Who: TARDIS Type-40 Instruction Manual, a technical manual that explores the Doctor’s time and space vessel, was the best-selling book in December. Gemstone Publishing’s The Overstreet Price Guide to Star Wars Collectibles ranked #7 for the month.

Diamond Select Toys’ Ghostbusters Series 9 Action Figures, featuring characters from the late 1980s animated television series The Real Ghostbusters, was December’s best-selling toy product and one of three products from the manufacturer in the top ten. DC Collectibles had three products among the top ten, as well, led by the DC Artists Alley: The Flash by Uminga Vinyl Figure at #5. Mezco also had three products in the top ten, including the PREVIEWS Exclusive One:12 Collective: Marvel Comics: Dr. Strange (Defenders) Action Figure at #2.

Green Ronin Publishing’s Critical Role: Tal’Dorei Campaign Setting, a sourcebook for the Critical Role role-playing game, was December’s best-selling game product. Paizo had a strong month, with seven products in the top ten, led by the Pathfinder RPG Core Rulebook at #2.

TOP COMIC BOOK PUBLISHERS

PUBLISHERDOLLARSHAREUNITSHARE
MARVEL COMICS38.57%44.09%
DC ENTERTAINMENT31.51%30.75%
IMAGE COMICS8.73%9.06%
IDW PUBLISHING4.10%3.66%
BOOM! STUDIOS2.98%2.38%
DARK HORSE COMICS2.82%2.37%
DYNAMITE ENTERTAINMENT2.11%2.10%
VIZ MEDIA1.03%0.38%
TITAN COMICS0.82%0.59%
VALIANT ENTERTAINMENT LLC0.71%0.78%
OTHER NON-TOP 106.62%3.85%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
DECEMBER 2018 VS. NOVEMBER 2018
COMICS-3.53%-3.58%
GRAPHIC NOVELS-17.46%-17.18%
TOTAL COMICS/GN-7.35%-4.55%
TOYS-58.05%-53.99%
DECEMBER 2018 VS. DECEMBER 2017
COMICS9.29%-0.42%
GRAPHIC NOVELS-26.35%-35.98%
TOTAL COMICS/GN-2.26%-3.72%
TOYS-44.01%-47.06%
YEAR 2018 VS. YEAR 2017
COMICS2.04%-5.67%
GRAPHIC NOVELS-8.22%-9.71%
TOTAL COMICS/GN-1.08%-5.98%
TOYS-6.39%-6.48%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTALSHIPPED
MARVEL COMICS90380128
DC COMICS5237190
IMAGE COMICS5210062
IDW PUBLISHING3210042
BOOM! STUDIOS2416040
DARK HORSE COMICS2111032
VIZ MEDIA LLC023023
TITAN COMICS87217
DYNAMITE131014
VALIANT ENTERTAINMENT LLC5207
OTHER NON-TOP 101011139223
TOTAL39826812678

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1THE BATMAN WHO LAUGHS #1$4.99OCT180464-MDC
2BATMAN: DAMNED #2 (MR)$6.99SEP180424-MDC
3DOOMSDAY CLOCK #8$4.99SEP180426-MDC
4BATMAN #60$3.99OCT180483-MDC
5BATMAN #61$3.99OCT180485-MDC
6AMAZING SPIDER-MAN #11$3.99OCT180921-MMAR
7FANTASTIC FOUR #5$7.99OCT180766-MMAR
8AMAZING SPIDER-MAN #12$3.99OCT180925-MMAR
9BATMAN ANNUAL #3$4.99OCT180487DC
10SHAZAM #1$4.99SEP180436-MDC

TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1THE BATMAN WHO LAUGHS #1$4.99OCT180464-MDC
2BATMAN: DAMNED #2 (MR)$6.99SEP180424-MDC
3DOOMSDAY CLOCK #8$4.99SEP180426-MDC
4FANTASTIC FOUR #5$7.99OCT180766-MMAR
5BATMAN #60$3.99OCT180483-MDC
6BATMAN #61$3.99OCT180485-MDC
7BATMAN ANNUAL #3$4.99OCT180487DC
8SHAZAM #1$4.99SEP180436-MDC
9INFINITY WARS #6$5.99OCT180866-MMAR
10FANTASTIC FOUR WEDDING SPECIAL #1$4.99OCT180778-MMAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1PAPER GIRLS VOLUME 5 TP$14.99OCT180099IMA
2BATMAN VOLUME 8: COLD DAYS TP$16.99SEP180545DC
3AVATAR: THE LAST AIRBENDER: IMBALANCE PART ONE TP$10.99JUN180347DAR
4SABAN’S POWER RANGERS: SOUL DRAGON ORIGINAL GN$19.99AUG181366BOO
5STAR WARS VOLUME 9: HOPE DIES TP$19.99SEP180996MAR
6THE FLASH VOLUME 8: FLASH WAR TP$16.99SEP180570DC
7MY HERO ACADEMIA VOLUME 16 GN$9.99OCT182065VIZ
8THOR VOLUME 1: GOD OF THUNDER REBORN TP$17.99SEP181005MAR
9VENOM: FIRST HOST TP$15.99SEP181007MAR
10BATMAN: DETECTIVE COMICS VOL. 8: ON THE OUTSIDE TP$16.99SEP180548DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1PAPER GIRLS VOLUME 5 TP$14.99OCT180099IMA
2BATMAN: THE GOLDEN AGE OMNIBUS VOL. 6 HC$125.00MAY180571DC
3FANTASTIC FOUR BY WAID & WIERINGO OMNIBUS HC$100.00JUN180968MAR
4MARVEL MASTERWORKS: AMAZING SPIDER-MAN VOL. 20 HC$75.00JUN180962-MMAR
5JEPH LOEB & TIM SALE: YELLOW, BLUE, GRAY & WHITE OMNIBUS HC$100.00JUN180964MAR
6BATMAN VOLUME 8: COLD DAYS TP$16.99SEP180545DC
7SABAN’S POWER RANGERS: SOUL DRAGON ORIGINAL GN$19.99AUG181366BOO
8MARVEL UNIVERSE BY JOHN BYRNE OMNIBUS VOL. 2 HC$125.00JUN180960MAR
9BEFORE WATCHMEN OMNIBUS HC$125.00JUN180573DC
10WONDER WOMAN DIANA PRINCE: CELEBRATING THE 60S OMNIBUS HC$125.00MAY180594DC

TOP 10 BOOKS BY UNITS SHIPPED

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1DOCTOR WHO: TARDIS TYPE-40 INSTRUCTION MANUAL HC$19.99MAY188247BBC
2DOCTOR WHO: COMBAT MAGICKS HC$10.99APR188135BBC
3MONSTER HUNTER ILLUSTRATIONS 2 HC$54.99OCT182056UDO
4LULU IS A RHINOCEROS$16.99FEB188267WIC
5DC SUPER HEROES: SUPER HEROES SAY PLEASE BOARD BOOK$10.99JUL181774DOW
6DRAGON QUEST ILLUSTRATIONS HC (30TH ANNIVERSARY)$34.99OCT182063VIZ
7OVERSTREET PRICE GUIDE TO STAR WARS COLLECTIBLES SC$30.00SEP181814GEM
8SWORD ART ONLINE NOVEL VOLUME 15 SC$14.00OCT182104YEN
9OVERSTREET COMIC BOOK PRICE GUIDE VOLUME 48 SC$29.95APR181580GEM
10FINAL FANTASY: ULTIMANIA ARCHIVE VOLUME 2 HC$39.99JUL180505DAR

TOP 10 TOYS BY DOLLARS INVOICED

RANKDESCRIPTIONITEM CODEVENDOR
1GHOSTBUSTERS SELECT SERIES 9 ACTION FIGURESJUL182490DST
2ONE-12 COLLECTIVE: MARVEL PX DEFENDERS DOCTOR STRANGE AFAUG178702MEZ
3PACIFIC RIM 2 SELECT AF SERIES 3 ASSTJUL182498DST
4ONE-12 COLLECTIVE DC CATWOMAN AFJAN189082MEZ
5DC ARTISTS ALLEY FLASH BY UMINGA VINYL FIGJUN180600DC
6ONE-12 COLLECTIVE MARVEL DOCTOR STRANGE AFAPR178082MEZ
7DC ARTISTS ALLEY BATGIRL BY MURASE VINYL FIGJUN180598DC
8MARVEL GALLERY ANT-MAN & THE WASP MOVIE WASP PVC FIGUREJUL182500DST
9X-MEN LEGENDS ARCHANGEL 6IN AF CSJUN188419HAS
10DC COMICS BOMBSHELLS BATMAN & CATWOMAN STATUEMAY180613DC

TOP 10 GAMES BY DOLLARS INVOICED

RANKDESCRIPTIONITEM CODEVENDOR
1CRITICAL ROLE: TAL’DOREI CAMPAIGN SETTING HCJUN173357GRE
2PATHFINDER RPG: CORE RULEBOOKJUN091729PAI
3TOME OF BEASTS HCJUN168476PAI
4STARFINDER RPG: CORE RULEBOOK HCJUN173371PAI
5DUNGEONS & DRAGONS RPG: CORE RULEBOOK GIFT SETSEP182834WIZ
6STARFINDER RPG: ARMORY HCMAY182931PAI
7PATHFINDER RPG FLIP TILES: URBAN STARTER SETOCT182919PAI
8MY HERO ACADEMIA: THE CARD GAMEJUL183082SHI
9STARFINDER RPG: PACT WORLDS HCJAN182863PAI
10PATHFINDER FLIP-MAT BASIC (NEW EDITION)MAR138328PAI
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