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Marvel Sees Gains in Dollar Share While DC Sees Big Jump in Units in September

Diamond Comic Distributors have revealed their sales stats for September. Marvel Legacy #1 was the top selling book of September which saw Marvel gain some ground in dollar share but DC Comics gained a large share in units. While comics showed improvement in the month to month and year to year change (losing less than the previous month’s losses), graphic novels saw a sharp turn with both month to month and year to year losses.

Marvel Comics was September’s top publisher with a 37.97% dollar share (up 2.96) and a 38.13% unit share (down 1.39). DC Entertainment was second with a 30.21% dollar share (up 2.03) and a 36.68% unit share (up 5.59). In third was Image Comics with a 9.55% dollar share (down 0.51) and a 8.81% unit share (down 0.42). In fourth was IDW Publishing with a 4.30% dollar share (down 0.51) and a 3.67% unit share (down 0.02), followed by Dark Horse Comics with a 2.44% dollar share (down 0.72) and a 1.70% unit share (down 0.48).

Marvel Comics had two titles in the top ten. DC Entertainment had seven titles in September’s top ten, led by Dark Nights: Metal #2. Also in the top ten was The Walking Dead #171 from Image Comics which ranked #7. Among the premier publishers, Star Wars Adventures #1 was IDW Publishing’s top book at #33, while Neil Gaiman’s American Gods: Shadows #7 was Dark Horse Comics’ top-ranked book at #115.

Robert Kirkman and Charlie Adlard’s The Walking Dead Volume 28 was September’s best-selling graphic novel. Image Comics had four titles total among the top ten. DC Entertainment also had four titles in the top ten. Marvel Comics rounded out the top ten.

BOOM! Studios’ Mouse Guard Alphabet Book, written by Mouse Guard creator David Peterson and painted by Serena Malyon, was September’s best-selling book. Dark Horse Comics had two titles in the top ten: The Art of Rick and Morty at #2 and the Star Trek: The Original Series Adult Coloring Book Volume 2 at #10. Random House had four DC Super Hero Girls titles in the top ten: Finders Keepers at #3, Harley Quinn Brain Squeezers at #4, Showdown in Space at #5, and Power Play at #6.

Batman and Harley Quinn tangle above the rooftops of Gotham City in DC Collectibles’ Batman Vs. Harley Quinn Battle Statue, designed by Alejandro Pereira and the best-selling toy product of September. In total, DC Collectibles had six products in the top ten including the DC Bombshells: Harley Quinn Deluxe Statue at #2, the Batman Animated: GCPD Rogues Gallery Figure 5-Pack Boxed Set at #5, the DC Designer Series: Wonder Woman by Frank Cho Statue at #6, the DC Icons: Robin & Superboy Action Figure 2-Pack at #8, and the DC Icons: Supergirl Action Figure at #10. Diamond Select Toys had two products among the top ten: the Marvel Gallery: Black Panther PVC Figure at #3 and the Marvel Gallery: Netflix: The Punisher PVC Figure at #7.

WizKids’ WizKids HeroClix: Undead, a horror-themed miniatures game, was September’s best-selling game product. Also among the top ten were two products from IDW Games: Outpost Siberia Gard Game at #6 and Seikatsu Game at #7.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 37.97% 38.13%
DC ENTERTAINMENT 30.21% 36.68%
IMAGE COMICS 9.55% 8.81%
IDW PUBLISHING 4.30% 3.67%
DARK HORSE COMICS 2.44% 1.70%
BOOM! STUDIOS 1.99% 1.77%
DYNAMITE ENTERTAINMENT 1.94% 1.91%
VIZ MEDIA 1.40% 0.49%
TITAN COMICS 1.16% 0.85%
ONI PRESS 1.10% 0.72%
OTHER NON-TOP 10 7.94% 5.27%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
SEPTEMBER 2017 VS. AUGUST 2017
COMICS -0.44% 1.26%
GRAPHIC NOVELS -14.41% -15.46%
TOTAL COMICS/GN -4.81% -0.08%
TOYS -18.35% -15.27%
SEPTEMBER 2017 VS. SEPTEMBER 2016
COMICS -2.98% -5.49%
GRAPHIC NOVELS -13.14% -16.98%
TOTAL COMICS/GN -6.07% -6.37%
TOYS -13.86% -30.78%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS -9.20% -6.15%
GRAPHIC NOVELS -11.83% -13.22%
TOTAL COMICS/GN -10.00% -6.71%
TOYS -11.33% -18.24%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 88 42 0 130
DC ENTERTAINMENT 77 34 0 111
IMAGE COMICS 58 25 0 83
IDW PUBLISHING 40 21 0 61
VIZ MEDIA 0 43 0 43
BOOM! STUDIOS 28 10 0 38
DYNAMITE ENTERTAINMENT 29 7 0 36
TITAN COMICS 19 10 3 32
DARK HORSE COMICS 16 13 0 29
ONI PRESS 8 6 0 14
OTHER NON-TOP 10 123 154 17 294

