Hasbro is Named the Master Toy Licensee for STX Entertainment’s Uglydolls
STX Entertainment and Hasbro, Inc. have announced that Hasbro has been named the master global toy licensee for the UglyDolls franchise. The agreement combines STX’s content creation, marketing and distribution expertise across all platforms with Hasbro’s commitment to creating engaging play experiences and entertainment.
The UglyDolls franchise is set to kick off with an animated feature film slated for a 2019 release via STXfilms with additional UglyDolls projects in the works across the company’s multiple divisions, including STXtelevision, STXdigital and STXsurreal.
Created in 2001 as a plush toy line by David Horvath and Sun-Min Kim, the Uglydoll brand quickly gained a cult following around the world and in 2006, was named Toy of the Year by the Toy Industry Association. Beloved by children, teenagers and adults alike, Uglydoll characters are distinct for their endearing “ugliness,” in a wonderful “Uglyverse” where differences are embraced and cherished.