Demo-Graphics: Comic Fandom on Facebook

Earlier this month I posted the statistics of the general comic fandom on Facebook. As we release all stats, here’s a repeat of that post.

Here’s the data already released for Marvel, DC and Indie/Small Press.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Facebook Population: Over 42,000,000 in the United States

Has remained steady this month. After a bit of fluctuation over the last few months, it’s now settled at a consistent amount. Worldwide, the estimate is 280,326,308.

The Spanish-speaking population last month was 15.17%, and this month the population has increased up to 20.48%.

Gender and Age

The population has remained steady and the gender split has also remained steady. Men account for 54.76% and women account for 45.24%.facebook comics gender 6.1.16We’ll next look at how the percentage of women and men break down through age.

facebook comics gender age 7.1.16While the population has remained steady there has been some shifts in the raw data below. The population last month was 41.14 million and this month its increased to 42.57 million. The shift is for those age 26 to 64 which increased in population size. Those age 25 and under decreased.

facebook comics gender age raw 7.1.16Relationship Status

Relationship stats have shifted last month. “Single,” “Unspecified,” and “Open Relationship” all increased from last month.

facebook comics relationship 7.1.16Education

There’s been some shifts from the previous month but it’s still interesting to see where men and women are in equal numbers when it comes to education.

facebook comics education 7.1.16Gender Interest

Men interested in men and women interested in women both increased compared to last month.

facebook comics gender interest 7.1.16Ethnicity

African Americans and Asian Americans bother increased while Hispanics remained steady compared to last month.

facebook comics ethnicity 7.1.16Generation

Both Baby Boomers and Generation X both decreased from last month.

facebook comics generation 7.1.16And come back tomorrow to see where everyone stands!