Marvel and DC Nearly Tie for February’s Unit Share

dollar-shareDiamond Comic Distributors has released February’s best-selling comics and publisher stats. It continues to be a weird mix in the industry showing some volatility and that right now the market is up for grabs.

Both Marvel and DC Comics saw gains in “dollar share” compared to the previous month. Marvel increase by 0.37 percentage points and DC gained 1.3 percentage points. Unit share is where things get interesting with a near tie between the two publishers. Marvel took 33.64% of the market and DC took 33.47%. That’s a drop for Marvel of 8.98 percentage points and DC gained 2.14 points.

unit-shareMarvel’s loss was Image‘s gain apparently. The company had 9.58% dollar share (down 0.34 points) and 18.13% unit shares (up 8.77 points). That unit share gain was due to The Walking Dead #163 which shipped over 750,000 copies due to its 25 cent cover price. Weirdly, that comic isn’t listed in the top ten comics.

In fourth was IDW Publishing with a 5.83% dollar share (up 0.58) and a 3.27% unit share (down 0.18), followed by Dark Horse Comics with a 2.57% dollar share (down 1.47) and a 1.45% unit share (down 1.46).

Marvel Comics had two titles in the top ten with Star Wars: Darth Maul topping the chart (we’ll need to find out how Walking Dead wasn’t at the top). DC Entertainment had seven titles among the top ten. Climbing into the top ten, Robert Kirkman and Charlie Adlard’s The Walking Dead #164 from Image Comics ranked #6. It saw a bounce from the previous 25 cent issue. Among the premier publishers, IDW Publishing’s Batman/Teenage Mutant Ninja Turtles #4 was their top book at #94, and Dark Horse Comics’ Serenity: No Power in the ‘Verse #5 was their top book at #110.

Rick Remender and Jerome Opena’s fantasy Seven to Eternity Volume 1 from Image Comics was February’s best-selling graphic novel.Image had three in the top ten. IDW Publishing had two titles in the top ten — Love Is Love, the Pulse Nightclub charity anthology collection that topped the sales chart in January, ranked #2 for the month, and Rep. John Lewis’ March Book 3, the conclusion of his graphic autobiography about the Civil Rights Movement, ranked #6. DC Entertainment had four titles in the top ten. Rounding out the top ten, Brian Michael Bendis and David Marquez’s Civil War II from Marvel Comics ranked #10 for the month.

Dark Horse Comics’ The Legend of Zelda: Art & Artifacts, a compendium of artwork from Nintendo’s Legend of Zelda video game franchise, was February’s best-selling book and one of the publisher’s four books among the top ten. IDW Publishing’s Vintage Romance Comic Book Covers Coloring Book ranked #8 for the month.

Bandai’s Dragon Ball Z: Master Stars Piece Manga Dimensions: Son Gohan Figure was February’s best-selling toy product. DC Collectibles had five products in the top ten, led by the Batman v Superman: Dawn of Justice: Wonder Woman Statue at #2. Diamond Select Toys had two products in the top ten, with the Marvel Gallery: Dr. Strange PVC Figure as their top ranked product at #5.

USAopoly’s Pokémon Monopoly: Kanto Edition, a custom edition of the classic board game, was February’s best-selling game product.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 37.46% 33.64%
DC ENTERTAINMENT 30.23% 33.47%
IMAGE COMICS 9.58% 18.13%
IDW PUBLISHING 5.83% 3.27%
DARK HORSE COMICS 2.57% 1.45%
BOOM! STUDIOS 2.08% 1.84%
DYNAMITE ENTERTAINMENT 1.52% 2.06%
TITAN COMICS 1.16% 0.92%
VIZ MEDIA 1.10% 0.35%
ONI PRESS INC. 0.86% 0.60%
OTHER NON-TOP 10 7.62% 4.27%

 COMPARATIVE SALES STATISTICS

  DOLLARS UNITS

FEBRUARY 2017 VS. JANUARY 2017

COMICS -4.67% 3.65%
GRAPHIC NOVELS 9.05% 3.04%
TOTAL COMICS/GN -0.82% 3.61%
TOYS 23.91% 3.09%

FEBRUARY 2017 VS. FEBRUARY 2016

COMICS -4.47% 17.29%
GRAPHIC NOVELS -3.30% -12.98%
TOTAL COMICS/GN -4.11% 14.70%
TOYS 25.46% 0.38%

YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016

COMICS -2.06% 12.11%
GRAPHIC NOVELS -7.60% -10.88%
TOTAL COMICS/GN -3.76% 10.26%
TOYS 3.18% -0.94%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 104 36 0 140
DC ENTERTAINMENT 82 33 1 116
IMAGE COMICS 46 14 1 61
IDW PUBLISHING 36 22 0 58
TITAN COMICS 24 6 0 30
BOOM ENTERTAINMENT 24 3 0 27
DARK HORSE COMICS 13 13 0 26
VIZ MEDIA 0 23 0 23
DYNAMITE ENTERTAINMENT 16 4 0 20
ONI PRESS INC. 10 5 0 15
OTHER NON-TOP 10 94 138 20 252

