Marvel and DC Nearly Tie for February’s Unit Share

dollar-shareDiamond Comic Distributors has released February’s best-selling comics and publisher stats. It continues to be a weird mix in the industry showing some volatility and that right now the market is up for grabs.

Both Marvel and DC Comics saw gains in “dollar share” compared to the previous month. Marvel increase by 0.37 percentage points and DC gained 1.3 percentage points. Unit share is where things get interesting with a near tie between the two publishers. Marvel took 33.64% of the market and DC took 33.47%. That’s a drop for Marvel of 8.98 percentage points and DC gained 2.14 points.

unit-shareMarvel’s loss was Image‘s gain apparently. The company had 9.58% dollar share (down 0.34 points) and 18.13% unit shares (up 8.77 points). That unit share gain was due to The Walking Dead #163 which shipped over 750,000 copies due to its 25 cent cover price. Weirdly, that comic isn’t listed in the top ten comics.

In fourth was IDW Publishing with a 5.83% dollar share (up 0.58) and a 3.27% unit share (down 0.18), followed by Dark Horse Comics with a 2.57% dollar share (down 1.47) and a 1.45% unit share (down 1.46).

Marvel Comics had two titles in the top ten with Star Wars: Darth Maul topping the chart (we’ll need to find out how Walking Dead wasn’t at the top). DC Entertainment had seven titles among the top ten. Climbing into the top ten, Robert Kirkman and Charlie Adlard’s The Walking Dead #164 from Image Comics ranked #6. It saw a bounce from the previous 25 cent issue. Among the premier publishers, IDW Publishing’s Batman/Teenage Mutant Ninja Turtles #4 was their top book at #94, and Dark Horse Comics’ Serenity: No Power in the ‘Verse #5 was their top book at #110.

Rick Remender and Jerome Opena’s fantasy Seven to Eternity Volume 1 from Image Comics was February’s best-selling graphic novel.Image had three in the top ten. IDW Publishing had two titles in the top ten — Love Is Love, the Pulse Nightclub charity anthology collection that topped the sales chart in January, ranked #2 for the month, and Rep. John Lewis’ March Book 3, the conclusion of his graphic autobiography about the Civil Rights Movement, ranked #6. DC Entertainment had four titles in the top ten. Rounding out the top ten, Brian Michael Bendis and David Marquez’s Civil War II from Marvel Comics ranked #10 for the month.

Dark Horse Comics’ The Legend of Zelda: Art & Artifacts, a compendium of artwork from Nintendo’s Legend of Zelda video game franchise, was February’s best-selling book and one of the publisher’s four books among the top ten. IDW Publishing’s Vintage Romance Comic Book Covers Coloring Book ranked #8 for the month.

Bandai’s Dragon Ball Z: Master Stars Piece Manga Dimensions: Son Gohan Figure was February’s best-selling toy product. DC Collectibles had five products in the top ten, led by the Batman v Superman: Dawn of Justice: Wonder Woman Statue at #2. Diamond Select Toys had two products in the top ten, with the Marvel Gallery: Dr. Strange PVC Figure as their top ranked product at #5.

USAopoly’s Pokémon Monopoly: Kanto Edition, a custom edition of the classic board game, was February’s best-selling game product.

TOP COMIC BOOK PUBLISHERS

PUBLISHERDOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS37.46%33.64%
DC ENTERTAINMENT30.23%33.47%
IMAGE COMICS9.58%18.13%
IDW PUBLISHING5.83%3.27%
DARK HORSE COMICS2.57%1.45%
BOOM! STUDIOS2.08%1.84%
DYNAMITE ENTERTAINMENT1.52%2.06%
TITAN COMICS1.16%0.92%
VIZ MEDIA1.10%0.35%
ONI PRESS INC.0.86%0.60%
OTHER NON-TOP 107.62%4.27%

 COMPARATIVE SALES STATISTICS

 DOLLARSUNITS

FEBRUARY 2017 VS. JANUARY 2017

COMICS-4.67%3.65%
GRAPHIC NOVELS9.05%3.04%
TOTAL COMICS/GN-0.82%3.61%
TOYS23.91%3.09%

FEBRUARY 2017 VS. FEBRUARY 2016

COMICS-4.47%17.29%
GRAPHIC NOVELS-3.30%-12.98%
TOTAL COMICS/GN-4.11%14.70%
TOYS25.46%0.38%

YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016

COMICS-2.06%12.11%
GRAPHIC NOVELS-7.60%-10.88%
TOTAL COMICS/GN-3.76%10.26%
TOYS3.18%-0.94%

NEW TITLES SHIPPED

PUBLISHERCOMICS SHIPPEDGRAPHIC NOVELS SHIPPEDMAGAZINES SHIPPEDTOTAL

SHIPPED

MARVEL COMICS104360140
DC ENTERTAINMENT82331116
IMAGE COMICS4614161
IDW PUBLISHING3622058
TITAN COMICS246030
BOOM ENTERTAINMENT243027
DARK HORSE COMICS1313026
VIZ MEDIA023023
DYNAMITE ENTERTAINMENT164020
ONI PRESS INC.105015
OTHER NON-TOP 109413820252

