Valiant Announces Massive Slate of Marketing & Sales Support for X-O Manowar #1 – In Stores March 22nd
Valiant is proud to reveal details on an extensive campaign of marketing and sales support for X-O Manowar (2017) #1 that, in total, will amount to the biggest sell-through initiative of 2017 from any major comic book publisher!
As X-O Manowar (2017) #1 – the FIRST ISSUE of the EPIC ONGOING SERIES from New York Times best-selling writer Matt Kindt and Valiant-exclusive rising star Tomas Giorello – thunders its way into comic shops everywhere on March 22nd for a star-shattering crusade through the galaxy, Valiant is gearing up for a series of promotional initiatives as mighty as the unstoppable X-O Manowar himself with offerings that include:
X-O MANOWAR SILICONE RINGS
Several weeks ago at the ComicsPRO conference in Memphis, TN, Valiant debuted a limited-edition run of powder-coated X-O MANOWAR metal rings – coarsely brushed pewter laced with the signature gold tendrils of the Shanhara armor – to homage the new X-O Manowar ring hand-crafted by Aric of Dacia in the opening pages of March’s X-O Manowar (2017) #1. Now, on the heels of increased fan and retailer demand, Valiant is delivering Aric of Dacia’s armor-plated weapon of war into the hands of comics fans everywhere with X-O MANOWAR SILICONE PROMOTIONAL RINGS! As depicted in X-O Manowar (2017) #1, Aric of Dacia has re-forged his bond with the ultra-powerful Shanhara armor into a ring that will soon aid in his conquest on an entire galaxy… Now readers everywhere can take part in the crusade that is to come with these specially manufactured, silicone tributes to the latest addition to X-O Manowar’s intergalactic arsenal – emulating the much-demanded retailer version from ComicsPRO!
Shipping in bundles of 50 to participating retailers, and available at upcoming Valiant-attending conventions while supplies last! Available 3/1/17.
X-O MANOWAR (2017) #1 SPRING PREVIEWS
Get your first look inside the staggering battle that lies ahead right here with this exclusive, 16-page comic preview featuring artwork, character designs, creator commentary, and interviews from the entirety of X-O MANOWAR’s all-star creative team, including writer Matt Kindt and artist Tomas Giorello!
Shipped in bundles of 50 to participating retailers, and available at upcoming Valiant-attending conventions while supplies last! Available now.
X-O MANOWAR (2017) #1 POINT-OF-PURCHASE (POP) PROMOTIONAL ITEMS – WINDOW CLINGS AND MORE
To date, Valiant has released a formidable battery of in-store X-O MANOWAR promotional items for retailers, including posters, six-foot standees, section signs, calendars, box cutters, and more. Look for Valiant’s POP program in support of X-O Manowar (2017) #1 to continue on an ongoing basis with a special sell-through package including window clings, promotional pens, and more.Contact retailers@valiantentertainment.com to participate.
CUSTOM STORE SIGNAGE
Looking for new ways to promote X-O MANOWAR in your store? Valiant will design and manufacture custom signage to fit any area in your comic shop – from the front door to the ceiling, no space is too large or too small to spotlight Valiant’s biggest ongoing series of 2017!
CONTINUAL CONSUMER ADVERTISING & MARKETING SUPPORT
In advance of the release of X-O Manowar #1 and for weeks afterward, Valiant will undertake large-scale advertising buys with leading comic book publications, websites and podcasts. Plus: Look for additional X-O MANOWAR promotions at more than 40 conventions across summer 2017, including Seattle’s Emerald City Comicon, Anaheim’s WonderCon, Chicago’s C2E2, and live dates on the 2017 Warped Tour.
TARGETED SOCIAL MEDIA CO-OP ADVERTISING
Looking to boost your reach in your store’s geographic area? Contact retailers@valiantentertainment.com and Valiant will design and promote targeted Facebook campaigns advertising X-O Manowar #1 in your town or city.
X-O MANOWAR (2017) #1 TRAILERS – CUSTOMIZED FOR YOUR STORE!
Coming in advance of Valiant’s biggest launch of the year, Valiant will customize copies of the all-new animated trailer for X-O Manowar #1 – spotlighting the cosmos-crushing debut of 2017 from all-star creators Matt Kindt and Tomas Giorello – with a special title card advertising your store logos and contact information.
Suitable for social media or broadcast use. Contact retailers@valiantentertainment.com to participate.
X-O MANOWAR (2017) #1 RETAILER REVIEW CONTEST
Retailers and store staff: Win cash, and insane Valiant swag, for you and your store! Read X-O Manowar (2017) #1 and film a brief 10-second review, then send the video to Valiant for a chance to win some amazing prizes!
WAYS TO WIN
Review X-O Manowar #1 in a short 10 second video clip. Every video should include: who you are, the name/location of your shop, and what you thought of X-O Manowar #1. Post your video using the hashtag #XOREVIEW. Tag us on Twitter (@ValiantComics), Facebook (@ValiantComics), or Instagram (@ValiantEntertainment) AND tag the store’s social media.
Feel free to use this pitch in your customer emails and on social media.
Please make sure the name of your shop is included when posting!
WHAT YOU WIN
(1) Grand Prize Winner: One copy of the awesome 1:500 X-O MANOWAR #1 Metal Variant for your store and $200 cash for you!(4) Runner Up Prizes: A Gold Variant of X-O MANOWAR #1 for your store and $100 cash for you!
ALL ENTRIES MUST BE SUBMITTED BY MARCH 21ST.
For more information on any of these initiatives or to get your store involved, please contact Valiant directly at retailers@valiantentertainment.com for assistance.