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 MARVEL LEGACY #1 $5.99 JUL170990-M MAR
2 DARK NIGHTS: METAL #2 $3.99 JUL170300-M DC
3 VENOMVERSE #1 $4.99 JUL171050-M MAR
4 BATMAN #30 $2.99 JUL170338-M DC
5 BATMAN #31 $2.99 JUL170340-M DC
6 HARLEY QUINN 25TH-ANNIVERSARY SPECIAL #1 $4.99 JUL170413-M DC
7 THE WALKING DEAD #171 (MR) $2.99 JUL170918-M IMA
8 BATMAN: THE RED DEATH #1 $3.99 JUL170308 DC
9 BATMAN: THE MURDER MACHINE #1 $3.99 JUL170309 DC
10 ACTION COMICS #987 LENTICULAR EDITION $3.99 JUL170323 DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE WALKING DEAD VOLUME 28 TP (MR) $16.99 JUL170919 IMA
2 BATMAN: THE DARK KNIGHT III: MASTER RACE HC $29.99 JUN170390 DC
3 STAR WARS: DARTH MAUL TP $16.99 MAY170950 MAR
4 EAST OF WEST VOLUME 7 TP (MR) $16.99 APR170796 IMA
5 DC SUPER HERO GIRLS VOL. 4: PAST TIMES AT SUPER HERO HIGH TP $9.99 JUN170333 DC
6 SEX CRIMINALS VOLUME 4: FOURGY TP (MR) $16.99 JUL170876 IMA
7 ALL-STAR BATMAN VOL. 1: MY OWN WORST ENEMY TP $16.99 JUN170378 DC
8 ROYAL CITY VOL. 1: NEXT OF KIN TP $9.99 JUL170757-M IMA
9 HARLEY QUINN VOL. 3: RED MEAT TP $16.99 JUN170383 DC
10 WOLVERINE: OLD MAN LOGAN VOL. 5: PAST LIVES TP $17.99 JUL171218 MAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 MOUSE GUARD ALPHABET BOOK HC $16.99 MAY171234 BOO
2 ART OF RICK & MORTY HC $39.99 MAY170019 DAR
3 DC SUPER HERO GIRLS: FINDERS KEEPERS $4.99 JUL172420 RAN
4 DC SUPER HERO GIRLS: HARLEY QUINN BRAIN SQUEEZERS $5.99 JUL172421 RAN
5 DC SUPER HERO GIRLS: SHOWDOWN IN SPACE $4.99 JUL172423 RAN
6 DC SUPER HERO GIRLS: POWER PLAY $9.99 JUL172422 RAN
7 STAR WARS: A NEW HOPE OFFICIAL COLLECTOR EDITION SC $10.99 MAY171880-M TTN
8 POKEMON: LET’S FIND POKEMON SPECIAL EDITION HC $16.99 AUG172181 VIZ
9 THE SHADOW DOUBLE NOVEL VOLUME 121 $14.95 JUN172308 SAN
10 STAR TREK ADULT COLORING BOOK VOLUME 2 TP $14.99 MAY170057 DAR

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 BATMAN VS. HARLEY QUINN BATTLE STATUE MAR170452 DC
2 DC BOMBSHELLS: HARLEY QUINN DELUXE STATUE MAR170453 DC
3 MARVEL GALLERY: BLACK PANTHER PVC FIGURE APR172656 DST
4 DRAGONBALL Z MASTER STARS PIECE MANGA DIMENSIONS: TRUNKS FIG NOV168294 BAN
5 BATMAN ANIMATED: GCPD ROGUES GALLERY FIGURE 5-PACK FEB170344 DC
6 DC DESIGNER SERIES: WONDER WOMAN BY FRANK CHO STATUE MAR170457 DC
7 MARVEL GALLERY: NETFLIX THE PUNISHER PVC FIGURE MAR172720 DST
8 DC ICONS: ROBIN & SUPERBOY ACTION FIGURE 2-PACK MAR170456 DC
9 THOR LEGENDS 6-INCH ACTION FIGURES JUN178405 HAS
10 DC ICONS: SUPERGIRL ACTION FIGURE MAR170455 DC

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 WIZKIDS HEROCLIX: UNDEAD MAR173404 NEC
2 DRAGON BALL SUPER CCG BOOSTER 1 FEB178467 BAN
3 CLUE: LEGEND OF ZELDA BOARD GAME JUL173383 USA
4 YU-GI-OH! TCG: LEGENDARY DUELISTS JUL173370 KON
5 YU-GI-OH! TCG: MEGA TINS JUN173366 KON
6 OUTPOST SIBERIA CARD GAME MAY170588 IDW
7 SEIKATSU GAME JUL170677 IDW
8 WONDER WOMAN 1000-PIECE JIGSAW PUZZLE JUL173357 NMR
9 MAGIC THE GATHERING TCG: ARCHENEMY NICOL BOLAS APR173298 WIZ
10 MARVEL DICE MASTERS: GUARDIANS OF THE GALAXY OCT168614 NEC
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