Marvel Takes the Top Spot for Diamond in May Crossing 40% Dollar Share
Diamond Comic Distributors has released the stats of May and Marvel Comics was the month’s top publisher with a 42.64% dollar share and a 38.35% unit share. DC Entertainment was second for the month with a 25.71% dollar share and a 37.87% unit share. Image Comics was third with a 10.83% dollar share and a 9.67% unit share. In fourth was IDW Publishing with a 3.65% dollar share and a 3.07% unit share, followed by Dark Horse Comics with a 2.54% dollar share and a 1.63% unit share, BOOM! Studios with a 1.96% dollar share and a 1.58% unit share, and Dynamite Entertainment with a 1.64% dollar share and a 1.30% unit share.
Marvel dominated due to Amazing Spider-Man #800 which was the month’s most ordered comic and had a $9.99 price tag.
Compared to the previous month, comics, graphic novels, and toys were all up showing healthy growth. Compared to last year, comics are up 6.23% in dollars and graphic novels and comics are up 1.84% in dollars. We could be seeing a course correction in a sluggish year. In a year to year comparison, comics are up 0.22% in dollars but down 9.8% in units. Graphic Novels, toys, and comics/graphic novels are all down.
Marvel Comics had four titles in the top ten with Amazing Spider-Man #800 leading the pack as the top comic for the month. DC Entertainment had five titles in the top ten: Geoff Johns and Gary Frank’s Doomsday Clock #5 ranked #3. Also in the top ten, Robert Kirkman’s The Walking Dead #179 ranked #10. Among the premier publishers, BOOM! Studios’ Mighty Morphin Power Rangers #27 was their top book at #133, Frank Miller’s Xerxes: The Fall of the House of Darius and the Rise of Alexander #2 was Dark Horse’s top book at #129, Dynamite Entertainment’s Red Sonja/Tarzan #1 ranked #142, and IDW Publishing’s TMNT: Urban Legends #1 ranked #159.
The misadventures of two rebels during the Galactic Civil War are recounted in Kevin Rubio and Lucas Marangon’s Star Wars: Tag & Bink Were Here from Marvel Comics, the best-selling graphic novel of May. Marvel had five titles in the top ten. Image Comics had three titles in the top ten. DC Entertainment had two titles in the top ten. Also in the top ten, Dark Horse Comics’ Hellboy Omnibus Volume 1: Seed of Destruction ranked #8.
Zenescope Entertainment’s Grimm Fairy Tales Adult Coloring Book Volume 2 was May’s best-selling book. Also in the top ten, Dark Horse Comics’ Overwatch Anthology Volume 1, a collection of stories and background details on the popular video game from Blizzard Entertainment, returned to the top ten at #7.
A PREVIEWS Exclusive variant of the first figure in Mezco’s trio of One:12 Collective figures that interpret different eras of Batman’s career, the One:12 Collective: DC Comics: Ascending Knight “Blue” Action Figure, was May’s best-selling toy product. DC Collectibles had three products in the top ten: the DC Designer Series: Metal Batman by Greg Capullo Statue at #2, the Batman vs. The Joker: Laff-Co Battle Statue at #8, and the DC Rebirth: Justice League Action Figure 7-Pack at #9. Funko had two PREVIEWS exclusive POP! vinyl figures in the top ten: the POP! Rick and Morty: Pickle Rick “No Limbs” Vinyl Figure ranked #3, and the POP! Heroes: DC Death Vinyl Figure, based on Neil Gaiman’s character from The Sandman, ranked #4. Diamond Select Toys’ Marvel Gallery: X-23 PVC Statue ranked #6. Also in the top ten, McFarlane Toys’ Stranger Things: Demogorgon Deluxe Action Figure ranked #10.
Taking the HeroClix game to the depths of space, WizKids/NECA’s Marvel HeroClix: Avengers Infinity Colossal Booster Brick was May’s best-selling game product. Paizo Publishing also had a strong month in May, with eight products from the Starfinder and Pathfinder role-playing game lines among the month’s top ten products.
