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March is a Split Month as Marvel Takes the Dollar Share and DC Takes the Unit Share

Diamond Comic Distributors has released their March 2017 top products data and it was an interesting month showing the slight volatility in the market. Marvel Comics and DC Entertainment split the month when it comes to dollar and unit share and Batman shows when it comes to characters, he rules.

 

Marvel Comics was March’s top publisher by dollars invoiced with a 35.41% dollar share (down 2.05 from last month) and a 34.34% (up 0.70) unit share, while DC Entertainment was the month’s top publisher by units shipped with a 28.75% dollar share (down 1.48) and a 35.46% unit share (up 1.99). Image Comics topped ten percent market share in both the dollar and unit categories in March, placing third for the month with a 10.71% dollar share (up 1.13) and a 10.02% unit share (down 8.11). In fourth was IDW Publishing with a 5.68% dollar share (down 0.15) and a 4.72% unit share (up 1.45), followed by Dark Horse Comics with a 2.57% dollar share (no change) and a 1.45% unit share (no change).

When it came to individual issues Marvel showed improvement with four issues in the top ten (last month was two). Amazing Spider-Man #25 was the top selling comic for the month follow by Iron Fist #1 at #5, X-Men Prime #1 was #6, and Star Wars #29 was #7. DC Entertainment lead the category with five titles in the top ten all of which featured Batman. Dark Knight III: The Master Race #8 was their best #2, Batman #18 at #3, Batman #19 at #4, All-Star Batman #8 at #8, and Justice League #16 ranked #10. Robert Kirkman and Charlie Adlard’s The Walking Dead #185 from Image Comics ranked #9. Among the premier publishers, P. Craig Russell and Scott Hampton’s Neil Gaiman’s American Gods: Shadows #1, adapting Neil Gaiman’s award-winning novel to comics, was Dark Horse Comics’ best-selling title in March at #36, and IDW Publishing’s Batman/Teenage Mutant Ninja Turtles Adventures #5, a co-production with DC Entertainment, was their best-selling title at #107.

Brian K. Vaughan and Fiona Staples’ Saga Volume 7 from Image Comics was March’s best-selling graphic novel. Also in the top ten from Image Comics were The Walking Dead Volume 27: The Whisperer War at #2 and Deadly Class Volume 5: Carousel at #10. DC Entertainment had five titles in the top ten: Harley Quinn Volume 1: Die Laughing at #3, Suicide Squad Volume 1: The Black Vault at #4, Titans Volume 1: The Return of Wally West at #6, Deathstroke Volume 1: The Professional at #8, and Batgirl Volume 1: Beyond Burnside at #9. Marvel Comics rounded out the top ten with two titles: Death of X at #5 and Mark Millar and Steve McNiven’s Wolverine: Old Man Logan at #7.

Jeffrey Brown’s Star Wars: Darth Vader & Family Coloring Book, a coloring book from Chronicle Books based on Brown’s Darth Vader & Son series of picture books, was March’s best-selling book. Dark Horse Comics had three titles in the top ten: World of Warcraft Chronicle Volume 2 at #2, The Legend of Zelda: Art & Artifacts at #3, and The Art of Mass Effect: Andromeda at #6.

DC Collectibles’ DC Rebirth: Justice League Action Figure 7-Pack, featuring the core seven characters of the Justice League in their new Rebirth costumes, was March’s best-selling toy product. Also among the top ten for DC Collectibles were the Batman Animated: Batman Expressions Pack at #4, the DC Designer Series: DC Bombshells Harley Quinn Action Figure at #5, and the DC Designer Series: Superman and Lois Lane by Gary Frank Statue at #8. Mezco had two PREVIEWS Exclusive items in the top ten: the One-12 Collective: Marvel: The Punisher Deluxe Action Figure at #3 and the One-12 Collective: DC: Reverse Flash Action Figure at #10. Diamond Select Toys’ best-selling product in March was the DC Gallery: Batman the Animated Series: Lawyer Harley PVC Figure which ranked #38 for the month.

