VIZ Media has announced that Brad Woods has been named as Chief Marketing Officer (CMO).

Woods will be responsible for developing a range of marketing and product strategies to expand the VIZ Media brand and omni-channel marketing for titles across all company imprints.

Woods joins VIZ Media from DreamWorks Animation, where he served as Senior Vice President leading the domestic consumer products and retail business development divisions. During his tenure at DreamWorks, he restructured and substantially expanded the studio’s consumer products business, led the U.S. licensing and retail teams, and also provided strategic leadership for breakthrough marketing programs on properties including Madagascar, Kung Fu Panda, and How To Train Your Dragon.

Over his 20-year career, Woods has held senior positions in the entertainment and multi-media industries with companies including Mattel and Warner Bros. Entertainment. His experience spans a wide variety of marketing and licensing operations such as product marketing, brand development, corporate marketing and communications, lead generation, channel relations, and digital and social media marketing. He holds an MBA from the University of Southern California, where he graduated Summa Cum Laude, and a BS from the University of Arizona.