Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, and first of the year, and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Facebook Population: Over 39,000,000 in the United States

The rebound was short lived as the population dips to the previous month’s total of 39 million. This seems to be a common amount of folks so it’s a common population size.

The Spanish-speaking population last month was 15.61%, and this month the population increased in raw size and percent. It now stands at 17.18%.

Gender and Age

Last month women accounted for 43.90% and men were 56.10%. This month both men and women dipped by 1 million, but their percentages shifted a bit. Women now account for 43.59% while men account for 56.41%.
facebook gender 5.1.16We’ll next look at how the percentage of women and men break down through age.facebook gender age 5.1.16While the overall population dipped by 2 million, women age 18 to 29 increased in overall population while men decreased.

faceboook gender age raw 5.1.16Relationship Status

Those “engaged,” “in a relationship,” and “unspecified” increased in percentage compared to last month.
facebook relationship 5.1.16

Education

There’s been some shifts from the previous month but it’s still interesting to see where men and women are in equal numbers when it comes to education.

facebook education 5.1.16Gender Interest

Those interested in the same gender is about the same compared to last month with some slight differences.

facebook relationship interest 5.1.16Ethnicity

Even though the overall population decreased, African Americans and Hispanics both increased while Asian Americans stayed the same. Hispanics who are English dominant decreased compared to last month.

facebook ethnicity 5.1.16Generation

With the overall population down, Baby Boomers and Generation X both decreased with the biggest dip in Generation X. Even with that though, Millennials increased compared to last month.

facebook generation 5.1.16And that wraps up this month’s report!