In a move to allow fans to become even more invested in a company they support, Space Goat Productions is launching a fundraising campaign via equity crowdfunder Wefunder.com. Investors will join a community of other investors who seek to help SGP expand their presence in the board game and comic book marketplaces–and own micro shares of the publisher in the process. The fundraising campaign will run for a period of 45 days.

In the announcement Founder and CEO Shon Bury said:

We want to make cool stuff with and for fans. It’s a core tenant of our mission. Equity crowdfunding provides the perfect opportunity to show our fans how sincere we are. We aren’t the first comic-book company to ever offer shares to fans, but we are taking it one step further by allowing anyone to buy a micro share for just $100 and by offering our Kickstarter backers a 20% discount if they elect to buy-in at this funding round. We are also offering a great perk to comic book retailers. That’s how much our crowdfunding community and retail partners mean to us.

On May 2016, thanks to a law called Regulation Crowdfunding, it became legal for everyone to invest small amounts of money in the companies they believe in. Wefunder was created to provide an easy avenue for regular people, not Wall Street experts, to actually become stakeholders with the companies they already support with purchases. This form of funding fit perfectly into the long range plans and overall vision of Space Goat Productions and its CEO Shon Bury. This next step has been in the works for over a year.