Marvel Sees Gains in Dollar Share While DC Sees Big Jump in Units in September

Diamond Comic Distributors have revealed their sales stats for September. Marvel Legacy #1 was the top selling book of September which saw Marvel gain some ground in dollar share but DC Comics gained a large share in units. While comics showed improvement in the month to month and year to year change (losing less than the previous month’s losses), graphic novels saw a sharp turn with both month to month and year to year losses.

Marvel Comics was September’s top publisher with a 37.97% dollar share (up 2.96) and a 38.13% unit share (down 1.39). DC Entertainment was second with a 30.21% dollar share (up 2.03) and a 36.68% unit share (up 5.59). In third was Image Comics with a 9.55% dollar share (down 0.51) and a 8.81% unit share (down 0.42). In fourth was IDW Publishing with a 4.30% dollar share (down 0.51) and a 3.67% unit share (down 0.02), followed by Dark Horse Comics with a 2.44% dollar share (down 0.72) and a 1.70% unit share (down 0.48).

Marvel Comics had two titles in the top ten. DC Entertainment had seven titles in September’s top ten, led by Dark Nights: Metal #2. Also in the top ten was The Walking Dead #171 from Image Comics which ranked #7. Among the premier publishers, Star Wars Adventures #1 was IDW Publishing’s top book at #33, while Neil Gaiman’s American Gods: Shadows #7 was Dark Horse Comics’ top-ranked book at #115.

Robert Kirkman and Charlie Adlard’s The Walking Dead Volume 28 was September’s best-selling graphic novel. Image Comics had four titles total among the top ten. DC Entertainment also had four titles in the top ten. Marvel Comics rounded out the top ten.

BOOM! Studios’ Mouse Guard Alphabet Book, written by Mouse Guard creator David Peterson and painted by Serena Malyon, was September’s best-selling book. Dark Horse Comics had two titles in the top ten: The Art of Rick and Morty at #2 and the Star Trek: The Original Series Adult Coloring Book Volume 2 at #10. Random House had four DC Super Hero Girls titles in the top ten: Finders Keepers at #3, Harley Quinn Brain Squeezers at #4, Showdown in Space at #5, and Power Play at #6.

Batman and Harley Quinn tangle above the rooftops of Gotham City in DC Collectibles’ Batman Vs. Harley Quinn Battle Statue, designed by Alejandro Pereira and the best-selling toy product of September. In total, DC Collectibles had six products in the top ten including the DC Bombshells: Harley Quinn Deluxe Statue at #2, the Batman Animated: GCPD Rogues Gallery Figure 5-Pack Boxed Set at #5, the DC Designer Series: Wonder Woman by Frank Cho Statue at #6, the DC Icons: Robin & Superboy Action Figure 2-Pack at #8, and the DC Icons: Supergirl Action Figure at #10. Diamond Select Toys had two products among the top ten: the Marvel Gallery: Black Panther PVC Figure at #3 and the Marvel Gallery: Netflix: The Punisher PVC Figure at #7.

WizKids’ WizKids HeroClix: Undead, a horror-themed miniatures game, was September’s best-selling game product. Also among the top ten were two products from IDW Games: Outpost Siberia Gard Game at #6 and Seikatsu Game at #7.

TOP COMIC BOOK PUBLISHERS

PUBLISHERDOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS37.97%38.13%
DC ENTERTAINMENT30.21%36.68%
IMAGE COMICS9.55%8.81%
IDW PUBLISHING4.30%3.67%
DARK HORSE COMICS2.44%1.70%
BOOM! STUDIOS1.99%1.77%
DYNAMITE ENTERTAINMENT1.94%1.91%
VIZ MEDIA1.40%0.49%
TITAN COMICS1.16%0.85%
ONI PRESS1.10%0.72%
OTHER NON-TOP 107.94%5.27%

COMPARATIVE SALES STATISTICS

 DOLLARSUNITS
SEPTEMBER 2017 VS. AUGUST 2017
COMICS-0.44%1.26%
GRAPHIC NOVELS-14.41%-15.46%
TOTAL COMICS/GN-4.81%-0.08%
TOYS-18.35%-15.27%
SEPTEMBER 2017 VS. SEPTEMBER 2016
COMICS-2.98%-5.49%
GRAPHIC NOVELS-13.14%-16.98%
TOTAL COMICS/GN-6.07%-6.37%
TOYS-13.86%-30.78%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS-9.20%-6.15%
GRAPHIC NOVELS-11.83%-13.22%
TOTAL COMICS/GN-10.00%-6.71%
TOYS-11.33%-18.24%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL

SHIPPED

MARVEL COMICS88420130
DC ENTERTAINMENT77340111
IMAGE COMICS5825083
IDW PUBLISHING4021061
VIZ MEDIA043043
BOOM! STUDIOS2810038
DYNAMITE ENTERTAINMENT297036
TITAN COMICS1910332
DARK HORSE COMICS1613029
ONI PRESS86014
OTHER NON-TOP 1012315417294

