This past week there was a bit of a shitstorm as Ike Perlmutter, the CEO of Marvel Comics, donated $1 million to Donald Trump‘s fundraiser “benefiting veterans,” but in reality funds flowed to the Donald J. Trump Foundation. That donation created calls for boycotts of the company, though the donation came from Perlmutter’s own money not the corporation and was to his charity not his campaign. Except, now that fundraiser is being used in stump speeches and as part of his campaign brand. Trump is also using Perlmutter’s name, Marvel’s brand, and the company’s success during his stump speech.

I’ve said this donation creates a perception problem from Marvel with their “progressive brand” being tied in with the racist misogynist Islamophobic Republican Presidential candidate Donald Trump. Trump is being smart by tying himself to the Marvel brand, which judging by the box office, is viewed favorably currently.

This is from a campaign even in Waterloo, Iowa that happened today.

This is from a campaign rally on January 31 in Sioux City, Iowa.

Depending who you ask Trump has either is viewed unfavorably by 55% of individuals or 60%. Not an individual to be associated with.

It’s crisis time Marvel, especially if Trump moves on in the Presidential race. Expect this to be used even more by him.