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Demo-Graphics: Comic Fandom on Facebook

It’s the first of the month, and first of the year, and that means a new look at the demographics of people who “like” comics on Facebook. This data is compiled using demographic data from Facebook, and is limited to the United States.

This data is compiled using key terms, “likes,” users have as part of their profiles. Primarily terms are focused on generic ones such as “comics” or “graphic novels” or publishers. I stay away from specific characters, creators or series, because this does not indicate they are a comic book fan. Over 100 terms are used for this report.

This data is important in that it shows who the potential comic audience could be. This is not purchasers, these are people who have shown an affinity for comics and are potential purchasers and those with an interest.

Facebook Population: Over 32,000,000 in the United States

The total population remains steady from the previous month. The Spanish-speaking population last month was 14.38%, and this month is also 13.75%, dipping a bit compared to last month.

Gender and Age

Last month women accounted for 45.64% and men were 53.13%. Even with the population increase, the results this month as far as percent the results are close to last month. Women now account for 41.88% and men account for 56.88%. The female population continues to decrease, this time not just in percent, but also the total population.

gender 3.1.15

We’ll next look at how the percentage of women and men break down through age.

age and gender 3.1.15Men gained pretty consistently under the age of 49. Women under the age of 17 continued to be the majority for that age group and gained in population, while women generally decreased in all other age groups.

age and gender raw 3.1.15

Relationship Status

Compared to last month, the single population dipped a bit, while there were more people married and engaged people. Congrats!

relationship status 3.1.15And for those that like pie charts.

relationship status pie chart 3.1.15

Education

Generally, these stats are similar to last month’s. Changes are primarily due to the shift in gender.

education 3.1.15

Gender Interest

Compared to last month these stats are very similar. Changes are primarily due to the shift in gender.

gender interest 3.1.15

Ethnicity

It’s the fourth month we’ve had data on ethnicity. Facebook compiles the data based on “behavior that aligns with people of that race.” It’s unknown the specifics of what that entails.

This is the second month to include Asian Americans in this stat. The population is small, but expect it to grow as the months go forward.

African Americans account for 3.8 million, about 11.88% of the comic fandom, while all Hispanics account for 7.4 million, around 23.13%. Asian Americans account for 840,000 individuals, around 6.27%.

I’ve presented the data in raw form for this first report, but will do graphs as this data progresses.

ethnicity 3.1.15

Generation

We’ve been tracking what generation individuals are a part of. We present that information for the first time below.

generation 3.1.15

And that wraps up this month’s report! Join us Monday for even more information!

Almost American