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1MARVEL LEGACY #1$5.99JUL170990-MMAR
2DARK NIGHTS: METAL #2$3.99JUL170300-MDC
3VENOMVERSE #1$4.99JUL171050-MMAR
4BATMAN #30$2.99JUL170338-MDC
5BATMAN #31$2.99JUL170340-MDC
6HARLEY QUINN 25TH-ANNIVERSARY SPECIAL #1$4.99JUL170413-MDC
7THE WALKING DEAD #171 (MR)$2.99JUL170918-MIMA
8BATMAN: THE RED DEATH #1$3.99JUL170308DC
9BATMAN: THE MURDER MACHINE #1$3.99JUL170309DC
10ACTION COMICS #987 LENTICULAR EDITION$3.99JUL170323DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1THE WALKING DEAD VOLUME 28 TP (MR)$16.99JUL170919IMA
2BATMAN: THE DARK KNIGHT III: MASTER RACE HC$29.99JUN170390DC
3STAR WARS: DARTH MAUL TP$16.99MAY170950MAR
4EAST OF WEST VOLUME 7 TP (MR)$16.99APR170796IMA
5DC SUPER HERO GIRLS VOL. 4: PAST TIMES AT SUPER HERO HIGH TP$9.99JUN170333DC
6SEX CRIMINALS VOLUME 4: FOURGY TP (MR)$16.99JUL170876IMA
7ALL-STAR BATMAN VOL. 1: MY OWN WORST ENEMY TP$16.99JUN170378DC
8ROYAL CITY VOL. 1: NEXT OF KIN TP$9.99JUL170757-MIMA
9HARLEY QUINN VOL. 3: RED MEAT TP$16.99JUN170383DC
10WOLVERINE: OLD MAN LOGAN VOL. 5: PAST LIVES TP$17.99JUL171218MAR

TOP 10 BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1MOUSE GUARD ALPHABET BOOK HC$16.99MAY171234BOO
2ART OF RICK & MORTY HC$39.99MAY170019DAR
3DC SUPER HERO GIRLS: FINDERS KEEPERS$4.99JUL172420RAN
4DC SUPER HERO GIRLS: HARLEY QUINN BRAIN SQUEEZERS$5.99JUL172421RAN
5DC SUPER HERO GIRLS: SHOWDOWN IN SPACE$4.99JUL172423RAN
6DC SUPER HERO GIRLS: POWER PLAY$9.99JUL172422RAN
7STAR WARS: A NEW HOPE OFFICIAL COLLECTOR EDITION SC$10.99MAY171880-MTTN
8POKEMON: LET’S FIND POKEMON SPECIAL EDITION HC$16.99AUG172181VIZ
9THE SHADOW DOUBLE NOVEL VOLUME 121$14.95JUN172308SAN
10STAR TREK ADULT COLORING BOOK VOLUME 2 TP$14.99MAY170057DAR

TOP 10 TOYS

RANKDESCRIPTIONITEM CODEVENDOR
1BATMAN VS. HARLEY QUINN BATTLE STATUEMAR170452DC
2DC BOMBSHELLS: HARLEY QUINN DELUXE STATUEMAR170453DC
3MARVEL GALLERY: BLACK PANTHER PVC FIGUREAPR172656DST
4DRAGONBALL Z MASTER STARS PIECE MANGA DIMENSIONS: TRUNKS FIGNOV168294BAN
5BATMAN ANIMATED: GCPD ROGUES GALLERY FIGURE 5-PACKFEB170344DC
6DC DESIGNER SERIES: WONDER WOMAN BY FRANK CHO STATUEMAR170457DC
7MARVEL GALLERY: NETFLIX THE PUNISHER PVC FIGUREMAR172720DST
8DC ICONS: ROBIN & SUPERBOY ACTION FIGURE 2-PACKMAR170456DC
9THOR LEGENDS 6-INCH ACTION FIGURESJUN178405HAS
10DC ICONS: SUPERGIRL ACTION FIGUREMAR170455DC

TOP 10 GAMES

RANKDESCRIPTIONITEM CODEVENDOR
1WIZKIDS HEROCLIX: UNDEADMAR173404NEC
2DRAGON BALL SUPER CCG BOOSTER 1FEB178467BAN
3CLUE: LEGEND OF ZELDA BOARD GAMEJUL173383USA
4YU-GI-OH! TCG: LEGENDARY DUELISTSJUL173370KON
5YU-GI-OH! TCG: MEGA TINSJUN173366KON
6OUTPOST SIBERIA CARD GAMEMAY170588IDW
7SEIKATSU GAMEJUL170677IDW
8WONDER WOMAN 1000-PIECE JIGSAW PUZZLEJUL173357NMR
9MAGIC THE GATHERING TCG: ARCHENEMY NICOL BOLASAPR173298WIZ
10MARVEL DICE MASTERS: GUARDIANS OF THE GALAXYOCT168614NEC