Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, we’re looking at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

Facebook Population: Over 42,000,000 in the United States

The total population decreased by 5 million. It’s possible that the theoretical summer book has dipped already, and the numbers have decreased to “normal” levels. The Spanish-speaking population last month was 13.19%, and this month is 13.10%.

Gender and Age

Last month women accounted for 40.43% and men were 59.57%. The 5 million decrease was almost all men. 4 million lost were men, and women decreased by 1 million.

comics gender 8.1.15

We’ll next look at how the percentage of women and men break down through age.

comics gender age 8.1.15

Women and men under the age of 17 are tied in an even 50/50 split.

comics gender raw 8.1.15

Relationship Status

The summer is a time for relationships I guess. More are in relationships or married!

comics relationship 8.1.15

And for those that like pie charts.

comics relationship pie chart 8.1.15

Education

Things haven’t changed that much compared to last month just some shifts as to percents due to a loss of individuals.

comics education 8.1.15

Gender Interest

There’s a slight increase of individuals interested in the same gender this week.

comics gender interest 8.1.15

Ethnicity

While African Americans decreased as a total population African American women actually increased from last month. Also of note, Hispanics increased in almost every demographic except those that are Spanish dominant. Of note, women say major increases in Hispanic women.

comics ethnicity 8.1.15

Generation

We can see where decreases occurred below withe decreases focused on Generation X and Millennials.

comics generation 8.1.15

And that wraps up this month’s report. We’ll return Monday with more data and insights!

4 comments

  • Data Nerd Fangirling here. I love what you’ve done with this. Really interesting to drill down on the stereotypes. I can imagine you’d want to keep the actual basis for the “likes” a secret, either for proprietary or anti-blow-back reasons, but could you share any more insight into which Pages or Interests on Facebook you used as the basis for the report? Given the penetration of Facebook into the culture, and the high alignment of Facebook users and comic book readers (at least anecdotally, I think there’s good evidence that lots of comic book readers are at least somewhat active Facebook users), these numbers are hard to dismiss or ignore.

    • Sure. Without going into the specifics… the terms fall into a couple of categories. The first is broad terms like “comics” “manga” and “graphic novels.” The second groups is publishers “Marvel Comics” (but not Marvel Studios), “Image Comics” etc. The last is very specific terms for comic fans like “one shot” or “golden age comics.”

      I don’t use characters, writers, artists, or comic series as folks can be fans of any of them, but of not comics. It’s hard to argue if someone likes IDW Publishing, they don’t have an interest in comics.

  • This is an extreme amount of detail on comic book data within the United States. The chart about men & women is especially interesting. Furthermore, I would not have even guess to do a search by generation or education in regards to comic books. Lastly, I wonder what are the statistics worldwide?

    • Its been quite a while since I’ve done worldwide stats. There’s some limits when it comes to that 1) due to how the internet is treated in some countries, especially when it comes to access by gender, 2) privacy laws in some countries limit information, 3) the general facebook population of those countries don’t align super well, 4) there’s a limit as to how many countries I can do at a time, so can only do about 25 countries at a time