Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, and first of the year, and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Facebook Population: Over 39,000,000 in the United States

The third month of 2016 brings a rebound from the three month previous slide. Last month the population was 36 million the low of a three month 5 million person loss. This month a straight search returns 39 million, but when you break down individuals by age, it’s a little over 41 million. Either shows an increase.

The Spanish-speaking population last month was 18.33%, and this month is a bit of a decrease to 17.18%, not surprising since the overall population has increased.

Gender and Age

Last month women accounted for 41.67% and men were 58.33%. This month women saw a nice boost outgrowing men by 1 million. Women grew by 2 million while men increased by 1 million. Women now account for 43.59% and men account for 56.41%.
facebook gender 3.1.16We’ll next look at how the percentage of women and men break down through age.facebook gender age 3.1.16

Women gained ground in ages 22 to 37. While they’re not a majority, they gained as a percentage of the population.
facebook gender age raw 3.1.16

Relationship Status

Compared to last month, a greater percentage of folks are “single” as well as “married.” So congrats?
facebook relationship 3.1.16

Education

When it comes to education women with “some grad school” and “in high school” are a majority for that demographic. When and men are also equal for those “in college” and those with “some college.”
facebook education 3.1.16

Gender Interest

Compared to last month these stats are very similar. There’s been little shift.
facebook gender interest 3.1.16

Ethnicity

Compared to last month African Americans took a pretty big dip. Asian Americans and Hispanics remained steady. The loss for African Americans is mostly men, women did not drop as much.

facebook ethnicity 3.1.16

Generation

Numbers have increased to match the population increase. Generation X women decreased as part of the population while Millennial women increased.
facebook generation 3.1.16

 

And that wraps up this month’s report! Join us tomorrow for a dive focused on women and comics!

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