Demo-Graphics: Comic Fandom on Facebook
It’s the first of the month and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.
This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.
Facebook Population: Over 37,000,000 in the United States
The total population increased by 1 million, bringing the total to over 37 million individuals. The Spanish-speaking population last month was 14.17%, and this month is 13.78%. That decrease in percentage is due to the fact the population did not increase with the larger population.
Gender and Age
Last month women accounted for 41.67% and men were 58.33%. The million increase this month was all in the female segment, which increased 1 million from last month. Now, men account for 56.76% of the population, while women are up to 43.24%.
Compared to last month, the results are almost exactly the same, those married increased a decent amount as well as those who didn’t specify their relationship status.
Things haven’t changed that much compared to last month when it comes to gender. I’d expect to see some shifts over the next few months as school lets out and kids begin a new year.
This month the “unspecified” category saw a sharp increase, especially for women and not quite as much for men.
We saw increases across the board for all ethnicities. African Americans increased by 600,000 individuals. Asian Americans increased by 40,000. Hispanics increased 1.6 million.
We can see here the shifts in the age from above. Baby Boomers and Generation X increased, and and Millennials decreased.