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 STAR WARS DARTH MAUL #1 $4.99 DEC161069-M MAR
2 BATMAN #16 $2.99 DEC160259-M DC
3 BATMAN #17 $2.99 DEC160261-M DC
4 JUSTICE LEAGUE OF AMERICA #1 [*] $2.99 DEC160235-M DC
5 SUPER SONS #1 [*] $2.99 DEC160240-M DC
6 WALKING DEAD #164 (MR) $2.99 DEC160746-M IMA
7 ALL STAR BATMAN #7 $4.99 DEC160246-M DC
8 STAR WARS #28 $3.99 DEC161066-M MAR
9 JUSTICE LEAGUE OF AMERICA REBIRTH #1 [*] $2.99 DEC160233-M DC
10 JUSTICE LEAGUE #14 $2.99 DEC160297-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SEVEN TO ETERNITY TP VOL 01 $9.99 DEC160767-M IMA
2 LOVE IS LOVE GN $9.99 OCT160480 IDW
3 BATMAN DETECTIVE TP VOL 01 RISE OT BATMEN (REBIRTH) $16.99 NOV160317 DC
4 SNOTGIRL TP VOL 01 GREEN HAIR DONT CARE $9.99 DEC160774 IMA
5 WONDER WOMAN TP VOL 01 THE LIES (REBIRTH) $16.99 NOV160320 DC
6 MARCH GN BOOK 03 $19.99 JUN160408 IDW
7 SUPERMAN ACTION COMICS TP VOL 01 PATH OF DOOM (REBIRTH) $16.99 NOV160319 DC
8 HAL JORDAN & THE GLC TP VOL 01 SINESTROS LAW (REBIRTH) $17.99 NOV160318 DC
9 OUTCAST BY KIRKMAN & AZACETA TP VOL 04 (MR) $14.99 DEC160821 IMA
10 CIVIL WAR II HC $50.00 OCT160999 MAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 LEGEND OF ZELDA ART & ARTIFACTS HC $39.99 JUL168360 DAR
2 NEIL GAIMAN NORSE MYTHOLOGY HC $25.95 DEC162208 WW
3 SHADOW DOUBLE NOVEL VOL 114 DEATH BY PROXY & LOOT OF DEATH $14.95 NOV162123 SAN
4 LEGO BATMAN MOVIE ACTIVITY BOOK WITH MINIFIGURE $8.99 NOV162102 SCH
5 DRAGON AGE ADULT COLORING BOOK SC $14.99 OCT160028 DAR
6 UNBEATABLE SQUIRREL GIRL SQUIRREL MEETS WORLD HC $13.99 DEC162185 HAC
7 LEGEND OF ZELDA ART & ARTIFACTS HC LTD ED $79.99 OCT168812 DAR
8 VINTAGE ROMANCE COMIC BOOK COVERS COLORING BOOK TP $9.99 DEC160595 IDW
9 DOCTOR WHO GOOD BAD & ALIEN SC $9.99 NOV158049 PEN
10 VAMPIRE HUNTER D NOVEL SC VOL 25 (MR) $11.99 OCT160081 DAR

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 DBZ MS PIECE MANGA DIMENSIONS SON GOHAN FIG MAY168161 BAN
2 BATMAN V SUPERMAN DOJ WONDER WOMAN STATUE NOV150319 DC
3 BATMAN ANIMATED BATMAN BEYOND AF 3 PACK JUL160450 DC
4 DC BOMBSHELLS KATANA STATUE JUL160448 DC
5 MARVEL GALLERY DR STRANGE PVC FIG JUL162621 DST
6 SUICIDE SQUAD MOVIE JOKER & HARLEY QUINN STATUE AUG160374 DC
7 MARVEL FEMALE THOR BISHOUJO STATUE AUG162818 KOT
8 BATMAN ANIMATED NBA GIRLS NIGHT OUT AF 5 PACK (RES) NOV160375 DC
9 BATMAN ANIMATED SERIES PREM COLL NURSE HARLEY STAT AUG162553 DST
10 WALKING DEAD TV DARYL DIXON LTD ED STATUE MAY160736 TMP

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 POKEMON KANTO MONOPOLY DEC163203 USA
2 HARRY POTTER DECK BUILDING GAME DEC163201 USA
3 MTG TCG OATH OF THE GATEWATCH BOOSTER DIS NOV158284 WIZ
4 MTG TCG CONSPIRACY TAKE THE CROWN BOOSTER DIS JUL168216 WIZ
5 YU GI OH TCG RAGING TEMPEST BOOSTER DIS SEP168277 KON
6 TMNT DICE MASTERS HEROES IN A HALF SHELL BOX SET SEP163197 NEC
7 D&D MINIATURES SET FIVE 8CT BOOSTER BRICK JUN169191 NEC
8 CLUE STAR WARS CLUE GAME CS OCT168250 HAS
9 MARVEL HEROCLIX SUPERIOR FOES OF SPIDER-MAN BOOSTER BRICK MAY163107 NEC
10 MTG TCG 2016 COMMANDER CASE AUG168994 WIZ
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