DC Comics Shakes Up Vertigo, Shelly Bond Let Go
You go to sleep and wake up to a whole bunch of shit hitting the fan. DC Entertainment has announced it’ll be “restructuring” its imprint Vertigo. As part of that restructuring they have let go Shelly Bond, the Vice President & Executive Editor of the line of comics.
Bond began with DC Comics, and Vertigo, since 1993 which is when the imprint was formed. Previously she worked at Comico. She has worked on the imprint’s most celebrated works such as The Sandman, Sandman Mystery Theater, The Invisibles, Fables, and iZombie. In 2012 she became the Executive Editor for the line of comics after former head Karen Berger departed. She’s beloved in the industry with many specifically wanting to work with Vertigo to work with her.
The imprint was formed as a mature imprint for DC Comics.
However, the imprint has had issues in recent years with much of its prestige diminished and new series not exactly burning up the sales chart. Last year the line launched 12 new series, and while a few saw critical acclaim, they haven’t sold all that well. In fairness, a lot of comics aren’t selling all that well currently. In an age of an Image resurgence and a new golden age of indie comics, the line seemed to have trouble figuring out its role in this new landscape.
At Emerald City Comicon DC Comics announced a new imprint headed up by Gerard Way called Young Animal. The four series announced included Doom Patrol, Shade, The Changing Girl, Cave Carson Has a Cybernetic Eye, and Mother Panic. That line-up seemed more of something you’d have seen at Vertigo, and it led many to ponder (including myself) why they weren’t being published under the Vertigo imprint, and I took it as the writing on the wall for the line.
The elimination of Bond’s position will have the team reporting to Jim Lee and Dan DiDio who head up the main DC Comics line-up, which itself is seeing its latest shake-up in a month with the “Rebirth” initiative.
DC Comics has released a full statement which you can read below:
STATEMENT RE VERTIGO RESTRUCTURING – April 2016
DC Entertainment is reexamining the direction and focus of the Vertigo imprint of comic books and graphic novels. The goal is to keep competitive and stay relevant in the changing marketplace, and to set the business up for future success.
The updated business structure will result for some employees in a change of reporting relationship, new job descriptions, and expanded roles and responsibilities.
Unfortunately, as part of the restructuring, the position of Vice President & Executive Editor has been eliminated. This was a very challenging process, and we made every effort to ensure all decisions were made with great care and consideration.
We are extremely grateful for Shelly Bond’s commitment and dedication to Vertigo, its books and its incredibly talented team of staff and creators.
In Vertigo she leaves a legacy to which we remain committed and on which we intend to build for the future. She will always be a deeply valued and respected member of the DC family.
We have the utmost confidence in the current editorial staff and look forward to the team leaving their mark on the Vertigo line knowing this new alignment creates a stronger organization that is well positioned for maximum potential.
Expect lots more as this story develops.