TOP COMIC BOOK PUBLISHERS
PUBLISHER |
DOLLAR SHARE |
UNIT SHARE |
MARVEL COMICS |
42.64% |
38.35% |
DC ENTERTAINMENT |
25.71% |
37.87% |
IMAGE COMICS |
10.83% |
9.67% |
IDW PUBLISHING |
3.65% |
3.07% |
DARK HORSE COMICS |
2.54% |
1.63% |
BOOM! STUDIOS |
1.96% |
1.58% |
DYNAMITE ENTERTAINMENT |
1.64% |
1.30% |
VIZ MEDIA |
1.12% |
0.40% |
ONI PRESS |
1.03% |
0.48% |
VALIANT ENTERTAINMENT |
0.84% |
0.90% |
OTHER NON-TOP 10 |
8.03% |
4.75% |
COMPARATIVE SALES STATISTICS
|
DOLLARS |
UNITS |
MAY 2018 VS. APRIL 2018 |
||
COMICS |
7.00% |
2.99% |
GRAPHIC NOVELS |
6.94% |
4.85% |
TOTAL COMICS/GN |
6.98% |
3.13% |
TOYS |
4.95% |
23.84% |
MAY 2018 VS. MAY 2017 |
||
COMICS |
6.23% |
-8.63% |
GRAPHIC NOVELS |
-8.04% |
-13.85% |
TOTAL COMICS/GN |
1.84% |
-9.06% |
TOYS |
-28.63% |
-30.85% |
YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017 |
||
COMICS |
0.22% |
-9.80% |
GRAPHIC NOVELS |
-9.31% |
-10.56% |
TOTAL COMICS/GN |
-2.67% |
-9.85% |
TOYS |
-12.06% |
-17.25% |
NEW TITLES SHIPPED
PUBLISHER |
COMICS SHIPPED |
GRAPHIC NOVELS SHIPPED |
MAGAZINES SHIPPED |
TOTAL SHIPPED |
MARVEL COMICS |
92 |
42 |
0 |
134 |
DC ENTERTAINMENT |
74 |
30 |
0 |
104 |
IMAGE COMICS |
65 |
22 |
0 |
87 |
IDW PUBLISHING |
39 |
24 |
0 |
63 |
BOOM! STUDIOS |
23 |
12 |
0 |
35 |
DARK HORSE COMICS |
17 |
16 |
0 |
33 |
DYNAMITE ENTERTAINMENT |
20 |
5 |
0 |
25 |
VIZ MEDIA |
0 |
22 |
0 |
22 |
VALIANT ENTERTAINMENT |
8 |
3 |
0 |
11 |
ONI PRESS |
3 |
2 |
0 |
5 |
OTHER NON-TOP 10 |
131 |
208 |
32 |
371 |
TOTAL |
472 |
386 |
32 |
890 |
TOP 10 COMIC BOOKS BY UNITS SHIPPED
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
1 |
AMAZING SPIDER-MAN #800 |
$9.99 |
MAR180826-M | MAR |
2 |
VENOM #1 |
$4.99 |
MAR180796-M | MAR |
3 |
DOOMSDAY CLOCK #5 |
$4.99 |
MAR180233-M | DC |
4 |
AVENGERS #1 |
$4.99 |
MAR180776-M | MAR |
5 |
BLACK PANTHER #1 |
$4.99 |
MAR180786-M | MAR |
6 |
BATMAN #47 |
$2.99 |
MAR180256-M | DC |
7 |
BATMAN #46 |
$2.99 |
MAR180254-M | DC |
8 |
JUSTICE LEAGUE: NO JUSTICE #1 |
$3.99 |
MAR180228-M | DC |
9 |
THE MAN OF STEEL #1 [*] |
$3.99 |
APR180145 | DC |
10 |
THE WALKING DEAD #179 (MR) |
$3.99 |
MAR180767-M | IMA |
TOP 10 COMIC BOOKS BY DOLLARS INVOICED
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
