Diamond Announces March 2016 Top Products. Publisher Shares See an Interesting Shift.

dollar-shareMarch was in like a lion and out like a lion according to Diamond Comic Distributors who released the initial information for sales for the month. Not only were there surprises as to the top selling comics, but also an interesting shift in dollar and unite share for publishers.

Marvel remained the top publisher for the month with a 37.39% dollar share and 42.71% unit share. The dollar share is a significant drop from the previous month wich saw 40.78% and the unit share is slightly up from last month’s 42.19%. DC Entertainment continued to be in second with 26.32% dollar share and 25.94% unit share. The dollar share is up from last month’s 26% and down from last month’s 29.01% unit share. Image Comics continued to be in third with 8.73% dollar share and 8.63% unit share. The publisher lost ground in both. Last month Image had 9.18% dollar share and 10.13% unit share. Also with a mixed month was fourth place IDW Publishing. IDW had 5.82% dollar share and 4.41% unit share down from last month’s 4.78% and 4.14%.

And here’s where things get really interesting.

unit-shareBOOM! Studios moved into fifth for the month knocking down Dark Horse Comics which came in sixth. BOOM!’s success is due to the launch of Mighty Morphin Power Rangers, which we’ll talk more about below. BOOM! ended the month with 3.26% dollar share and 4.07% unit share compared to last month’s 2.12% and 1.94%. Dark Horse had 2.82% and 2.47% compared to last month’s 3.07% and 2.59%.

Rounding out the top ten was Dynamite Entertainment which dropped slightly in both. Viz Media doubled it’s previous month’s percentages. Titan Comics increased by about 50%. Finally, Eaglemoss Publications moved into the top ten, while Oni Press fell out of it.

When it comes to year to year to date, comics are down in both dollars and units while graphic novel sales are soaring.

Batman #50 which saw the return of Bruce Wayne as Batman was the top selling comic of the month upsetting Mighty Morphin Power Rangers #1 which many thought would top the list. MMPR orders were solid enough to move BOOM! up a slot. When it comes to publishers, DC Comics had two in the top ten, BOOM! had 1, and Marvel had 7 of which 3 are Star Wars related.

When it comes to graphic novels, Image Comics is dominated the top ten with 5 entries of which The Walking Dead Vol. 25 was the top of the list. DC Comics and Marvel each had two entries on the list. The final slot was held by Dark Horse.

Check out the full top ten lists below.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 37.39% 42.71%
DC ENTERTAINMENT 26.32% 25.94%
IMAGE COMICS 8.73% 8.63%
IDW PUBLISHING 5.82% 4.41%
BOOM! STUDIOS 3.26% 4.07%
DARK HORSE COMICS 2.82% 2.47%
DYNAMITE ENTERTAINMENT 1.69% 1.56%
VIZ MEDIA 1.45% 0.63%
TITAN COMICS 1.42% 1.48%
EAGLEMOSS PUBLICATIONS LTD 1.21% 0.34%
OTHER NON-TOP 10 9.88% 7.77%

 

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 84 44 0 128
DC ENTERTAINMENT 77 40 0 117
IDW PUBLISHING 50 32 0 82
IMAGE COMICS 54 19 0 73
EAGLEMOSS 0 0 47 47
VIZ MEDIA 0 43 0 43
DARK HORSE COMICS 23 16 0 39
TITAN COMICS 19 11 5 35
BOOM ENTERTAINMENT 23 11 0 34
DYNAMITE ENTERTAINMENT 18 2 0 20
OTHER NON-TOP 10 140 153 29 322

