Tokyopop Engages IDW International as Global Sales Agent
IDW Publishing and Tokyopop have announced that IDW’s international arm will be managing the Tokyopop foreign rights catalogue for non-English language markets. IDW International oversees all international licensing of the diverse IDW catalogue and its partners, which continues to grow year after year. Tokyopop’s foreign rights catalogue consists of over 100 manga and graphic novel IPs featuring a diverse range of characters and stories from talented creators worldwide.
Founded in 1997 by media entrepreneur Stu Levy, Tokyopop, part of POP Media Holdings, established the market for manga in North America, introducing the term to the English language in the process. Over its history, Tokyopop has published thousands of books, distributed anime and Asian films on home video and television, licensed merchandise to consumer goods companies, created graphic novels of major brands, and led the way digitally in social media, e-commerce, and user-generated content.
As a welcome addition to the rapidly growing division representing a wide range of publishers and brands, Tokyopop joins Oni Press and Archie Comics in working alongside IDW International.