WizKids/NECA’s Marvel HeroClix: Deadpool and X-Force Booster Brick was March’s best-selling games product. IDW Publishing had three products in March’s top ten: the Machi Koro Card Game ranked #3, the Teenage Mutant Ninja Turtles: Shadows of the Past Board Game ranked #9, and the Teenage Mutant Ninja Turtles: Shadows of the Past: April O’Neil Adventure Pack ranked #10.

Compared to March 2015, comics in March 2016 were up, while graphic novels were down sharply. Total comics and graphic novels were down in dollars but up in units. Toys too were down in dollars. In the year to date, comics are up slightly in dollars and much more in units, while graphic novels are down in both dollars and units. Overall, comics and graphic novels are down in dollars and up in units. Comparing first quarters, everything is down across the board.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 35.41% 34.34%
DC ENTERTAINMENT 28.75% 35.46%
IMAGE COMICS 10.71% 10.02%
IDW PUBLISHING 5.68% 4.72%
DARK HORSE COMICS 3.48% 3.09%
BOOM! STUDIOS 2.15% 1.86%
DYNAMITE ENTERTAINMENT 1.76% 2.00%
TITAN COMICS 1.15% 1.06%
VIZ MEDIA 1.14% 0.43%
VALIANT ENTERTAINMENT LLC 1.14% 1.37%
OTHER NON-TOP 10 8.62% 5.64%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
MARCH 2017 VS. FEBRUARY 2017
COMICS 15.00% -4.72%
GRAPHIC NOVELS 15.44% 19.72%
TOTAL COMICS/GN 15.14% -3.13%
TOYS 34.66% 55.98%
MARCH 2017 VS. MARCH 2016
COMICS 6.02% 8.93%
GRAPHIC NOVELS -15.36% -17.47%
TOTAL COMICS/GN -1.68% 6.21%
TOYS -9.24% 0.51%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS 0.70% 11.05%
GRAPHIC NOVELS -10.68% -13.49%
TOTAL COMICS/GN -3.01% 8.89%
TOYS -2.52% -0.31%
FIRST QUARTER 2017 VS. FOURTH QUARTER 2016
COMICS -15.15% -12.69%
GRAPHIC NOVELS -11.42% -16.73%
TOTAL COMICS/GN -14.06% -12.98%
TOYS -20.45% -23.92%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 92 39 0 131
DC ENTERTAINMENT 92 31 0 123
IMAGE COMICS 61 16 2 79
IDW PUBLISHING 60 19 0 79
DARK HORSE COMICS 25 14 0 39
TITAN COMICS 24 6 5 35
BOOM ENTERTAINMENT 24 10 0 34
VIZ MEDIA 0 26 0 26
DYNAMITE ENTERTAINMENT 21 1 0 22
VALIANT ENTERTAINMENT LLC 7 2 0 9
OTHER NON-TOP 10 130 161 20 311

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 AMAZING SPIDER-MAN #25 $9.99 JAN170988-M MAR
2 DARK KNIGHT III: THE MASTER RACE #8 $5.99 JAN170324-M DC
3 BATMAN #18 $2.99 JAN170237-M DC
4 BATMAN #19 $2.99 JAN170239-M DC
5 IRON FIST #1 $3.99 JAN170951-M MAR
6 X-MEN PRIME #1 $4.99 JAN170940 MAR
7 STAR WARS #29 $3.99 JAN171083-M MAR
8 ALL-STAR BATMAN #8 $4.99 JAN170228-M DC
9 THE WALKING DEAD #165 (MR) $2.99 JAN170772 IMA
10 JUSTICE LEAGUE #16 $2.99 JAN170285-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SAGA VOLUME 7 TP (MR) $14.99 JAN170850 IMA
2 THE WALKING DEAD VOLUME 27: THE WHISPERER WAR TP $14.99 AUG168569 IMA
3 HARLEY QUINN VOLUME 1: DIE LAUGHING TP $16.99 DEC160373 DC
4 SUICIDE SQUAD VOLUME 1: THE BLACK VAULT TP $16.99 DEC160375 DC
5 DEATH OF X TP $17.99 DEC161096 MAR
6 TITANS VOLUME 1: THE RETURN OF WALLY WEST TP $16.99 DEC160376 DC
7 WOLVERINE: OLD MAN LOGAN TP $29.99 JUL100692 MAR
8 DEATHSTROKE VOLUME 1: THE PROFESSIONAL TP $16.99 DEC160372 DC
9 BATGIRL VOLUME 1: BEYOND BURNSIDE TP $16.99 DEC160370 DC
10 DEADLY CLASS VOLUME 5: CAROUSEL TP (MR) $14.99 JAN170822 IMA