TOP 10 COMIC BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1STAR WARS DARTH MAUL #1$4.99DEC161069-MMAR
2BATMAN #16$2.99DEC160259-MDC
3BATMAN #17$2.99DEC160261-MDC
4JUSTICE LEAGUE OF AMERICA #1 [*]$2.99DEC160235-MDC
5SUPER SONS #1 [*]$2.99DEC160240-MDC
6WALKING DEAD #164 (MR)$2.99DEC160746-MIMA
7ALL STAR BATMAN #7$4.99DEC160246-MDC
8STAR WARS #28$3.99DEC161066-MMAR
9JUSTICE LEAGUE OF AMERICA REBIRTH #1 [*]$2.99DEC160233-MDC
10JUSTICE LEAGUE #14$2.99DEC160297-MDC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1SEVEN TO ETERNITY TP VOL 01$9.99DEC160767-MIMA
2LOVE IS LOVE GN$9.99OCT160480IDW
3BATMAN DETECTIVE TP VOL 01 RISE OT BATMEN (REBIRTH)$16.99NOV160317DC
4SNOTGIRL TP VOL 01 GREEN HAIR DONT CARE$9.99DEC160774IMA
5WONDER WOMAN TP VOL 01 THE LIES (REBIRTH)$16.99NOV160320DC
6MARCH GN BOOK 03$19.99JUN160408IDW
7SUPERMAN ACTION COMICS TP VOL 01 PATH OF DOOM (REBIRTH)$16.99NOV160319DC
8HAL JORDAN & THE GLC TP VOL 01 SINESTROS LAW (REBIRTH)$17.99NOV160318DC
9OUTCAST BY KIRKMAN & AZACETA TP VOL 04 (MR)$14.99DEC160821IMA
10CIVIL WAR II HC$50.00OCT160999MAR

TOP 10 BOOKS

RANKDESCRIPTIONPRICEITEM CODEVENDOR
1LEGEND OF ZELDA ART & ARTIFACTS HC$39.99JUL168360DAR
2NEIL GAIMAN NORSE MYTHOLOGY HC$25.95DEC162208WW
3SHADOW DOUBLE NOVEL VOL 114 DEATH BY PROXY & LOOT OF DEATH$14.95NOV162123SAN
4LEGO BATMAN MOVIE ACTIVITY BOOK WITH MINIFIGURE$8.99NOV162102SCH
5DRAGON AGE ADULT COLORING BOOK SC$14.99OCT160028DAR
6UNBEATABLE SQUIRREL GIRL SQUIRREL MEETS WORLD HC$13.99DEC162185HAC
7LEGEND OF ZELDA ART & ARTIFACTS HC LTD ED$79.99OCT168812DAR
8VINTAGE ROMANCE COMIC BOOK COVERS COLORING BOOK TP$9.99DEC160595IDW
9DOCTOR WHO GOOD BAD & ALIEN SC$9.99NOV158049PEN
10VAMPIRE HUNTER D NOVEL SC VOL 25 (MR)$11.99OCT160081DAR

TOP 10 TOYS

RANKDESCRIPTIONITEM CODEVENDOR
1DBZ MS PIECE MANGA DIMENSIONS SON GOHAN FIGMAY168161BAN
2BATMAN V SUPERMAN DOJ WONDER WOMAN STATUENOV150319DC
3BATMAN ANIMATED BATMAN BEYOND AF 3 PACKJUL160450DC
4DC BOMBSHELLS KATANA STATUEJUL160448DC
5MARVEL GALLERY DR STRANGE PVC FIGJUL162621DST
6SUICIDE SQUAD MOVIE JOKER & HARLEY QUINN STATUEAUG160374DC
7MARVEL FEMALE THOR BISHOUJO STATUEAUG162818KOT
8BATMAN ANIMATED NBA GIRLS NIGHT OUT AF 5 PACK (RES)NOV160375DC
9BATMAN ANIMATED SERIES PREM COLL NURSE HARLEY STATAUG162553DST
10WALKING DEAD TV DARYL DIXON LTD ED STATUEMAY160736TMP

TOP 10 GAMES

RANKDESCRIPTIONITEM CODEVENDOR
1POKEMON KANTO MONOPOLYDEC163203USA
2HARRY POTTER DECK BUILDING GAMEDEC163201USA
3MTG TCG OATH OF THE GATEWATCH BOOSTER DISNOV158284WIZ
4MTG TCG CONSPIRACY TAKE THE CROWN BOOSTER DISJUL168216WIZ
5YU GI OH TCG RAGING TEMPEST BOOSTER DISSEP168277KON
6TMNT DICE MASTERS HEROES IN A HALF SHELL BOX SETSEP163197NEC
7D&D MINIATURES SET FIVE 8CT BOOSTER BRICKJUN169191NEC
8CLUE STAR WARS CLUE GAME CSOCT168250HAS
9MARVEL HEROCLIX SUPERIOR FOES OF SPIDER-MAN BOOSTER BRICKMAY163107NEC
10MTG TCG 2016 COMMANDER CASEAUG168994WIZ