1 |
AMAZING SPIDER-MAN #800 |
$9.99 |
MAR180826-M | MAR |
2 |
VENOM #1 |
$4.99 |
MAR180796-M | MAR |
3 |
DOOMSDAY CLOCK #5 |
$4.99 |
MAR180233-M | DC |
4 |
AVENGERS #1 |
$4.99 |
MAR180776-M | MAR |
5 |
BLACK PANTHER #1 |
$4.99 |
MAR180786-M | MAR |
6 |
ACTION COMICS #1000 |
$7.99 |
FEB180142-M | DC |
7 |
DESPICABLE DEADPOOL #300 |
$5.99 |
MAR180832-M | MAR |
8 |
BATMAN: WHITE KNIGHT #8 |
$4.99 |
MAR180260-M | DC |
9 |
INVINCIBLE IRON MAN #600 |
$5.99 |
MAR180837-M | MAR |
10 |
JUSTICE LEAGUE: NO JUSTICE #1 |
$3.99 |
MAR180228-M | DC |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
1 |
STAR WARS: TAG & BINK WERE HERE #1 |
$7.99 |
MAR180947 | MAR |
2 |
THE INFINITY GAUNTLET TP |
$24.99 |
JUL110745 | MAR |
3 |
WHERE WE LIVE: LAS VEGAS SHOOTING BENEFIT ANTHOLOGY TP |
$19.99 |
MAR180600 | IMA |
4 |
SNOTGIRL VOL. 2: CALIFORNIA SCREAMING TP |
$15.99 |
MAR180757 | IMA |
5 |
DARK DAYS: THE ROAD TO METAL HC |
$29.99 |
DEC170376 | DC |
6 |
WONDER WOMAN VOL. 5: HEART OF THE AMAZON TP |
$16.99 |
FEB180292 | DC |
7 |
AMAZING SPIDER-MAN/VENOM: VENOM, INC TP |
$19.99 |
FEB180936 | MAR |
8 |
HELLBOY OMNIBUS VOL. 1: SEED OF DESTRUCTION TP |
$24.99 |
JAN180104 | DAR |
9 |
BLACK MAGICK VOL. 2: AWAKENING II TP (MR) |
$16.99 |
MAR180642 | IMA |
10 |
BLACK PANTHER: LONG LIVE THE KING TP |
$14.99 |
FEB180931 | MAR |
10 |
INFINITY WAR TP |
$29.99 |
JAN062102 | MAR |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
1 |
THE INFINITY GAUNTLET TP |
$24.99 |
JUL110745 | MAR |
2 |
PUNISHER MAX BY GARTH ENNIS OMNIBUS VOL. 1 HC (MR) |
$100.00 |
NOV171043 | MAR |
3 |
STAR WARS: TAG & BINK WERE HERE #1 |
$7.99 |
MAR180947 | MAR |
4 |
DARK DAYS: THE ROAD TO METAL HC |
$29.99 |
DEC170376 | DC |
5 |
WHERE WE LIVE: LAS VEGAS SHOOTING BENEFIT ANTHOLOGY TP |
$19.99 |
MAR180600 | IMA |
6 |
WOLVERINE GOES TO HELL OMNIBUS HC |
$100.00 |
NOV171044 | MAR |
7 |
INFINITY WAR TP |
$29.99 |
JAN062102 | MAR |
8 |
MARVEL MASTERWORKS: MARVEL TEAM-UP VOL. 3 HC |
$75.00 |
NOV171039-M | MAR |
9 |
HELLBOY OMNIBUS VOL. 1: SEED OF DESTRUCTION TP |
$24.99 |
JAN180104 | DAR |
10 |
WEAPON X: THE RETURN OMNIBUS HC |
$125.00 |
NOV171045 | MAR |
TOP 10 BOOKS BY UNITS SHIPPED
RANK |
DESCRIPTION |
PRICE |
ITEM CODE |
VENDOR |
1 |