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 STAR WARS: DARTH VADER & FAMILY COLORING BOOK $14.95 JAN172321 CHR
2 WORLD OF WARCRAFT CHRONICLE VOLUME 2 HC $39.99 NOV160049 DAR
3 LEGEND OF ZELDA: ART & ARTIFACTS HC $39.99 JUL168360 DAR
4 THE SHADOW DOUBLE NOVEL VOLUME 115 SC $14.95 DEC162213 SAN
5 THE LEGION OF REGRETTABLE SUPERVILLAINS HC $24.95 JAN172281 RAN
6 THE ART OF MASS EFFECT: ANDROMEDA HC $39.99 NOV160081 DAR
7 DOCTOR WHO: T IS FOR TARDIS HC $9.99 SEP168058 PEN
8 ICHI-F: A WORKER’S GRAPHIC MEMOIR OF THE FUKUSHIMA NUCLEAR PLANT SC $24.99 JAN171863 RAN
9 OTOMO: GLOBAL TRIBUTE TO THE GENIUS BEHIND AKIRA HC $29.99 OCT168151 RAN
10 BATGIRL: NEW HERO OF THE NIGHT SC $5.99 JAN172287 SCH

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 DC REBIRTH: JUSTICE LEAGUE ACTION FIGURE 7-PACK AUG160372 DC
2 POWER RANGERS LEGACY 6-INCH ACTION FIGURES NOV169036 BAN
3 ONE-12 COLLECTIVE: MARVEL: THE PUNISHER DELUXE ACTION FIGURE JUN168911 MEZ
4 BATMAN ANIMATED: BATMAN EXPRESSIONS PACK SEP160384 DC
5 DC DESIGNER SERIES: BOMBSHELLS HARLEY QUINN ACTION FIGURE OCT160334 DC
6 SONIC THE HEDGEHOG: SONIC NENDOROID EZ AUG169297 GOO
7 MARVEL: LADY LOKI BISHOUJO STATUE SEP162765 KOT
8 DC DESIGNER SERIES: SUPERMAN & LOIS LANE BY GARY FRANK STATUE AUG160368 DC
9 DC COMICS: BATMAN & ROBIN ARTFX+ STATUE 2-PACK OCT162923 KOT
10 ONE-12 COLLECTIVE: DC: REVERSE FLASH ACTION FIGURE MAY168197 MEZ

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 MARVEL HEROCLIX: DEADPOOL AND X-FORCE BOOSTER BRICK NOV162996 NEC
2 LEGEND OF ZELDA CHESS DEC163202 USA
3 MACHI KORO CARD GAME MAY142831 IDW
4 MAGIC THE GATHERING TCG: ELDRITCH MOON BOOSTER PACKS MAY163104 WIZ
5 MARVEL HEROCLIX: DEADPOOL AND X-FORCE FAST FORCES 6-PACK NOV162997 NEC
6 D&D: MONSTER MENAGERIE MINIATURE BOOSTER BRICK AUG169525 NEC
7 FINDING DORY: DON’T WAKE HANK GAME JUL158674 BAN
8 TRIVIAL PURSUIT: STAR WARS GAME OCT168253 HAS
9 TEENAGE MUTANT NINJA TURTLES: SHADOWS OF THE PAST BOARD GAME APR160482 IDW
10 TEENAGE MUTANT NINJA TURTLES: SHADOWS OF THE PAST: APRIL O’NEIL ADVENTURE PACK AUG160440 IDW