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS

MARCH 2016 VS. FEBRUARY 2016

COMICS 3.62% 2.59%
GRAPHIC NOVELS 31.90% 26.24%
TOTAL COMICS/GN 12.29% 4.61%

MARCH 2016 VS. MARCH 2015

COMICS 0.53% -8.45%
GRAPHIC NOVELS 36.36% 34.78%
TOTAL COMICS/GN 11.04% -5.31%

YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015

COMICS -3.40% -9.16%
GRAPHIC NOVELS 12.67% 13.56%
TOTAL COMICS/GN 1.32% -7.53%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN #50 $5.99 JAN160227-M DC
2 MIGHTY MORPHIN POWER RANGERS #1 $3.99 JAN161182-M BOO
3 STAR WARS #17 $3.99 JAN160915-M MAR
4 SUPERMAN #50 $4.99 JAN160229-M DC
5 AMAZING SPIDER-MAN #9 $3.99 JAN160833-M MAR
6 DARTH VADER #17 $3.99 DEC150865 MAR
7 DARTH VADER #18 $3.99 JAN160919 MAR
8 DEADPOOL #8 $3.99 JAN160891-M MAR
9 INTERNATIONAL IRON MAN #1 $3.99 JAN160720-M MAR
10 AVENGERS STANDOFF: ASSAULT ON PLEASANT HILL ALPHA #1 $4.99 JAN160762-M MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE WALKING DEAD VOLUME 25: NO TURNING BACK TP (MR) $14.99 DEC150677 IMA
2 PAPER GIRLS VOLUME 1 TP $9.99 JAN160645 IMA
3 CIVIL WAR TP $24.99 JAN072436 MAR
4 TOKYO GHOST VOLUME 1: ATOMIC GARDEN TP (MR) $9.99 JAN160652 IMA
5 BATMAN VOLUME 7: ENDGAME TP $16.99 DEC150331 DC
6 BEAUTY VOLUME 1 TP (MR) $9.99 JAN160633-M IMA
7 EAST OF WEST VOLUME 5: ALL THESE SECRETS TP $14.99 JAN160657 IMA
8 SECRET WARS HC $50.00 AUG150873 MAR
9 BATMAN VOLUME 8: SUPERHEAVY HC $24.99 NOV150271 DC
10 AVATAR THE LAST AIRBENDER VOLUME 12: SMOKE & SHADOW PART 3 TP $10.99 NOV150073 DAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DC SUPER HERO GIRLS: WONDER WOMAN AT SUPER HERO HIGH HC $13.99 JAN161903 RAN
2 WORLD OF WARCRAFT CHRONICLE VOLUME 1 HC $39.99 NOV150039 DAR
3 THE SHADOW DOUBLE NOVEL VOLUME 104 SC $14.95 DEC151826 SAN
4 DOC SAVAGE DOUBLE NOVEL VOLUME 87 SC $14.95 NOV151873 SAN
5 BATMAN V SUPERMAN: ART OF DAWN OF JUSTICE HC $39.99 JAN161707 RAN
6 VISUAL FUNK STREET ART ADULT COLORING BOOK TP $9.99 DEC150518 IDW
7 MIGHTY MORPHIN POWER RANGERS: LIGHT UP RING & ILLUSTRATED BOOK KIT $9.95 DEC151823 RUN
8 STAR WARS LITTLE GOLDEN BOOK: A NEW HOPE $4.99 MAY151813 RAN
9 BOB’S BURGERS BURGER BOOK HC $19.95 JAN161898 RAN
10 BATMAN V SUPERMAN: DAWN OF JUSTICE TECH MANUAL HC $39.95 JAN161708 RAN

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 DRAGONBALL Z: SON GOKU 10-INCH PVC FIGURE APR158752 BAN
2 POP! STAR WARS: RANCOR (6-INCH) WITH LUKE & SLAVE OOLA VINYL FIGURE 3-PACK SEP158902 FUN
3 MARVEL SELECT: DEADPOOL ACTION FIGURE MAR101468 DST
4 MARVEL UNIVERSE VARIANT PLAY ARTS KAI: CAPTAIN AMERICA FIGURE JUL158280 SQU
5 MARVEL: LADY DEADPOOL BISHOUJO STATUE SEP152305 KOT
6 DC COMICS BOMBSHELLS: THE JOKER & HARLEY QUINN STATUE 2ND ED AUG150309 DC
7 GREEN ARROW AND BLACK CANARY STATUE AUG150310 DC
8 BATMAN V SUPERMAN: DAWN OF JUSTICE: BATMAN STATUE AUG150303 DC
9 BATMAN PREMIUM COLLECTION: MAD LOVE HARLEY QUINN STATUE AUG152310 DST
10 BATMAN PREMIUM COLLECTION: MAD LOVE HARLEY QUINN VARIANT STATUE JUL158013 DST

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 STAR WARS: THE FORCE AWAKENS MONOPOLY OCT158186 HAS
2 STAR WARS X-WING: GHOST EXPANSION PACK OCT152855 FAN
3 SUPERNATURAL MONOPOLY FEB162978 USA
4 RISK: STAR WARS EDITION OCT158587 HAS
5 STAR WARS X-WING: PUNISHING ONE EXPANSION PACK OCT152859 FAN
6 DC HEROCLIX: WORLDS FINEST BOOSTER BRICK DEC152576 NEC
7 V-WARS: BLOOD & FIRE BOARD GAME SEP152626 IDW
8 TICKET TO RIDE MAP COLLECTION 5: UNITED KINGDOM DEC152543 DOW
9 YU-GI-OH! TCG PREMIUM GOLD BOX DEC158812 KON
10 YU-GI-OH! TCG: BREAKERS OF SHADOW SPECIAL EDITION BOOSTERS DEC158528 KON