GRIMM FAIRY TALES ADULT COLORING BOOK VOL. 2 |
$12.99 |
APR181912 | ZEN |
2 |
OVERLORD VOL. 7 LIGHT NOVEL HC |
$20.00 |
MAR188458 | YEN |
3 |
THE ART OF JIM STARLIN: LIFE IN WORDS & PICTURES HC |
$49.99 |
MAR181077 | AFT |
4 |
BLOODBORNE OFFICIAL ARTWORKS SC |
$44.99 |
MAR172148 | UDO |
5 |
DOCTOR WHO TARGET COLLECTION: CITY OF DEATH MMPB |
$9.99 |
APR181367 | PEN |
6 |
THE SHADOW DOUBLE NOVEL VOLUME 129 SC |
$14.95 |
FEB182112 | SAN |
7 |
OVERWATCH ANTHOLOGY VOLUME 1 HC |
$19.99 |
JUN170080 | DAR |
8 |
WOLF & PARCHMENT VOL. 2 LIGHT NOVEL SC |
$14.00 |
FEB181982 | YEN |
9 |
DEATH MARCH TO THE PARALLEL WORLD RHAPSODY VOL. 5 NOVEL SC |
$14.00 |
MAR182083 | YEN |
10 |
NEIL GAIMAN: NORSE MYTHOLOGY SC |
$15.95 |
DEC178273 | WW |
TOP 10 TOYS BY DOLLARS INVOICED
RANK |
DESCRIPTION |
ITEM CODE |
VENDOR |
1 |
ONE-12 COLLECTIVE: DC: ASCENDING KNIGHT BATMAN “BLUE” FIGURE | JUL178556 | MEZ |
2 |
DC DESIGNER SERIES: METAL BATMAN STATUE BY CAPULLO | NOV170394 | DC |
3 |
POP! RICK & MORTY: PICKLE RICK “NO LIMBS” VINYL FIGURE | DEC178162 | FUN |
4 |
POP! HEROES: DC: DEATH VINYL FIGURE | DEC178161 | FUN |
5 |
OVERWATCH: GENJI 12-INCH STATUE | DEC178061 | BLI |
6 |
MARVEL GALLERY: X-23 PVC STATUE | NOV172443 | DST |
7 |
OVERWATCH: D.VA 20-INCH STATUE | AUG178473 | BLI |
8 |
BATMAN VS. THE JOKER: LAFF-CO BATTLE STATUE | OCT170396 | DC |
9 |
DC REBIRTH: JUSTICE LEAGUE ACTION FIGURE 7-PACK | AUG160372 | DC |
10 |
STRANGER THINGS: DEMOGORGON DELUXE ACTION FIGURE | SEP178832 | TMP |
TOP 10 GAMES BY DOLLARS INVOICED
RANK |
DESCRIPTION |
ITEM CODE |
VENDOR |
1 |
MARVEL HEROCLIX: AVENGERS INFINITY COLOSSAL BOOSTER BRICK | DEC172935 | NEC |
2 |
STARFINDER RPG: PACT WORLDS HC | JAN182863 | PAI |
3 |
CRITICAL ROLE: TAL DOREI CAMPAIGN SETTING HC | JUN173357 | GRE |
4 |
PATHFINDER RPG: ULTIMATE MAGIC POCKET EDITION | FEB182807 | PAI |
5 |
PATHFINDER RPG: BESTIARY 4 POCKET EDITION | FEB182806 | PAI |
6 |
STARFINDER ADVENTURE PATH: DEAD SUNS PART 5 SC | FEB182808 | PAI |
7 |
PATHFINDER RPG: CORE RULEBOOK | JUN091729 | PAI |
8 |
PATHFINDER RPG: CORE RULEBOOK POCKET EDITION | APR168770 | PAI |
9 |
STARFINDER RPG ALIEN: ARCHIVE HC | AUG173202 | PAI |
10 |
PATHFINDER RPG: BOOK OF THE DAMNED HC | JUL173377 | PAI |